Women in Research

#statisticallysignificant

Free Networking and Conference Meet-Ups Hosted Globally

Educational Networking Events

Help Develop the Next Generation of Researchers & Executives

Mentorship Program

Supporting Global Women In Research — Together.

WIRe's Global Scholarship Fund

Amplifying Diverse Voices in Market Research

WIRe in Color
WIRe believes in the positive impact of women in business.
We work to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.
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Our Mission & Principles
We're a Global Network

We arm women with the tools to develop professionally, built connections, and stay inspired.

Worldwide Events

Events are free to attend and include educational panels and speakers, wellness activations, and plenty of time for networking!

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See What's Happening

Free Webinars

Our Annual Webinar Series and WIRe+ sponsored webinars feature prominent industry leaders speaking on topics chosen by the WIRe community.

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WIRe Webinars

Scholarship Fund

In partnership with the ESOMAR Foundation, our Global Scholarship Fund aims to advance the contributions of Women in Research around the world.
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About the Fund
WIRe BLOG

Building the Worlds We Want to See — Together

Working in Tech, I often witness the disparity in confidence between men and women. When I first started mentoring recent graduates, women of color primarily, I quickly realized that role models are needed long before entering the workforce.

Read the Full Article

Melissa Ferere

Engage with the WIRe Community
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WIRe Events

Our free, educational networking events are held twice annually in cities around the globe.

Events by City
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Our Programs

WIRe’s programming and resources support women and diverse communities in Market Research and adjacent industries.

WIRe Programs
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Join WIRexec

Exclusive access to career & business changing opportunities can bolster you as a leader in your field.

About WIRexec
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More From the Wire Blog:
WIRe in Color

Building the Worlds We Want to See — Together

Working in Tech, I often witness the disparity in confidence between men and women. When I first started mentoring recent graduates, women of color primarily, I quickly realized that role models are needed long before entering the workforce.

WIRe in Color

A Problem Shared is a Problem Halved. A Joy Shared is a Joy Doubled.

During 2020 I, like many people, had time to reflect on myself once I started working from home due to the pandemic. The reflection process felt very overwhelming so I used every support network I had access to, from counselling and colleagues to community groups, my partner, friends and family. Each network provided something specific that I needed and, while there was some overlap, there were some specific conversations that I had that made me face a lot of things I hadn’t faced before.

Getting Emotional… How Implicit Testing Techniques Can Shine a Light on Human Emotions

As researchers we know that emotions drive human behavior. That’s why having a full arsenal of tools and methodologies geared toward better understanding emotions is imperative to research success. But how do we get to that deeper level of understanding — beyond mere liking and disliking — that captures how the products we create trigger emotions in the first place?

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