Alisa Hamilton – Atlanta
Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers. In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills. Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events. Email – Alisa@harvest-insights.com Phone – 404-513-7250
Amelia Carry – Austin
Amelia is the Research and Data Product Marketing Manager at Spiceworks. She is a market-researcher-turned-marketer. She helps bring fresh research solutions to market and gets the word out on all the awesome work the Spiceworks research team produces. Armed with over a decade’s worth of research experience (and a special knack for PowerPoint), Amelia is on a mission to spice up humdrum market research for tech brands everywhere. In her former life she was a journalist, ultimately putting her investigative skills to use in market research. After spending her early career managing complex research projects for tech companies, Amelia’s right brain needed to flex, so she shifted her focus to marketing (and has loved every second of it!). By day she can be found roaming the hallways of Spiceworks, and by night she is perfecting her chili recipe, reading (but never finishing) multiple books at a time, annoying her husband with her expansive collection of bluegrass albums, and being mama to one little boy and one chubby dog. Email – firstname.lastname@example.org Phone – 737-704-2108
Natasha Stevens – Boston
Natasha is a thought leader and innovator with over 15 years experience in digital research. Her background encompasses building marketing research models that align traditional and digital techniques, Social Media Listening and Media Analytics / Measurement. She has extensive experience in designing methodologies across industry with extensive experience in Health, Retail, Government / NGO, Travel, Consumer Products and Technology. Her work addresses the unique requirements of clients in areas such as product development, issues management, consumer insight, marketing strategy and corporate / brand reputation.
Natasha’s career includes Visible Technologies and Cymfony where she lead the professional services business and Insight Practice designing both custom and syndicated cross industry research solutions for Fortune 500 companies.
She brings Public Relations experience from her time at RF|Binder Partners as the Managing Director of Research where she developed research and campaign measurement solutions that shaped and supported communications initiatives.
Natasha holds a BA in Psychology from the University of Michigan and a Masters in Organizational Psychology from Columbia University.
In 2013, Natasha was the recipient of the 4 Under 40 Marketing Research Emerging Leaders award from the American Marketing Association.
Currently Natasha is a Senior Vice President in GfK’s Digital Market Intelligence (DMI) practice. Responsibilities include business development and designing custom research solutions that integrate GfK’s digital research assets across GfK Industry & Practice Areas.
Email – Natasha.Stevens@gfk.com Phone – 617.223.7691
Erin Fredericks – Chicago
Erin is a Senior Director of Business Development at InnovateMR, a global data collection company headquartered in Encino, CA. Erin works remotely from the Midwest hub of Chicago where she manages her national client base of research and end clients. Erin began her career in market research with Connecticut based, Survey Sampling International where she worked her way up through the ranks before being promoted to Midwest Regional Sales Director and relocating to Chicago. 2 years after relocating, Erin moved to the client side where she worked for Chicago based, Navigate Research, conducting sports and entertainment research focused around sponsorship investments. She now calls Chicago home and outside of her professional life, she is an active sports enthusiast and participant as well as a board member for Common Threads, an organization that works to change the lives of children by sharing the delight of cooking and delicious recipes in conjunction with practical life skills in health and nutrition. Email – Erin@innovatemr.com Phone – 312-762-7477
Thania Farrar – Cincinnati
As VP, Client Services Manager at Burke, Inc., Thania Farrar leads a team of talented account executives as they help client partners gain a research-fueled perspective that moves their business forward. She is driven by her passion and curiosity for understanding why people do what they do, and for building insight through a combination of emerging research solutions and traditional approaches to help companies achieve greater success. Thania specializes in the design and implementation of research programs focused on customers, consumers, shoppers and multicultural populations across a wide range of industries. Hallmarks of Thania’s consultative approach include her ability to translate complex business issues into actionable research learning plans. Her research expertise and her focus on the communication of insights that inspire action earned her the trust of her client partners. In addition, Thania has developed viewpoints on storytelling, measuring emotions and non-conscious measurement, which have earned her speaking roles at industry events such as the Omnishopper, ESOMARLive, the Insights and Innovation Exchange and The Market Research Event. Thania joined Burke in 1999, most recently serving as Director of Research Innovation and as an Account Executive prior to that. She earned her MBA from University of Cincinnati and her bachelor’s degree from Universidad Internacional de las Américas in San José, Costa Rica. Email – Thania.Farrar@burke.com
Jen Drolet – Denver
Jen Drolet heads up the day-to-day operations as Managing Partner at iModerate. Jen was part of the founding team, and helped to develop the methodology and approach that serve as the backbone of the company’s online research solutions. Her years of experience in all facets of client service, support and management have helped her successfully lead the way for iModerate. In addition to her day-to-day responsibilities, Jen is integral in the development of new products and services, and plays a major role in ensuring iModerate’s continued growth and development. Previously Jen worked for Thomson Financial in London where she focused on the development of international investment banking relationships in Europe. Early in her career, she also spent two years directing corporate research projects for Penn, Schoen & Berland. She received her bachelor’s degree from Colby College in International Studies and also holds a master’s degree from the University of Denver in Global Trade & Finance. Email – email@example.com Phone – 303.928.8407
Danielle Todd – London
Danielle Todd is a Senior Research Manager with Relish Research. Following an MA(Hons) in Geography, and MSc(Res) in Social Research from the University of Edinburgh, Danielle has spent the last five years in the world of research following her curiosity in pursuit of understanding the human condition, as well as how brands can help make the world a better place. She was ESOMAR Young Researcher of the Year runner-up in 2013, WARC Rising Star 2014, and regularly blogs for ESOMAR, MRS and Relish Research. Her personal interests range from geopolitics (how the world came to be how it is), feminism (how the world can be a better place) and post-apocalyptic literature (how the world could be if we mess it all up).
Rebecca Brooks – Los Angeles
Rebecca is the Co-Founder and CMO of Alter Agents, a full service market research consultancy redefining research in the age of the promiscuous shopper. In her 22-year career, Rebecca has developed a keen ability to glean insights from research to help clients make smart and successful decisions. She’s worked on nearly every type of research project, but specializes in communities, segmentation, and brand strategy. Rebecca is also an industry thought leader having spoken at MRA ISC, IIeX, and ESOMAR as well as publishing numerous articles and eBooks.
Email – firstname.lastname@example.org
Fiona Blades – New York
Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH Experience in 2006 to fill a gap in market research. Fiona created a new approach to capturing every experience people have with brands, from TV ads to social media to seeing brands in store, called Real-time Experience Tracking. This award-winning approach was described by Harvard Business Review as “a new tool (that) radically improves Marketing Research” and MESH uses this to help clients to take quicker and smarter decisions about their investment.
Fiona now lives in Manhattan and enjoys exploring Lower East Side, her new neighbourhood, and embracing the fantastic art galleries and cultural events that New York offers.
As well as being the event lead for WIRe in New York and sitting on the WIRe advisory board, Fiona is a Fellow of the Market Research Society in the UK, a member of the Marketing Society and runs the Ginny Valentine Badge of Courage Awards. MESH is a certified Woman-Owned Business and was delighted to be awarded Woman-Owned Business of the Year in March 2017 by Delta Air Lines, one of its valued and long-standing clients.
Email – email@example.com
Phone – +1 917 975 6861
Nikki Lavoie – Paris
Nikki Lavoie, Director of the up-and-coming consultancy MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants. Email – Nikki@mindsparklab.com Phone – +33 (6) 42 49 07 76
Kirsten Zapiec – Philadelphia
With nearly 30 years in Brand and Communication Research, Kirsten is both a pioneer and thought leader in the industry. Her mission is to leverage current, relevant research techniques to uncover the insight a brand needs for growth in today’s frenetic market environment. Kirsten’s career has spanned both the client and agency side of the Market Research world; working with many brands, across many industries. She pent 5 years at Intel during the Internet bubble where she traveled the world as the lead of the global advertising research program. While at Intel, Kirsten also provided the insight necessary to develop Intel’s global brand strategy and had the pleasure of working on 7 Super Bowl Ads – one of which her research had yanked just hours before the Super Bowl She joined TNS in 2002, followed her passion for advertising and built a creative development practice in North America. She pioneered the development of techniques to explore emotive responses to advertising, changing the debate in creative testing. This work led to an Ogilvy award. At TNS she also focused on the role the digital world plays in brand and communications. She led the go-to-market strategy and launch of the first panel based digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on their brands. During her last years at TNS, Kirsten led the North American Brand and Communications practice, leading the launch of cutting edge research frameworks and techniques. Most notably, the renovated Conversion Model, a breakthrough in brand equity measurement. Most recently Kirsten was a Senior Brand and Communications thought leader at GfK where she focused on the relationships between people and brands. Kirsten is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, CASRO, MRIA, IIeX and TTRA. Email – firstname.lastname@example.org
Leigh-Brindeland (Brin) Moore – San Francisco
Brin is currently the Vice President of Strategic Partnerships at Dapresy. She is a Senior Marketing Business Development Executive with over 15 years of diversified expertise in growing international markets, P/L management, brand marketing, and ROI in the market research industry. Brin has demonstrated leadership in partnering with senior teams on transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability and shareholder value. She has expertise in leading world-class sales and business development organizations, developing cutting edge talent, and proactively capitalizing incremental revenue streams. Recognized for transitioning organizations from technology-centered to business/customer-center cultures and forging strong multi-cultural relationships through customer service, innovation, and the integration of cross-functional teams. Email – email@example.com Phone – 415.717.1357
January Khoshnood – Seattle
January is an Account Executive at Global Market Insite (GMI), Inc., a Lightspeed Research Company where she focuses on maintaining and strengthening strategic client relationships both through research firms and the end client channel. January started in Market Research in 2004 at GMI where she has spent the better part of the last 10 years but she at managed 3 large commercial campaign trackers at Hall &Partners. January has been integral to GMI’s Entertainment business since day one, and was key in GMI’s implementation of the Entertainment Service bureau and project management and study execution. A true believer in you get back what you give, January believes in leading by example and mentoring those new to the business and their professional careers. A born leader, January has a passion for learning, trying new things and challenging herself and instilling and developing those same traits in others. January believes with passion, perseverance, and help along the way anything is possible. Email – firstname.lastname@example.org Phone – 206.835.4531
Colleen Kennedy – Seattle
Colleen is the Senior Marketing Manager at GreenBook, the leading media organization serving the insights sphere. She is responsible for GreenBook’s marketing strategies and works to bring resources, training, and community to the marketers of the MR industry. Colleen began her career in non-profit and strives to bring the relationship and community-building aspects of this industry to all of her endeavors. When offline, you can find her in the yoga studio, supporting local social justice initiatives, and planning as many travel adventures as can fit in one calendar.
Jo Brockhurst – Sydney / Melbourne
Jo has over a decade of experience in the research industry – starting from grass root level in a call centre for a UK Research Company, she quickly advanced into Insight & Marketing team. Following the buy-out of the company, she then took up a client servicing opportunity to sit across Chime’s Insight & Engagement Division (CIE) covering all facets of research across multiple different entities. In early 2012 Jo took the opportunity to assist founder, Mark Squires, in starting up his new digital venture, Watermelon Research, which became the Customer Experience Consultancy arm of CIE. After outstanding growth throughout the first year, her extensive experience with international research and a keen passion for technology, innovation & growth, Jo was on the lookout for her next challenge. 2013 saw Jo moving to the other side of the world, opening CIE’s first overseas office in Sydney, Australia; expanding two of the divisions leading brands (Facts International & Watermelon Research) into a new region. Once a core team and client base was established in Australia, Jo looked to expand her knowledge into new realms and spent 6 months in the world of UX (User Experience) which naturally complemented her recent years spent in Customer Experience. Late 2016 Jo joined leading Global Agency – Nielsen to play an active role in the build of their customer experience programs, and eCommerce offerings. Jo now heads up Financial Service & Insurance client servicing for Nielsen – across all of their services. Jo Holds a Diploma & BSc Hons Degree in Sports Science w/ Tourism & Leisure. For her achievements Jo has won a number of awards over the past few years, Outstanding Excellence Award by Chime in 2013, Young Researcher of the Year Finalist by RICA in 2014, Bronze award winner of Woman of the Year APAC 2015 by Stevie Awards and nominee of Telstra Young business Women’s Awards 2015. E-mail – email@example.com Phone – +61 (0) 427 868 024