WIRe Blog

Trends in MR

Is Blockchain the Missing Link to Winning Back Participant Trust?

Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly absent from the conversation. As the global landscape of data privacy rapidly evolves, the future of consumer insights will hinge on our ability to engage in meaningful and transparent dialog with participants. Based on results from the 2018 GRBN Trust Survey, wherein market research landed a trust rating below mobile phone operators and search engines, there is clearly much work to be done.

The Impact of Technology on Insights: 2019 MRMW NA WIRe Panel

Our Cincinnati event lead Thania Farrar put together a panel of Women in Research for MRMW NA, April 10-11th. Below is a recording of the panel, captured by our partners at MRMW. You can find the original panel details here. For more information about MRMW and further MRMW events, visit https://mrmw.net.

Donor Voices

Donor Voices: Janna de Bruijne

Janna de Bruijne co-founded P2Sample and Points2Shop.com where she currently serves as COO. There, she leads a global team focused on delivering—not only the highest quality sample—but the best user experience for P2S respondents as well. P2Sample has previously sponsored multiple WIRe conferences and networking events but, wanting to further their commitment to a more inclusive industry, decided to go a step further this year, coming on board as a corporate donor for 2019 and welcoming their Chief Revenue Officer, JD Deitch, on as a WIRe advisory board member.

Live WIRe

Live WIRe from Boston: A Chat with Reputation Institute

On March 20th the Boston WIRe chapter officially kicked into full swing for 2019, hosting our inaugural event of the year, “Harness Your Energy: Find Your Role in a Transforming Industry.” Research professionals from all over the Boston area joined at Zappi’s office’s in the Seaport WeWork space for high-energy networking and an inspiring presentation about the power of storytelling.

Trends in MR

Four Areas in Which to Improve Participant Engagement

In the last several months, I’ve spent a lot of time discussing participant engagement and its impact on the market research industry with industry cohorts. Recently, I wrote about the Trust Survey for 2018 conducted by GRBN that found only 27% of participants trust market research companies and that 70% have had a bad research experience recently.

Looking into the Future of Insights: The Women of the GRIT Future List

The GRIT Report, now in its 24th Edition, has been a foundational text for so many in the market research community, offering a comprehensive glimpse into the who, what, when, and where of our industry. This year, Greenbook and Zappi teamed up to add extra focus on the up-and-coming movers and shakers of market research, recognizing sixteen rising stars whose leadership, professional growth, personal integrity, and passion for excellence is making a measurable mark on the expanding insights universe.

CES: My Journey into the Jungle

My journey into the jungle—CES 2019—was awe-inspiring, overwhelming, and exciting; I knew that CES was huge, but I had failed to appreciate the enormity of it. The first clue that should have braced me to expect the unexpected was the agenda that the Insights Association team put together for our excursion there.

Trends in MR

The Wild West of Data is Over!

A few years back, my family and I relocated from New York state to Dallas, Texas—land of cowboys and unbridled bravado. Not long after, the Dallas/Fort Worth area experienced a barrage of tornadic weather in a 24-hour period—17 tornadoes to be exact—with the closest twister only a few miles from my home.

Live WIRe

Market Research and Technology in Asia: A Perspective from Latin America

Hace un tiempo empezó mi interés por market research y la tecnología; me preguntaba de qué manera las herramientas tecnológicas que ya existen y las que se están desarrollando podrían ayudarnos a conocer los insights del consumidor de una mejor manera.

Trends in MR

Will AI Kill the Market Research Star?

Recently, I attended TMRE (The Market Research Event) hosted in sunny Scottsdale, Arizona. The show was a great success and it enjoyed an impressive turn-out from a wide variety of companies across the research and data science eco-system. One session at the show really piqued my interest: AI Will Replace Researchers: An Oxford-Style Debate.

Trends in MR

Blockchain! A Cosmic Disruption that will Unearth the Research Dinosaur?

There has been a lot of discussion in recent months about the impact of Blockchain, not only on the Market Research industry, but on the technological economy at large. According to Rolfe Swinton, a leading Blockchain advocate for the MR space, it is estimated that nearly 400 million dollars has been invested in Blockchain tech within the Insights space alone.

Live WIRe

Live WIRe from Japan: Interview with Eriko Ota

Live WIRe is a new portion of our blog dedicated to WIRe community-generated content and an opportunity to read and share stories, insights, and experiences in MR from WIRe members across the globe.

Live WIRe

Live WIRe from Japan: Interview with Noriko Hayashi

Live WIRe is a new portion of our blog dedicated to WIRe community-generated content and an opportunity to read and share stories, insights, and experiences in MR from WIRe members across the globe.

Live WIRe

Live WIRe from Japan: Interview with Yoshiko Takayama

Live WIRe is a new portion of our blog dedicated to WIRe community-generated content and an opportunity to read and share stories, insights, and experiences in MR from WIRe members across the globe.

50/50 Day: Getting MRX to Gender Parity

April 26th was 50/50 Day: a day dedicated to bringing awareness to the issue of gender parity.

Live WIRe

Live WIRe from Japan: Interview with Hisae Endo

Live WIRe is a new portion of our blog dedicated to WIRe community-generated content and an opportunity to read and share stories, insights, and experiences in MR from WIRe members across the globe.

Live WIRe

Live WIRe from Japan: Interview with Yumi Matsumura

Live WIRe is a new portion of our blog dedicated to WIRe community generated content and an opportunity to read and share stories, insights and experiences in MR from WIRe members across the globe.

International Women’s Day 2018: WIRe and the call to #PressforProgress

WIRe teamed up with NewMR and LoveStats for this year’s International Women’s Day festivities, carrying out a social media campaign meant to bring visibility to women in research.

Donor Voices

Donor Voices: Tiffany Hays

"The WIRexec community has been a huge positive add to the benefits of being involved with this organization. As an executive, I find networking with these women educational and thought-provoking."

Live WIRe

Live WIRe from Bulgaria

Live WIRe is a new portion of our blog dedicated to WIRe community generated content and an opportunity to read and share stories, insights and experiences in MR from WIRe members across the globe.

Augmented Reality: Top of Mind for MR Following Strong Showing at CES

Augmented Reality (AR), which overlays digital content onto the real-world environment via special eyeglasses or a smartphone’s display and camera, was a star market segment at this year’s Consumer Electronics Show.

WIRe Announces Partnership with MMRA

WIRe is happy to formally announce our partnership with the Mobile Market Research Association (MMRA)!

WIRe Welcomes New Marketing & Events Manager, Jessica Sage

Welcome to our newest team member Jessica Sage, who is serving as our new marketing and events manager.

WIRe Gender Diversity Study: Japan-Specific Findings

WIRe has released Japan-specific findings from the data collected in its 2017 industry wide study “Gender and Career Advancement in the Research Industry.”

Mentoring Series

WIRe Mentoring Program Blog Series: Post Three

Welcome to WIRe’s Mentoring Blog Series! We will be featuring both a mentee and mentor throughout the year as we follow their journey through our award-winning one-on-one mentoring program here at Women in Research.

Top Ten MRX Diversity Champion List

We recently awarded our inaugural WIRe MRX Diversity Champion Award at TMRE.

Work-Life Balance from Joan Lewis

In WIRe’s October Office Hours, a community member posted a question about work-life balance, something that comes up very frequently in conversations about women’s careers and women in leadership.

More About the WIRe MRX Diversity Champion Award Winner: Denene Jonielle Rodney

We were excited to present the first ever MRX Diversity Champion Award this past TMRE show to Denene Jonielle Rodney. Here is a little more about our 2017 award winner!

KANTAR Hires Global Head Of Diversity & Inclusion

KANTAR is delighted to announce that Vikki Leach will be joining us on August 1st as our (first) Head of Inclusion and Diversity.

The next wave of our Study: Global Gender Diversity in Market Research has gone live!

The second wave of our industry-wide study “Gender and Career Advancement in the Research Industry” has officially been released!

Mentoring Series

WIRe Mentoring Program Blog Series: Post Two

Welcome to WIRe’s Mentoring Blog Series! We will be featuring both a mentee and mentor throughout the year as we follow their journey through our award-winning one-on-one mentoring program here at Women in Research.

WIRe MRX Diversity Champion AWARD Announcement

Women in Research (WIRe), has launched a new award program in collaboration with Knect365, which produces a number of marketing and insights events.

Future of Data Visualization and Insights in Market Research Lunch and Learn

Confirmit and WIRe joined forces to help Market Researchers take advantage of innovations in data visualization, reporting, and storytelling to positively impact the bottom line at our New York City Market Research Lunch and Learn.

The Truth Behind Online Data Quality

"In times where cost-cutting strategies are widespread across all industries, quality cannot be compromised – quality both in terms of survey participants’ experience and overall data."

A Quality Research Must: Make Research Participants Feel Valued

"The advantages of a well-maintained panel affect the quality of survey results, both from a researcher perspective and from a research participant perspective."

Top Ten Female Market Research Pioneers

In continued celebration of Women in Research’s 10th Anniversary in 2017, we are rolling out another Top Ten list of women who have significantly impacted our industry.

Mentoring Series

WIRe Mentoring Program Blog Series: Post One

We will be featuring both a mentee and mentor throughout the year as we follow their journey through our award-winning one-on-one mentoring program here at Women in Research.

WIRe Celebrates 50/50 Day

On Wednesday, May 10th, 2017, WIRe joined thousands around the globe for an international celebration of 50/50 Day.

Top Ten Female MR Entrepreneurs

WIRe is celebrating our ten year anniversary in 2017, and everything is coming up tens. Throughout the course of the year, we will be sharing our “top ten” lists related to our community and cohorts.

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