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The next wave of our Study: Global Gender Diversity in Market Research has gone live!


September 12, 2017

We are so excited to announce that the second wave of our industry-wide study “Gender and Career Advancement in the Research Industry” has officially been released! Even more exciting? These results will be shared at the 70th Anniversary ESOMAR Congress this week! Our second set of findings is a follow up to our initial study, which was conducted back in 2012. The second wave study was done in July of 2017, created in partnership with global market research firm Lieberman Research Worldwide and with data collection support from FocusVision. It received nearly 1,000 responses from both female and male market research professionals around the world. The survey covered questions that correlated with the 2012 study on issues like compensation, children and family issues, job satisfaction and job responsibility levels. You can see the findings here. Full report available upon request.

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