Women in Research

#statisticallysignificant

Free Networking and Conference Meet-Ups Hosted Globally

Educational Networking Events

Help Develop the Next Generation of Researchers & Executives

Mentorship Program

Supporting Global Women In Research — Together.

WIRe's Global Scholarship Fund

Amplifying Diverse Voices in Market Research

WIRe in Color

WIRe believes in the positive impact of women in business.

We work to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.

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Our Mission & Principles

We're a Global Network

We arm women with the tools to develop professionally, built connections, and stay inspired.

Worldwide Events

Events are free to attend and include educational panels and speakers, wellness activations, and plenty of time for networking!

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See What's Happening

Free Webinars

Our Annual Webinar Series and WIRe+ sponsored webinars feature prominent industry leaders speaking on topics chosen by the WIRe community.

WIRe Webinars

Scholarship Fund

In partnership with the ESOMAR Foundation, our Global Scholarship Fund aims to advance the contributions of Women in Research around the world.

About the Fund
WIRe BLOG

Getting Emotional… How Implicit Testing Techniques Can Shine a Light on Human Emotions

As researchers we know that emotions drive human behavior. That’s why having a full arsenal of tools and methodologies geared toward better understanding emotions is imperative to research success. But how do we get to that deeper level of understanding — beyond mere liking and disliking — that captures how the products we create trigger emotions in the first place?

Read the Full Article

InsightsNow

WIRe BLOG

Giving Ourselves Permission Is Often A Lot Harder Than We Realise

Giving ourselves permission to not do anything. It sounds ever so simple. Yet it is one of the things so many of us are unaware of as a concept, let alone as something we set to achieve for ourselves.

Read the Full Article

Shazia Ali

Engage with the WIRe Community

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WIRe Events

Our free, educational networking events are held twice annually in cities around the globe.

Events by City
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Our Programs

WIRe’s programming and resources support women and diverse communities in Market Research and adjacent industries.

WIRe Programs
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Join WIRexec

Exclusive access to career & business changing opportunities can bolster you as a leader in your field.

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More From the Wire Blog:

Getting Emotional… How Implicit Testing Techniques Can Shine a Light on Human Emotions

As researchers we know that emotions drive human behavior. That’s why having a full arsenal of tools and methodologies geared toward better understanding emotions is imperative to research success. But how do we get to that deeper level of understanding — beyond mere liking and disliking — that captures how the products we create trigger emotions in the first place?

WIRe in Color

Giving Ourselves Permission Is Often A Lot Harder Than We Realise

Giving ourselves permission to not do anything. It sounds ever so simple. Yet it is one of the things so many of us are unaware of as a concept, let alone as something we set to achieve for ourselves.

How Can You Understand Human Behavior in a Disrupted World?

As researchers, frameworks are integral tools in helping us better organize information with an eye toward solving the business issues at hand. The right framework can make all the difference; ensuring your research is asking the right questions — and considering all possible influences.

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