The WIRe Accelerate program was born out of a simple statement. "I wish I'd known...." Said time and time again at the 2019 WIRexec UK Summit, it became clear that there was a gap between what woman leaders in the Industry had been taught and the professional development concepts that had proven most valuable to us. WIRe Accelerate came from that insight — that there was a need for equity-oriented, non employer-based professional development in our industry and beyond.
Our foundational WIRe Accelerate program is a multi-module, virtual program that can be completed at your own pace. Participants who complete the program and exhibit an understanding of the concepts and skills within will receive a certificate of completion as well as an international cohort of like-minded Industry professionals to connect and grow with. Module content ranges from the concrete — lessons on OKR's, ROI, and career path planning — to the personal, with a special focus on the life changing tips and challenges that women face. Built with parents, caregivers, and students in mind, each module can be completed in under two hours and there is no set timeline for completion.
In late 2022 we added a new offering to the WIRe Accelerate suite of programming: our mini-course, "Kickstart Your Career" with content focused on the unique needs of those new to the industry or looking to change their career trajectory.
There is no time limit for completion of any of our programs; all modules are available to you upon registration and you can register at any time. Visit our course page to view program modules and outlines.
WIRe Accelerate is an opportunity to foster the growth and leadership skills of employees of all genders and skill levels. The content of WIRe Accelerate programming is designed to arm and empower market research professionals with the skills they need to confidently and courageously step into their career goals. Designed with caregivers, working parents, students, and busy professionals in mind, your employees will have ample opportunity to engage with course material and cohort discussion at their own pace while actively working toward partial CPD accreditation from the MRS (for core WIRe Accelerate program only).
"This program recognizes the common struggles women face in the corporate world, showcases leaders in an inspirational and relatable light, and provides actionable steps/lessons to better plan your personal and professional journey. Even though modules, I feel recognized, supported, and valued!"
"WIRe has been an incredible force in my life, both professionally and personally. I’ve learned so much and I’ve made lifelong friendships and connections. The Accelerate Program is going to be a game changer! Get involved and learn about the various fundamentals of running the business of market research. It’s time to boost your skills and take it to the next level!"
- Lisa WB
"The instructors are high quality and really engaging given the one way experience. The format is easy on the eyes and I appreciate the self paced aspect of the program."
"This program is well designed for women who aspire to grow in this sector or outside of MR as well. The modules were well designed, explained with real life examples and inspire us to grow and develop our talent."
"I found the first session to be beyond valuable. As I was listening, it made me mad that I wasn’t connected to WIRe before this summer. The idea of ‘being what you see’ would have been so incredibly valuable to me earlier in my career. And yet, I’m so happy I have this opportunity to spring board from where I am now, AND can help support not only [my mentee] but so many other women in the industry."
- Marlene S
WIRe Accelerate is designed to enhance confidence and bolster your career goals at any level. Our participants range from student to senior-level executive and every one in-between. Our new offering, "Kickstart Your Career," focuses on the unique needs of those new to the industry or who may be looking to shift their professional journey regardless of seniority.
Yes — contact us for more information on setting up corporate billing.
Yes — if you are experiencing financial hardship or job loss you are invited to apply for full or partial program support here.
This program is self-paced with lessons dropping once every three weeks. If you miss a month or fall behind that's okay.