For almost 38 years, I have gotten called everything under the sun when it comes to pronouncing my name. As a child it was difficult coming from a Caribbean island and starting school in the Northeast; where my name was not the only thing that made me stand out.
Working in Tech, I often witness the disparity in confidence between men and women. When I first started mentoring recent graduates, women of color primarily, I quickly realized that role models are needed long before entering the workforce.
During 2020 I, like many people, had time to reflect on myself once I started working from home due to the pandemic. The reflection process felt very overwhelming so I used every support network I had access to, from counselling and colleagues to community groups, my partner, friends and family. Each network provided something specific that I needed and, while there was some overlap, there were some specific conversations that I had that made me face a lot of things I hadn’t faced before.
As researchers we know that emotions drive human behavior. That’s why having a full arsenal of tools and methodologies geared toward better understanding emotions is imperative to research success. But how do we get to that deeper level of understanding — beyond mere liking and disliking — that captures how the products we create trigger emotions in the first place?
Giving ourselves permission to not do anything. It sounds ever so simple. Yet it is one of the things so many of us are unaware of as a concept, let alone as something we set to achieve for ourselves.
As researchers, frameworks are integral tools in helping us better organize information with an eye toward solving the business issues at hand. The right framework can make all the difference; ensuring your research is asking the right questions — and considering all possible influences.
Market Research is on a collision course with industry-adjacent technologies and methodologies and, in turn, a rich potential for better, faster, and more holistic Insights stands in front of us. We ask the women of the GRIT Future List to weigh in on what tools, ideas, industry trends, and ancillary technologies will be hallmarks of Market Research in the years to come.
Just as the fight against Covid Pandemic seemed to be almost over, a political crisis has drawn Myanmar’s economy close to collapse- but there is a capable, smart and ambitious young Generation willing to give everything to save it and they need our support.
We all already hold the tools in our professional toolbox that can help refine product or service improvements that both extend beyond the needs of the individual and serve a greater good for the world. Let’s look at some different ways that we, as researchers, can approach various stages of the research process to foster innovation for the greater good.
“I’m a big believer in open communication and encouraging teammates to leverage their unique voices and perspectives.” Bess Devenow, Director of Marketing at Prodege shares.
It’s International Women’s Day and globally, women are in crisis. That’s why we’re calling on MR companies and leaders to boost women’s leadership this month; be it through professional development, thought leadership opportunities, or propelling women into decision-making roles.
“Leadership means so many things – being agile, being present, being empathetic, being confident, being humble, being authentic, being visionary, being consistent.”
As the pandemic drags on, there’s been a steady undercurrent of news about the plight in which working parents, particularly moms, find themselves.
Rev covers how Fresh Squeezed Idea's research methods have changed since going remote, how transcripts help their analysis, and insights uncovered during their recent research into parent-child relationships.
“I believe actions speak louder than words, but I never miss the opportunity to say thank you,” Fieldwork’s Sarah Kotva offers. Her unique career perspective and, Fieldwork’s company ethos, share this foundational quality of gratitude, putting teamwork at the core of all they do.
We asked Kerry Hecht, CEO & Founder of Echo MR, to share her experience and tips for developing a socially conscious company ethos and how fellow MR companies can do the same.
Try if you’d like, but the topic of trust just isn’t going away. From political conversations, media opinions and all the way to brand trust we see consumers questioning who and what to trust more often and with greater nuance.
Like many industries, the research field has had a difficult 2020. In the midst of a global pandemic, we’re living much of our lives virtually, changing how we interact with people, how we do business, and more. The insights industry has had no choice but to transition to this remote work environment, a shift that has fundamentally altered research processes and workflows.
Dr. Dave Lundahl, CEO & Founder of InsightsNow, knows that a strong team starts with a personal investment from leadership.“…effective leadership requires being a selfless person,” he shares, “…[one must be] passionate about a vision and mission that is inspirational and not self-serving.”
We're pleased to announce that — in conjunction with Insights Association and with support from EchoMR — our 2020 MRX Diversity Champion award submission cycle has closed and we now have a short list of change makers to celebrate!
Innovation was often challenging enough to implement in a pre-pandemic world. As 2020 continues to throw curveballs left and right, staying agile and embracing a perspective of adaptability is key.
Anxious, overwhelmed, struggling to focus? You are not alone. According to a new American Worker study conducted by Logica Research in partnership with InnovateMR and Women in Research (WIRe), 42% of the workforce have expressed a significant uptick in stress, with 31% reporting troubles sleeping, 30% over-indulging on food, and 27% having difficulty concentrating.
Dynata’s Tiama Hanson-Drury has a fool-proof recipe for meeting and exceeding one’s career goals. “At the end of the day, it is You, Inc.,” she states firmly. “My advice is to get really clear on your priorities about where you want to go and how you want to evolve.”
Job hunting is never easy and, in the time of COVID, it’s particularly challenging. Some businesses in our industry have had to shrink their teams, others are expanding rapidly. So what does it take to pivot your career (by choice or circumstance) today?
This resource guide is being written after a week of global demonstrations against police brutality and systemic racism, but we would be remiss to ignore the legacy of labor put forth by communities of color that has led us to the crux of change we now find ourselves in.
At WIRe, we know that the collective charge toward a more gender balanced workplace and world requires allies from all levels of management and expertise.
In our last conversation with the women of the GRIT Future List, we asked that the rising stars of the GRIT Insights Practice Report name their biggest predictions for a dynamic industry, transforming just as they push to the forefront of its ranks.
Market researchers are, maybe more than any other industry professional, at risk of getting lost in a chasm of buzz words and jargon when it comes to defining the work that we do. Some of these terms are borrowed from science; others introduce a new methodology and signal an evolved insight into the questions we seek to answer.
2019 was a banner year for WIRe’s global networking events; we reached over 3,500 individuals and hosted events on three continents in 22 cities globally.
‘Back To Work After Miscarriage’ evening on 19th November aims to break taboos Listen + Learn Research, the social insight agency has found that the anxiety and uncertainty people feel about returning to work after a [...]
"Connection is why we’re here; it is what gives purpose and meaning to our lives.” Kelly Kitchens—ProdegeMR’s Senior Director of Sample Solutions—takes this Brené Brown quote to heart when it comes to leadership.
In October of 2019, the Cincinnati chapter of Women in Research tried out a new and engaging event format: an “open mic night” for sharing our experiences in the insights profession with each other.
Earlier this year, 3 good things happened in a row: I was invited to be a columnist for a well-respected market research industry magazine; I found out my book is going to be translated into Portuguese in late 2020; and…I passed my driving theory test (better late than never – I’m 33 after all).
New white paper examines the presence of women in executive roles across a broad cross-section of market research companies.
Sarah Zurilla is Senior Director at ProdegeMR where she oversees the Research Solutions group and is responsible for meeting client needs in the areas of Survey Programming, Fieldwork Management, Translations, Coding, Data Processing, and Data Visualization. As a leader and a client-facing member of the ProdegeMR team, she strives to inspire and motivate others on a daily basis.
A few years ago, while running the Dallas office for my former company, I received an urgent call from the Vice President of Human Resources. “Lisa, we need to talk,” she said with ardent intensity, “There has been a complaint filed against you that needs your attention.”
Our WIRe Boston event lead Jacqueline Rousseau-Anderson recently attended Front End of Innovation (FEI), a 3-day R&D and Innovation executive conference inside the Boston Innovation Festival put together by the KNect365 team. Below is her take on the conference; it’s highlights, hottest topics, and biggest takeaways. To learn more about FEI, click here. Thank you KNect365 team for inviting Jackie to attend and for your support of Women in Research!
ProdegeMR’s Jessica Batty has been a dynamic contributor to the Market Research landscape, both as a supportive leader and as a forward-thinking researcher. She currently serves as Vice President of Marketing at Prodege, LLC where she oversees all marketing activities for the company’s suite of business solutions and leads an all-female department, empowering fellow Women in Research “to leverage their distinct skills and talents.”
Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly absent from the conversation. As the global landscape of data privacy rapidly evolves, the future of consumer insights will hinge on our ability to engage in meaningful and transparent dialog with participants. Based on results from the 2018 GRBN Trust Survey, wherein market research landed a trust rating below mobile phone operators and search engines, there is clearly much work to be done.
Our Cincinnati event lead Thania Farrar put together a panel of Women in Research for MRMW NA, April 10-11th. Below is a recording of the panel, captured by our partners at MRMW. You can find the original panel details here. For more information about MRMW and further MRMW events, visit https://mrmw.net.
Janna de Bruijne co-founded P2Sample and Points2Shop.com where she currently serves as COO. There, she leads a global team focused on delivering—not only the highest quality sample—but the best user experience for P2S respondents as well. P2Sample has previously sponsored multiple WIRe conferences and networking events but, wanting to further their commitment to a more inclusive industry, decided to go a step further this year, coming on board as a corporate donor for 2019 and welcoming their Chief Revenue Officer, JD Deitch, on as a WIRe advisory board member.
On March 20th the Boston WIRe chapter officially kicked into full swing for 2019, hosting our inaugural event of the year, “Harness Your Energy: Find Your Role in a Transforming Industry.” Research professionals from all over the Boston area joined at Zappi’s office’s in the Seaport WeWork space for high-energy networking and an inspiring presentation about the power of storytelling.
In the last several months, I’ve spent a lot of time discussing participant engagement and its impact on the market research industry with industry cohorts. Recently, I wrote about the Trust Survey for 2018 conducted by GRBN that found only 27% of participants trust market research companies and that 70% have had a bad research experience recently.
The GRIT Report, now in its 24th Edition, has been a foundational text for so many in the market research community, offering a comprehensive glimpse into the who, what, when, and where of our industry. This year, Greenbook and Zappi teamed up to add extra focus on the up-and-coming movers and shakers of market research, recognizing sixteen rising stars whose leadership, professional growth, personal integrity, and passion for excellence is making a measurable mark on the expanding insights universe.
My journey into the jungle—CES 2019—was awe-inspiring, overwhelming, and exciting; I knew that CES was huge, but I had failed to appreciate the enormity of it. The first clue that should have braced me to expect the unexpected was the agenda that the Insights Association team put together for our excursion there.
A few years back, my family and I relocated from New York state to Dallas, Texas—land of cowboys and unbridled bravado. Not long after, the Dallas/Fort Worth area experienced a barrage of tornadic weather in a 24-hour period—17 tornadoes to be exact—with the closest twister only a few miles from my home.
Hace un tiempo empezó mi interés por market research y la tecnología; me preguntaba de qué manera las herramientas tecnológicas que ya existen y las que se están desarrollando podrían ayudarnos a conocer los insights del consumidor de una mejor manera.
Recently, I attended TMRE (The Market Research Event) hosted in sunny Scottsdale, Arizona. The show was a great success and it enjoyed an impressive turn-out from a wide variety of companies across the research and data science eco-system. One session at the show really piqued my interest: AI Will Replace Researchers: An Oxford-Style Debate.
There has been a lot of discussion in recent months about the impact of Blockchain, not only on the Market Research industry, but on the technological economy at large. According to Rolfe Swinton, a leading Blockchain advocate for the MR space, it is estimated that nearly 400 million dollars has been invested in Blockchain tech within the Insights space alone.