ProdegeMR has reinvented the market research process by taking a respondent first approach. Our diversified recruitment methods and world-class consumer engagement model comprised of over 60 million registered members globally fosters member retention and ongoing participation. This extends many benefits to our clients; allows for delivery of recontact surveys, longitudinal studies, in-home use tests, and on-going research programs. We’re grateful for their support of Women in Research and excited to highlight Prodege, LLC’s VP of Marketing—Jessica Batty—in this installment of our Donor Voices blog series!
ProdegeMR’s Jessica Batty has been a dynamic contributor to the Market Research landscape, both as a supportive leader and as a forward-thinking researcher. She currently serves as Vice President of Marketing at Prodege, LLC where she oversees all marketing activities for the company’s suite of business solutions and leads an all-female department, empowering fellow Women in Research “to leverage their distinct skills and talents.” ProdegeMR’s diversified recruitment methods and world-class consumer engagement model delivers an innovative approach to research and Jessica’s focus on empowered leadership is no exception.
“I’ve always found that the more you encourage your team and your peers to come to the table with unique ideas, whether wrong or right, the more you’re able to grow for the betterment of the organization.”
Before her time with the Prodege team, she held various marketing positions in NYC at Salesforce, Thomson Reuters, and, most recently, Taboola where she was responsible for executing marketing and branding strategies to increase awareness and recognition in North America, Latin America, and Europe. Her outgoing attitude and self-prescribed mantra to “always keep evolving” has shaped her career path and the opportunities she’s experienced along the way. While she’s quick to point out that all industries, across the board, have been evolving since she began her career, for Jessica, “the notion of equal opportunity and championing the career growth of women has become top-of-mind in recent years.”
“I lead an all-female department and empower the women on my team to leverage their distinct skills and talents.”
When it comes to team leadership, Jessica has a distinct and clear vision: great leaders empower others. Her recipe for organizational growth and teambuilding demands that leaders encourage their teams to come to the table with unique ideas, wrong or right. Creative and original thinking, coupled with a leadership team who champions career growth is, for Jessica, the key to expanding marketing initiatives and evolving workplace priorities in our companies and in the Market Research industry at large. To this end, she urges leaders to remember that, “there is room for all of us to continue to learn and strengthen our knowledge base and it doesn’t always have to come from someone senior to you.”
“When you’re able to pair behavioral data to standard survey taking we believe it will add significant power to your insights!”
High on Jessica’s list of innovative research tech is Prodege’s recently launched receipt scanning solution—a great perk for the industry and a reminder that the company boasts a highly engaged audience of consumers that offer clients great insights. ProdegeMR’s research methodology has always been founded on a respondent-first approach but pairing behavioral data with standard survey taking is, for Jessica, the key to adding “significant power” to client insights. Jessica has a similar passion for the company’s long-standing support of Women in Research and attends local WIRe Los Angeles events often; a community she describes as “friendly, outgoing and open to connecting.”
“There is room for all of us to continue to learn and strengthen our knowledge base and it doesn’t always have to come from someone senior to you.”
Jessica counts herself lucky for the many great mentors she’s had, including Brene Brown, whose focus on “being vulnerable, having courage and how that translates in the workplace in addition to your personal life” has been a guiding ethos. When offering advice to fellow Women in Research working their way into leadership roles, Jessica reminds to, “stay true to your own priorities, both inside the workplace and out, and while you’ll have to give on each side at some point, you’ll be able to lead better by understanding your own boundaries.”
Are you interested in learning more about corporate donorship opportunities with WIRe? Contact Michelle Andre for more information.