Advisory Board

Alex Owens

CMI VP, Global Head of PDC, Predictive Analytics, Shopper & CMI Hive & Executive Sponsor of proUd, Unilever’s LGBTQI+ community

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Alex is the CMI VP,Global Head of People Data Centre’s, Predictive Analytics, Shopping Insights, CMI Hive & Pricing at Unilever. He is also the Executive Sponsor of proUd, Unilever’s LGBTQI+ Community.

Prior to joining Unilever, he was Head of Insight & Analytics at Sainsbury’s and before that had numerous Insight/Strategy and Analytics roles in Banking and Media.

He started his career over 25 years ago at Millward Brown as Research Manager working across a range of large international FMCG clients e.g., Guinness Africa.  

After Millward Brown, Alex moved to the BBC where he formed part of the team that developed BBC iPlayer back in 2000 before moving to support the launch of Freeview.  He then moved to Sky during James Murdoch’s first reign before spending 5 years in banking, first with Capital One and then as Head of Strategy at Lloyds BankingGroup.  

Alex earned a first-class honours Bachelor of Arts Degree in Business & Economics from Aberdeen Business School, Robert Gordons University. He also completed his exec ed at StanfordGraduate School of Business.

Cherie Leonard

Head of North America Insights, Colgate-Palmolive Company

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Cherie’s passion for insights stems from connecting the dots and weaving them together across people, culture and brands. She is focused on driving a deeper people-centric mindset through Insights, identifying future-focused and culturally relevant opportunities for growth, championing disruptive category innovation and creating a deeper omnichannel grounding. Previously, she held a variety of Global and North America Oral Care roles at CP, including the development of Foresight with a focus on cultural influence and evolution. Cherie earned an MBA from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Analytics & Insights, with prior experience in CPG, hospitality and retail.

Damon Jones

VP, Community and Culture & Telephone Operations, Burke, Inc.

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Damon is the Vice-President of Telephone Operations at Burke, Inc. Damon plays a critical role in Burke’s Data Collection Division as he oversees the day-to-day operations involved in the execution of telephone research projects serving as leader of phone projects, estimating, facilities management and human resources.

In addition to his current role of VP, Telephone Operations, Damon serves in the capacity of VP, Culture & Community.  As such, Damon will expand his work within the Greater Cincinnati Community, engaging in partnerships that promote actionable positive direction for the region, continuing to build community relationships to cement Burke’s status as true community stewards, and continuing to elevate Burke’s brand in the marketplace. Damon serves as Chair of Burke’s Inclusion & Diversity Strategic team called Kaleidoscope and serves on multiple teams within the organization.

Damon is continually involved in staying current in MR Data Collection and general industry knowledge by his active membership in the Insights Association.

He is a Board advisor of the North Central Chapter of the Insights Association and serves as a member of that Chapter’s Diversity and Education Committee which he formed during his tenure as President in 2014-15. Damon served on the National Insights Association’s Chapter Leadership Committee for 4 years and is currently a member of the IDEA (Inclusion, Diversity, Equity & Access) committee with National IA .  Damon serves as Burke’s lead for a regional multi-company initiative called MAPP (Minority Access Partnership Program) which is committed to providing internships and learning opportunities for underrepresented populations in the Insights industry. Damon has been a presenter at multiple educational conferences.

Damon has a Bachelor’s Degree in Business Administration from University of Cincinnati with a double major in Marketing and Management. Damon is a Graduate of the University of Georgia’s Principles of Marketing Research Certification Program.  Damon is also a Graduate of Cornell University’s Online Diversity and Education Certification Program. Damon has been with Burke since July of 1996.  

Elaine Rodrigo

Chief Insights & Analytics Officer at RB

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Elaine is doing her 'dream job' at Reckitt, as Chief Insights & Analytics Officer. Known for her strong drive for impact, Elaine found her 'Why' evolving over time to be about People and Purpose. Today, she feels privileged to work on Reckitt’s efforts to drive positive societal impact and business growth via unlocking consumer behaviour change.

With more than 20 years of FMCG experience, Elaine has transformed insights functions across Reckitt, Danone, and Mondelez/Kraft Foods, and currently sits on the Board of a Swedish tech start-up. 

A passionate champion of women's empowerment, Elaine feels strongly about diversity and inclusion. Starting from how she manages her own team, to building progressive company brands. She is the proud mother of two beautiful daughters, and committed towards raising them to be confident, forward-thinking women.

Emma Cooper MD

Chief People Officer, System1 Group

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Emma has been part of System1 since 2004, channelling her great energy to help us grow from a UK start up to a global industry leader. She treasures her diverse experience across the business, ultimately settling in global operations for over 5 years – which more than satisfied her curious and enquiring (she says nosey!) personality and her enjoyment of problem-solving.

When Emma did her MBA she recognised her passion and clear talent for managing people. As a genuinely caring person it was a natural progression for Emma to join our Exec Team in April 2020 as Chief People Officer. Emma’s highly effective at spotting and nurturing talent, resulting in the united world-class team we are today. At every step along the way she supports our people to be the very best they can be. Emma also advocates that a symbiotic relationship between individual growth and the growth of the business leads to success for all.

Outside of work, Emma has 2 children and cherishes family time. Her adventurous spirit motivates her to experiment with different experiences and try out new hobbies and activities, particularly travel and exploring. Emma is also a keen runner, enjoying Park Run every Saturday, and regularly paddleboards. She’s also a member of a craft beer club.

Jackie Chan

Director of Research, Meta

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Jackie Chan is an accomplished insights leader with 20+ years of experience in global B2B and B2C research and consulting in the Financial Services and tech sectors. Expert in influencing critical business decisions by collecting, analyzing, and leveraging consumer/user and market data. Extensive experience in developing and executing customized research solutions and translating data into concise, pragmatic and actionable insights for product and strategy development and growth. Jackie has a strong track record of developing and leading high performing teams and cross-functional teams. 

Jackie joined Meta (formerly known as Facebook) in 2021 as Research Director. She supports a team of about 40 researchers focused on uncovering insights that drive product innovation and messaging experience optimization between people and businesses across Facebook/Messenger, Instagram and WhatsApp. Prior to that, Jackie Chan was Vice President for Prudential Financial, where she was the head of Research and Analytics. She built & led a team of 40+ professionals responsible for providing Prudential businesses with actionable insights to inform and shape business decisions by using a wide variety of research approaches and analytical techniques to generate insights around market opportunities, branding/positioning, advertising and communications, product development and go-tomarket strategy, sales process and channel effectiveness, customer experience, and marketing investment optimization. 

Before joining Prudential in 2007, Jackie led the global syndicated primary research efforts of AMI-Partners, a consulting organization focusing on emerging Small-Medium Business (SMB) markets and Information Technologies (IT). She managed the annual SMB primary research efforts in 25 countries globally and worked extensively on strategic IT market consulting for many leading IT companies. 

Chan holds a master’s degree in Marketing Research from Baruch College Zicklin School of Business and a bachelor’s degree in Psychology from Binghamton University Harpur College of Arts and Sciences. 

Chan is also currently serving as Chair Elect, Board of Directors at the Insights Association. 

Jo Brockhurst

Client Engagement Lead, Kantar Insights Australia

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Jo is currently the Client Engagement Lead for Kantar Insights Australia, having been in the depths of the research world for over 15 years she's found her passion area in recent years - leading & inspiring people, peers and clients. Jo has also been engaged with WIRe for over 10 years, being inspired herself by the events in London she has since launched a WIRe event series in Australia in 2014 which now covers Sydney, Melbourne & Perth. Jo's a fierce believer in paying it forward and championing others, she takes joy in watching others flourish in their professional and personal lives and being part of that journey.

Laura Chaibi

Director, International Ad Marketing & Insights, Roku

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Laura Chaibi is a seasoned marketing and insights practitioner who built her career on ground breaking new mediums and media.

More than $200m of global insights have been managed under her watchful eye across primary research, marketing effectiveness, measurement, commercial forecasting, syndicate data and intelligence projects at a company and industry level.

As an early pioneer in digital, she helped build the commercial and content measurement industry; from spearheading cross screen media measurement through to being a technical committee member for digital media using panel, tagged and census level data solutions worldwide. Her first patent submission was in 2012 focused on user centric advertising innovation. She was also a founding member of IPA touchpoints cross media planning.

She was classically trained in research at the BBC and has cut across many mediums working for AOL, Orange France Telecom, Yahoo, and now Roku, leading Advertising Marketing and Insights to drive the next generation of CTV advertising internationally.

Winning many industry awards along the way, and leading teams in over 10 countries, she meshes the best of both marketing and insights and was commissioned by Econsultancy to author a best practice guide on digital transformation and the role of data.

Laura is CIM qualified and has been active on the WIRe board since 2017.  She remains dedicated to helping up and coming talent become great achievers of tomorrow.

Originally from Vancouver, Canada, she’s currently in the UK having lived in Australia, Greece, North Africa and the UAE.

Shazia Ginai

CMO, Basis

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Tiama Hanson-Drury

Chief Product Officer, Minna Technologies

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Tiama Hanson-Drury is Chief Product Officer at Minna Technologies where she runs the global product and design functions. Prior to that, she ran products for insights & research tech companies like Dynata and Zappi. She is passionate about building product growth engines and brings extensive experience in data-driven product development in the consumer and B2B Insights platform space. Her expertise includes Product Led Growth, Transformation, Consumer Insights, B2B2C data products, B2B enterprise platforms and the increasingly complex area of personal data privacy.

Tiama is actively committed to supporting diversity, she helped develop mentorship and diversity efforts at Kantar Profiles and Zappi and served as Dynata’s Executive Diversity & Inclusion sponsor. She is an active Exec member of Women In Research (WIRe).

Event LeadERSHIP


Ali Gross

Lead Manager, Market Research & Insights at Starbucks

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Ali is a marketing research leader with 18 years of experience across Retail, CPG, and Food & Beverage industries – Her focus supports insights through the consumer lens of guest experience, product innovation, processes and go-to market strategy and implementation. She is passionate about insights and loves to lead with action, ensuring research is folded into cross-functional decisions.

In 2021, Ali made the move to Seattle from her hometown of Atlanta, eager to explore the city, wander through the National Parks, and discover new bike routes as an avid cyclist. She currently leads a Team of researchers in Product Innovation at Starbucks and has made many new coffee rituals for pre- and post-adventures in her new city.


Alisa Hamilton

Founder, Harvest Insights

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Alisa Hamilton is the President of Harvest Insights, a boutique market research firm based in Atlanta.  She specializes in focus group and online community moderating as well as in-depth interviewing, quantitative analysis and executive reporting.  She is the host of the Atlanta chapter of Women in Research (WIRE), and in her free time is a foster mom to rescue puppies for Angels Among Us Pet Rescue.

New Orleans

Arianne Larimer

Vice President, Client Development @ PureSpectrum

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Arianne Larimer's expertise is in selling innovative market research technologies, public speaking, and leading high-growth teams.


Ariel Madway

Sr. Manager, Community Engagement at Zappi

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As Senior Manager of Community Engagement at Zappi, Ariel leads the creative and strategic processes behind event programming (live and virtual) and stewards the Zappi Insiders community. She also plays a key role in other projects which bring valuable content to the insights world, such as the Inside Insights podcast.

Ariel built her career in event and community management working at non-profits and social networking organizations. She joined the Zappi marketing team in April of 2019 with a passion for bringing people together to build meaningful relationships through unique, memorable experiences.

After a decade living in Boston, Ariel recently relocated back to her hometown of Rochester, NY where, when not working, she can usually be found tasting Finger Lakes wines, working out, or exploring new places (which for now mostly means hiking Western New York, but hopefully will include travelling the world again soon!)


Ashley Spring

Director of Research, Ally

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Ashley Spring is the marketing research director at Ally focused on brand, media, messaging, and audience insights. She brings her experience as a research leader to integrate consumer trends and expectations across marketing. Prior to joining Ally she was a senior manager for panel research and television ratings at NASCAR. She has also held positions on the research vendor side supporting CPG brands, including management of ongoing global brand studies for Proctor & Gamble fem care, laundry care, and baby care businesses. In her free time, she loves spending time with family and friends and traveling, usually to go to a concert or a Disney park.


Barb Paszyn

Mixed Methods Researcher

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As a Mixed Methods Researcher, Barb exercises both sides of her brain by working in the fields of quantitative and qualitative research. Her favorite projects involve both methods because they result in the best insights – the “what” and “why.” Her journey in marketing research started at Georgian College, where she received her post-graduate Research Analyst certificate with honours. Barb is currently a seasoned marketing research professional that manages projects, moderates online communities and in-depth-interviews, analyzes complex data and presents actionable insights. She has worked with many different CPG clients from cannabis to condoms. There’s never a dull moment! She has also developed new and innovative tools, and written MRX blogs. When not on land working in the world of research, Barb can be found scuba diving with dolphins and sharks. Her other passions – no pun intended – include boxing, floral artistry and the piano.

San Francisco

Brin Moore

Partner, Trusted Talent

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Brin is a Partner at Trusted Talent, a firm specializing in helping Market Research firms find the right talent for the right jobs. An industry leading executive, Brin has over 20 years of diversified expertise in building, leading and mentoring world-class sales, business development, product and marketing organizations in the Market Research Industry. Brin started in quantitative & qualitative research at companies such as IRI and Greenfield Online and has experience in both custom and syndicated research. With a move to the San Francisco Bay Area in the early days of online, was a member of the founding management team at Greenfield Online, Brin has stayed at the forefront of emerging technologies for market research and consumer insights and has had experience with online sample, mobile research, video and data visualization, among other

Brin has been responsible for building new products, growing international markets, full P/L management, brand marketing, and ROI. Demonstrated leadership in partnering with senior teams, transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability, and shareholder value. The key to her success has been building and mentoring the right team(s) for the business.

New York City

Dana DiGregorio

Managing Director, NA at MESH Experience

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As Managing Director at MESH Experience, Dana is a strategic member of the global management team leading business strategy while being a ground zero representative in the America's working hand in hand with marketing, advertising and research experts across various different brands and categories.  Dana has a strong history of team leadership and coaching, strategic relationship building and close to 15 years of making agile business decisions to create the best outcomes for her clients and team in her day to day role.  She has been able to combine her insider’s knowledge of the market research landscape and her experience uncovering impactful and actionable insights, to help propel businesses forward.  Previous to MESH Experience, Dana was the Vice President of the Nielsen Opinion Quest, and has also been a primary research consultant within Nielsen focused on large social, digital, and technology clients.  At home in Rochester, NY, she is often a guest lecturer at colleges like Rochester Institute of Technology and St. John Fisher, most recently bringing the value of Experience Driven Marketing to our up and coming marketeers. A passionate diversity champion, long time member and mentor in WIRe and a C-Level executive member of Chief, it is a personal goal of Dana’s to help bolster and support women in business in any way she can.  Outside of her professional walls, Dana is the mom of two young boys and a certified Yoga instructor.  She has a deep love for animals, a passion for plant based healing and eating and is a self-proclaimed documentary watching nerd!


Danielle Todd

Director, The Forge

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Danielle is a Director at insight-driven strategy consultancy The Forge. Danielle is passionate about elevating our industry; being the Women in Research (WIRe) London lead, WIRe Advisory Board member, MRS Diversity, Inclusion and Equality lead and is often seen presenting, Chairing or writing at and for IIEX, ESOMAR or MRS.

Danielle holds an MA in Geography, and an MSc in Environment, Society and Culture, both from the University of Edinburgh. Danielle also enjoys exploring wine, dystopian fiction and CrossFit, but usually not at the same time.

New Orleans

Djuana Stoakley, Ph.D.

Strategic Design Lead @ KeyString Labs

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Edna Thiong’o

Founder, Breakthrough Consulting

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Edna Thiong’o  is the founder and Managing director of Breakthrough Consulting Ltd (BTC Group), a full service market and social research firm that operates in 6 countries in Africa. She holds a B.ED Arts (Hons.) and an MBA in Marketing from the University of Nairobi. She is also a part time lecturer of Consumer Behaviour at the University of Nairobi, School of Business.

With over a decade of experience in the industry, she has moderated over 1000 focus groups, hundreds of interviews with top executives and overseen multiple projects in Brand development, Market & Social research, Strategic Planning and Training across Africa for leading global brands in FMCGS, Financial services and Nonprofits. She is passionate about brands and the transformation borne out of informed data driving positive impacts on corporations.

Edna is a published author of a new book that celebrates mothers titled 'Tea with Mom-Stories of Mothers' that was launched in 2020. She is a member of the Marketing, Social Research Association (MSRA) and the European Society for Market Research (ESOMAR).


Emily Dickinson

Director, Opinium Research

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Emily heads up Opinium Amsterdam, insight agency Opinium’s European Headquarters.

As a former journalist and editor, Emily specialises in engaging with diverse audience groups to help brands shape their communication strategies, evaluate market trends, and develop new products and propositions. She has spoken at and chaired panel debates at the Market Research Society and recently won the B2B Market Research Society Award for her work on the changing role of B2B communication. Emily also sits on the advisory board member for Loughborough University’s Online Civic Culture Centre for Doctoral Training which is studying the impact of social media on the spread of misinformation, disinformation and the rise of hate speech and incivility.

Because she believes sleeping is often cheating, she completed a PhD on the relationship between violence and women in American Literature, set-up a pop-up pudding bar in London, rowed at a national level and is currently writing her first book.


Emma Nutbeen

Senior Legal Counsel, Toluna

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Emma is Senior Legal Counsel at Toluna and advises Toluna globally, together with the rest of the legal team, on the full spectrum of legal issues facing the business. Emma was new to Market Research in 2018 when she first joined Toluna in the UK before relocating, with her family, to Perth, WA in 2021.

Emma has over 20 years’ experience as a commercial lawyer and has a particular interest and expertise in the field of intellectual property and is truly passionate about brands, with her legal career seeing her involved in some high profile trade mark and design right matters.

Emma loves the fast pace and diverse nature of market research and is driven by the enjoyment of delivering commercially focused no nonsense advice to Toluna which helps enable its business goals and growth.

When not in the office Emma loves the outdoor lifestyle that Perth has to offer, including tennis, water sports, dog walking, BBQs with family and friends and of course the beach!


Georgia Phillips

Co-Owner, COO, Luma Research

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Georgia is COO and co-owner of Luma Research, one of the world’s leading brand and communications insights agencies. She has over 20 years’ experience specializing as a consultant in brand and communications research. She has conducted research with clients on every continent and has worked alongside dozens of the world’s top advertisers; her passion is helping her clients to optimize their ads and brand strategies to grow their brands. An accomplished speaker, Georgia has spoken at many conferences around the world in New York, London, Paris, Shanghai, Athens, Barcelona, Sydney, Mexico City, Cannes, Lisbon, Kuala Lumpur and Melbourne and has written scores of research papers for industry associations like ARF, WARC, ESOMAR and AMSRS. The focus of her research aims to understand more detail on how communication works within different markets and audiences.  

Prior to Luma, Georgia has worked with large research company NOP (now GFK) in London, Ipsos in Australia, Add+Impact International, ADS. She started her career as an AMSRS Graduate Trainee. She is a member of AMSRS & ESOMAR and is a QPR (Qualified Professional Researcher).  She is also the Melbourne representative for WIRe and loves to help support younger women who are entering the industry. Georgia holds a Bachelor of Commerce (Marketing) and Bachelor of Science (Psychology) from the University of Melbourne.


Ivy Esquero

Consumer Insights Lead, APAC, Airbnb

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Ivy currently heads up ConsumerInsights for Airbnb in APAC, where she works with teams across commercial, marketing, product, policy and comms to shape brand and audience strategy in the region.

 Prior to Airbnb, she was at Hilton where she had a variety of roles leading consumer insights, strategy, analytics and marketing for Hilton Enterprise and Hilton Honors in Asia Pacific. Prior toHilton, Ivy worked across a variety of insights and analytics roles withDiscovery, Microsoft and Prudential. She also worked with clients including Tencent, Lenovo, J&J, VISA and American Express in her roles with WECommunications and Nielsen.

Her work has been covered by Campaign Asia, the Wall StreetJournal, The Guardian, Marketing Magazine and CNET.  She has pioneered research focused on multi-screening, cross channel engagement and data-driven exchanges to help develop products and content for disruptive brands.  You can find her speaking across a variety of marketing, tech and consumer topics in the Asia-Pacific region.

 Ivy is a big believer in mentorship and the positive impact it brings to both mentors and mentees. She actively looks to volunteer in causes close to her heart including financial literacy, working parent support (especially mothers returning to work after a career break) and minority representation.


Jaswant Singh

Account Executive, Burke, Inc.

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Jo Brockhurst

Client Engagement Lead, Kantar Insights Australia

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Jo is currently the Client Engagement Lead for Kantar Insights Australia, having been in the depths of the research world for over 15 years she's found her passion area in recent years - leading & inspiring people, peers and clients. Jo has also been engaged with WIRe for over 10 years, being inspired herself by the events in London she has since launched a WIRe event series in Australia in 2014 which now covers Sydney, Melbourne & Perth. Jo's a fierce believer in paying it forward and championing others, she takes joy in watching others flourish in their professional and personal lives and being part of that journey.

Tampa Bay

Laura Beavin-Yates

Head of Marketing and Partnerships, Immersion Neuroscience

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Laura Beavin-Yates holds a Ph.D. in Cognitive Psychology and has more than 15 years of experience helping brands use data to achieve key growth goals and optimize communication strategies in a way that is authentic, meaningful, and relevant. She has vast experience with innovative emotion-based research methodologies, and a proven track record empowering brands like Google, P&G, Danone, Mars, and Kimberly-Clark to solve complex brand, product, and messaging challenges through data-driven storytelling. As an experienced startup leader, she has also contributed to B2B and B2C growth through the lens of marketing, product development, CX, and data-driven decision making.

Currently, Laura is the SVP of Partnerships and Marketing at Immersion Neuroscience, a neuromarketing SaaS startup enabling brands to quantify the emotional impact of content and experiences via a proprietary smartwatch app. She is also spearheading the go to market strategy for a new consumer wellness app rooted in neuroscience. Laura also serves on the advisory board for Availyst (a B2C food discovery app), Lifewrite (a B2C writing for wellness platform), and Five to Flow (a B2B consultancy focused on EX and CX).


Laura Winebarger

Insights Consultant, Escalent

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Los Angeles

Liz Huszarik

Managing Partner/Co-Founder, Maverix Insights & Strategy

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Liz is a seasoned Research professional & the former Chief Research, Insights & Data Officer at Warner Bros. Discovery, where she led a team of over 120 researchers, analysts, & data scientists. Over her 25-year tenure, Liz played a pivotal role in advancing the company's Global Insights, Data Science & Analytics practice, supporting over $7B in annual business revenue at Warner Bros.

With a deep understanding of consumers & data, Liz supports businesses at the intersection of emerging technology, the engagement economy, & consumer trends. She excels in leveraging data & technology to meet consumer expectations & business goals.

Outside of her professional role, Liz has served as an Adjunct Professor at CSUN for 20 years, she was also the executive sponsor of Women of Warner, a Business Resource Group advocating for gender equality & empowerment. Liz is a sought-after public speaker, sharing insights & expertise at industry events.

Liz prioritizes continuous learning, earning accreditations from renowned institutions, including the Burke Institute (Proficiency in Moderation & Facilitation), MIT (Advanced Data Analytics), & IDEO (Design Thinking). These certifications demonstrate her commitment to continuous learning, a growth mindset & staying at the forefront of her field.


Renee Blackledge

Account Director, Dynata

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Tammy Young

SVP, Sales at Toluna

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Tammy has over 20 years of experience in big data, analytics, and market research, and has helped numerous clients over the years with product development, marketing campaigns, and brand health.  Her client list has spanned a variety of industries and companies, including Google, Nestle, Athleta, Blue Apron, McDonald’s, Cigna, The Home Depot, Amazon, Microsoft, Warner Brothers, NBC Universal and many more.  In Tammy’s current role, she is leading a team at Toluna to help bring market research solutions to clients in the Tech, Media, Telecom, and Entertainment industries.  She is committed to growing and supporting the Denver community of women in the insights industry and to put Denver on the map as a top research talent hub in the country.  In her spare time, Tammy likes to take advantage of all that Colorado has to offer in the great outdoors, especially with her husband, two teens, and dog.  She also volunteers at a local shelter by fostering animals and getting them ready for their forever families.


Tina Umunna

Team Lead, Angelos Marketics Ltd.

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Tron Smith

Director, Enterprise Sales, Suzy

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As the Director of Enterprise Sales for Suzy, a real-time consumer insights platform, and concurrently serving as the Director of Diversity and Inclusion for the Insights Association South Central chapter, I bring a unique blend of expertise to the intersection of technology and research. Based in Tempe, Arizona, for the past decade, I've made substantial contributions not only professionally but also as a podcast host in the research field. Beyond my role, I own a company staging short-term rentals across the Valley. Enthusiastic about fostering diversity, I aim to establish a WIRe chapter in Phoenix, leveraging the diverse talent pool of women to elevate the research landscape. Oh, and did I mention my love for Prosecco?


Zahia Boumaiz

Founder, Responsible Growth Collective

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With over 15 years of experience in luxury industry market research, I've collaborated with major groups like L'Oréal, Kering, and LVMH, honing my skills in driving impactful decisions through consumer insight. Initially from France, I was drawn to the Middle East's dynamic landscape of technology, sustainability, and the rise of women in leadership, prompting my move to this vibrant region. Founding Responsible Growth, my aim is to align businesses with the region's vision, bridging French luxury with Middle Eastern values. Through ESOMAR and WIRe, I organize thought leadership events showcasing market research's role in using business as a force for good. Let's work together to craft a future where success is measured not just in profit, but in purpose and impact.

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