LEADERSHIP

Kristin Luck
Founder, Women In Research                                                                                                                                                                                            

Growth Strategist/Board Advisor, Luck Collective

Kristin Luck founded Women In Research (WIRe) in 2007 initially as an informal networking group for women in the research and marketing measurement industry. The mission and vision of the group evolved after Kristin realized that although women have traditionally made up the majority of market researchers, they simply weren’t making it into the executive ranks. As recently as 2016, less than 10% of the Honomichl 50 Largest Research Firms had a female CEO at the helm. Today WIRe supports programming and services across four continents, dedicated to advancing the contributions and voice of women in research, both for themselves and the greater good of the industry.

Kristin is a serial research technology entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a futurist and growth strategist, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition. kristin@luckcollective.com

Michelle Andre
Managing Director

Michelle Andre has held executive and management level positions in a variety of industries, from corporate to agency to nonprofit. As Managing Director of WIRe, Michelle is responsible for organizational development and oversight, fundraising, marketing, and assisting with strategic long-term planning. She holds an MS in integrated marketing communications from Golden Gate University and BAs in communications and in studio art from Santa Clara University. She also has an advanced certification in graphic design from U.C. Berkeley and is DMA certified in a variety of fields. Michelle is a recent recipient of the International Stevie Award for Women in Business and is a past recipient of the Women in Business and the Professions World Award and the Best in Biz Marketing Executive Award, and serves as a Judge for the annual Reggie Awards. A devoted proponent of the arts, Andre volunteers with a variety of community cultural activities and organizations. michelle@womeninresearch.org

ADVISORY BOARD

Erica van Lieven, Founder and Managing Director, Direction First Sydney

Erica van Lieven
Founder and Managing Director
Direction First Pty Ltd

“Fusion research delivering profit to businesses that want to move faster”

Erica has been a leader and innovator in the Australian market research industry for 17 years. After working client side in Food and Beverage marketing and innovation, she opened her own agency in 1997. Since then, Direction First has built a team of Insight professionals who help clients achieve business success from their research investment.

Direction First pioneered visual on line research in Australia and remains at the forefront of industry innovation, working now with Insites Consulting in Australia to offer Consumer Consulting Boards and Structural Collaboration. Erica is a regular invited speaker & presenter in Australian and overseas on Research and Innovation, she is an award winning presenter who enjoys inspiring the future of research.

Christina-Jenkins

Christina Jenkins
Director, Global Business Marketing, North America
Twitter

Christina Jenkins leads Twitter’s North America Business Marketing team and is responsible for overall marketing and go-to-market content strategy, thought leadership and vertical marketing for key business audiences, brands and agencies.

Previously Christina led global research on LinkedIn’s Insights team with a focus on audience and thought leadership, brand, media and advertising effectiveness research. Prior to LinkedIn, Christina held marketing, business development and research roles at Millward Brown, Dynamic Logic and The Wall Street Journal working with global marketers and agencies in the US, UK, Europe and Asia.

Christina has lived in New York City, London and currently resides in San Francisco with her husband and daughter.

Laura Chaibi
Head of Digital Research
MBC

Laura relocated to Dubai, UAE, to head up digital research for MBC, the largest broadcaster based in the Middle East. She has nearly 20 years digital media acumen, 12 years in International business and 7 covering MENA: Middle East North Africa Region.

She specializes in digital media measurement and research focusing on consumer and commercial understanding of digital media across TV, web, mobile devices, and most emerging platforms. After various marketing roles, she moved to dedicate fully to digital research in 2004, helping her companies, including the BBC, Orange and Yahoo as well as the industry, improve media and digital measurement.

She has experience leading and building an international award winning research team within a digital company and understands the challenges research teams face between classical research, data and digital. She joined Yahoo! as a researcher and left as a businesswoman managing the pressures of running a global business function at a P&L level for a publically traded company.

She has dedicated her career to understanding and studying changing behaviours due to technology and filed her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.’

In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media.  Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO, she was noted her vision in media as well as contributions to the industry working with the IAB, EIAA, MRG, MRS, IPA and ICOM to name a few.

Originally, from Vancouver, Canada, she knows the struggles of juggling life’s challenges; she became a young widowed mother at aged 38.

Vanessa Oshima
General Manager, Japan Women’s Category
Nike

A New Zealand native, Vanessa has worked in the field of research and innovation for over 15 years and has lived in Japan for over 20 years. Vanessa does not stand still and is always looking for ways to improve the status quo. She liked to think in the process of ‘What do I know?… So what does that mean? Now what do I do?’

She’s unafraid of exploring newer methodologies in an effort to continually improve. Vanessa has a strong passion for the end to end process of research, innovation and entrepreneurial thinking. From Discovery Research to early prototyping to launch, she has worked through all the processes and has been involved with many successful launches in Japan as part of the insights and strategy team and Brand Manager for Coca-Cola, Philip Morris and Nike.

She is currently the General Manager for Nike Japan heading up the women’s category. She has a strong passion for Japan, sports, women and innovation! Her current “other” passions are her “boys” (husband and 2 sons), marathon running and raising awareness for breast cancer.

Marie-AgnesMarie-Agnes Mourot de Lathyle
Chief Finance & Operations Officer
ESOMAR

Marie-Agnes is French, lives with her partner, who is Dutch, and their son in Amsterdam (Netherlands). Marie-Agnes grew up in different countries and multicultural cities. She speaks French, Dutch and English fluently. After her PhD in Economics & Finance, Marie joined the semi-conductor company, Texas Instruments, which gave her the opportunity to learn and to grow in an international, multicultural and innovative business environment. During the 13 years at Texas Instruments, Marie utilized Market Research to advance her skills in management, finance, CRM and business strategy internationally. Marie joined Time Warner Inc. and Starbucks in the Netherlands. During this time, she was responsible for the innovative projects and was part of an enthusiastic community of pioneers.

Marie joined ESOMAR and Market Research in June 2008. As CFO, together with the ESOMAR Council Members, the Director General and the ESOMAR Team, she is responsible for elevating the ESOMAR strategy for growth for the benefit of ESOMAR Members and the industry globally.

Jane Frost MB photoJane Frost CBE
CEO
Marketing Research Society (MRS)

Jane Frost, CBE, has served as CEO for the Marketing Research Society (MRS) for the past four years, joining the organization after several years in government where she held leadership roles. Altogether, Frost has more than 20 years of experience delivering customer-based change to a wide range of corporations such as Unilever, BBC, Shell and others. She is Cambridge educated and, in addition to being a trustee and NED of the Lowry, she is vice chair of the Fair Trade Foundation.

_COL8104Eric Salama
CEO
Kantar Group

Eric Salama is the Chairman and CEO of Kantar, the data investment management division of WPP, the largest marketing services and communications company in the world. Previously, Salama was a Main Board Director of WPP Group, and CEO of www.wpp.com. Eric has also worked in consultancy and political roles, and was a non-executive director of The British Museum and The Horse’s Mouth Foundation. Currently, he serves as the non-executive director of the Department for International Development. He holds degrees from the University of Oxford and the University of London.

Anthony Michelini
Global Head of Brand Insights and Strategic Analytics
Citigroup

Anthony (Tony) Michelini is Director and Global Head of Brand Insights & Strategy and Head of Brand Advertising for the Global Branding and Sponsorship Team at Citi.

Tony has more than 20 years of experience in brand strategy and planning, market research and intelligence, integrated marketing communications and new product development. He has helped build and revitalize leading global brands across IT, CPG and services.

Prior to Citi, Tony worked for IBM as Director of Corporate Brand Strategy and WW Market Intelligence. In this role, he led research and strategic planning which drove IBM’s global Brand strategy and Integrated Marketing Communications.

Before IBM, Tony worked for Warner Lambert/Pfizer in consumer insights and innovation and held senior strategy and brand planning positions at Young & Rubicam and Grey Advertising.

Fiona Blades
Chief Experience Officer
MESH The Experience Agency

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH Experience in 2006 to fill a gap in market research. Fiona created a new approach to capturing every experience people have with brands, from TV ads to social media to seeing brands in store, called Real-time Experience Tracking. This award-winning approach was described by Harvard Business Review as “a new tool (that) radically improves Marketing Research” and MESH uses this to help clients to take quicker and smarter decisions about their investment.

Fiona now lives in Manhattan and enjoys exploring Lower East Side, her new neighbourhood, and embracing the fantastic art galleries and cultural events that New York offers.

As well as being the event lead for WIRe in New York and sitting on the WIRe advisory board, Fiona is a Fellow of the Market Research Society in the UK, a member of the Marketing Society and runs the Ginny Valentine Badge of Courage Awards. MESH is a certified Woman-Owned Business and was delighted to be awarded Woman-Owned Business of the Year in March 2017 by Delta Air Lines, one of its valued and long-standing clients.

EVENT LEADS

Alisa Hamilton – Atlanta

Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers.

In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills.

Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events.

Email – Alisa@harvest-insights.com

Phone – 404-513-7250

AmeliaCarryAmelia Carry – Austin

Amelia is the Research and Data Product Marketing Manager at Spiceworks. She is a market-researcher-turned-marketer. She helps bring fresh research solutions to market and gets the word out on all the awesome work the Spiceworks research team produces.

Armed with over a decade’s worth of research experience (and a special knack for PowerPoint), Amelia is on a mission to spice up humdrum market research for tech brands everywhere. In her former life she was a journalist, ultimately putting her investigative skills to use in market research. After spending her early career managing complex research projects for tech companies, Amelia’s right brain needed to flex, so she shifted her focus to marketing (and has loved every second of it!).

By day she can be found roaming the hallways of Spiceworks, and by night she is perfecting her chili recipe, reading (but never finishing) multiple books at a time, annoying her husband with her expansive collection of bluegrass albums, and being mama to one little boy and one chubby dog.

Email – ameliac@spiceworks.com

Phone – 737-704-2108

Natasha Stevens – Boston

Natasha is a thought leader and innovator with over 15 years experience in digital research.  Her background encompasses building marketing research models that align traditional and digital techniques, Social Media Listening and Media Analytics / Measurement.  She has extensive experience in designing methodologies across industry with extensive experience in Health, Retail, Government / NGO, Travel, Consumer Products and Technology.  Her work addresses the unique requirements of clients in areas such as product development, issues management, consumer insight, marketing strategy and corporate / brand reputation.

Natasha’s career includes Visible Technologies and Cymfony where she lead the professional services business and Insight Practice designing both custom and syndicated cross industry research solutions for Fortune 500 companies.

She brings Public Relations experience from her time at RF|Binder Partners as the Managing Director of Research where she developed research and campaign measurement solutions that shaped and supported communications initiatives.

Natasha holds a BA in Psychology from the University of Michigan and a Masters in Organizational Psychology from Columbia University.

In 2013, Natasha was the recipient of the 4 Under 40 Marketing Research Emerging Leaders award from the American Marketing Association.

Currently Natasha is a Senior Vice President in GfK’s Digital Market Intelligence (DMI) practice.  Responsibilities include business development and designing custom research solutions that integrate GfK’s digital research assets across GfK Industry & Practice Areas.

Email – Natasha.Stevens@gfk.com

Phone – 617.223.7691

Erin Fredericks – Chicago

Erin is a Senior Director of Business Development at InnovateMR, a global data collection company headquartered in Encino, CA. Erin works remotely from the Midwest hub of Chicago where she manages her national client base of research and end clients. Erin began her career in market research with Connecticut based, Survey Sampling International where she worked her way up through the ranks before being promoted to Midwest Regional Sales Director and relocating to Chicago. 2 years after relocating, Erin moved to the client side where she worked for Chicago based, Navigate Research, conducting sports and entertainment research focused around sponsorship investments.

She now calls Chicago home and outside of her professional life, she is an active sports enthusiast and participant as well as a board member for Common Threads, an organization that works to change the lives of children by sharing the delight of cooking and delicious recipes in conjunction with practical life skills in health and nutrition.
Email – Erin@innovatemr.com

Phone – 312-762-7477

msb-mavenMelinda Borrero – Cincinnati

Over the past 25 years, Melinda has provided global market research, marketing analytics, and consulting to a broad array of clients across the world. She co-founded bbb Mavens after many years working for the “big guys” and several boutique consulting firms. Melinda has knowledge and experience developing and scaling brand and communication solutions for global $1B+ brands as well as smaller brands. She has a passion for innovating new research solutions which help clients develop sustainable committed relationships and drive business growth.

Prior to bbb Mavens, Melinda was Managing Director, Client Services & Solution Strategy for in4mation insights, an advanced marketing analytics that specializes in ROMI modeling. Melinda was also President, Global Ipsos ASI in charge of the Global P&G Advertising account. She worked at TNS as Head of NA Solution Development, NA Head of Brand and Communications, and Managing Director of Global P&G Brand & Communications. Prior to TNS, she worked at Knowledge Networks, Marketing and Planning Systems (MaPS, now part of Millward Brown), and Luque Carulla Associados in Bogota, Colombia.

Melinda has published in leading refereed journals. She is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, TMRE, AMA ART, and The Conference Board. Melinda is currently a member of the Advisory Board for the Center for Marketing at the Darla Moore School of Business, University of SC, a member of the International Advisory Board at Universidad de Los Andes, and a member of the United Way Tocqueville Society for reducing childhood poverty in Cincinnati.

Melinda earned her B.S. in Statistics and Ph.D. in Business from the University of SC. She received her M.S. in Statistics from Virginia Tech. Before starting her consulting career, Melinda was on faculty at University of SC, Lehigh University, and Universidad de Los Andes, Bogota Colombia.

Email – melinda@bbbmavens.com

Jen Drolet – Denver

Jen Drolet heads up the day-to-day operations as Managing Partner at iModerate. Jen was part of the founding team, and helped to develop the methodology and approach that serve as the backbone of the company’s online research solutions. Her years of experience in all facets of client service, support and management have helped her successfully lead the way for iModerate. In addition to her day-to-day responsibilities, Jen is integral in the development of new products and services, and plays a major role in ensuring iModerate’s continued growth and development.

Previously Jen worked for Thomson Financial in London where she focused on the development of international investment banking relationships in Europe. Early in her career, she also spent two years directing corporate research projects for Penn, Schoen & Berland. She received her bachelor’s degree from Colby College in International Studies and also holds a master’s degree from the University of Denver in Global Trade & Finance.

Email – jen@jmdsquared.com

Phone – 303.928.8407

Danielle Todd – London

Danielle Todd is a Senior Research Manager with Relish Research. Following an MA(Hons) in Geography, and MSc(Res) in Social Research from the University of Edinburgh, Danielle has spent the last five years in the world of research following her curiosity in pursuit of understanding the human condition, as well as how brands can help make the world a better place. She was ESOMAR Young Researcher of the Year runner-up in 2013, WARC Rising Star 2014, and regularly blogs for ESOMAR, MRS and Relish Research. Her personal interests range from geopolitics (how the world came to be how it is), feminism (how the world can be a better place) and post-apocalyptic literature (how the world could be if we mess it all up).

Kristin Luck – Los Angeles

Founder, Women In Research

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition.

Email – kristin@luckcollective.com

Phone – 310.713.6622

 Fiona Blades – New York

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH Experience in 2006 to fill a gap in market research. Fiona created a new approach to capturing every experience people have with brands, from TV ads to social media to seeing brands in store, called Real-time Experience Tracking. This award-winning approach was described by Harvard Business Review as “a new tool (that) radically improves Marketing Research” and MESH uses this to help clients to take quicker and smarter decisions about their investment.

Fiona now lives in Manhattan and enjoys exploring Lower East Side, her new neighbourhood, and embracing the fantastic art galleries and cultural events that New York offers.

As well as being the event lead for WIRe in New York and sitting on the WIRe advisory board, Fiona is a Fellow of the Market Research Society in the UK, a member of the Marketing Society and runs the Ginny Valentine Badge of Courage Awards. MESH is a certified Woman-Owned Business and was delighted to be awarded Woman-Owned Business of the Year in March 2017 by Delta Air Lines, one of its valued and long-standing clients.

Email – fionablades@meshexperience.com

Phone – +1 917 975 6861

@FionaMESH

Nikki Lavoie – Paris

Nikki Lavoie, Director of the up-and-coming consultancy MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants.

Email – Nikki@mindsparklab.com

Phone – +33 (6) 42 49 07 76

 kz-maven-pictureKirsten Zapiec – Philadelphia

With nearly 30 years in Brand and Communication Research, Kirsten is both a pioneer and thought leader in the industry. Her mission is to leverage current, relevant research techniques to uncover the insight a brand needs for growth in today’s frenetic market environment.

Kirsten’s career has spanned both the client and agency side of the Market Research world; working with many brands, across many industries. She pent 5 years at Intel during the Internet bubble where she traveled the world as the lead of the global advertising research program. While at Intel, Kirsten also provided the insight necessary to develop Intel’s global brand strategy and had the pleasure of working on 7 Super Bowl Ads – one of which her research had yanked just hours before the Super Bowl

She joined TNS in 2002, followed her passion for advertising and built a creative development practice in North America. She pioneered the development of techniques to explore emotive responses to advertising, changing the debate in creative testing. This work led to an Ogilvy award. At TNS she also focused on the role the digital world plays in brand and communications. She led the go-to-market strategy and launch of the first panel based digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on their brands. During her last years at TNS, Kirsten led the North American Brand and Communications practice, leading the launch of cutting edge research frameworks and techniques. Most notably, the renovated Conversion Model, a breakthrough in brand equity measurement.

Most recently Kirsten was a Senior Brand and Communications thought leader at GfK where she focused on the relationships between people and brands. Kirsten is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, CASRO, MRIA, IIeX and TTRA.

Email – kirsten@bbbmavens.com

Brin MooreLeigh-Brindeland (Brin) Moore – San Francisco

Brin is currently the Vice President of Strategic Partnerships at Dapresy. She is a Senior Marketing Business Development Executive with over 15 years of diversified expertise in growing international markets, P/L management, brand marketing, and ROI in the market research industry. Brin has demonstrated leadership in partnering with senior teams on transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability and shareholder value. She has expertise in leading world-class sales and business development organizations, developing cutting edge talent, and proactively capitalizing incremental revenue streams. Recognized for transitioning organizations from technology-centered to business/customer-center cultures and forging strong multi-cultural relationships through customer service, innovation, and the integration of cross-functional teams.

Email – brin@dapresy.com

Phone – 415.717.1357

January Khoshnood – Seattle

January is an Account Executive at Global Market Insite (GMI), Inc., a Lightspeed Research Company where she focuses on maintaining and strengthening strategic client relationships both through research firms and the end client channel. January started in Market Research in 2004 at GMI where she has spent the better part of the last 10 years but she at managed 3 large commercial campaign trackers at Hall &Partners. January has been integral to GMI’s Entertainment business since day one, and was key in GMI’s implementation of the Entertainment Service bureau and project management and study execution. A true believer in you get back what you give, January believes in leading by example and mentoring those new to the business and their professional careers. A born leader, January has a passion for learning, trying new things and challenging herself and instilling and developing those same traits in others. January believes with passion, perseverance, and help along the way anything is possible.

Email – jkhoshnood@gmi-mr.com

Phone – 206.835.4531

Lauren-Tilden_1Lauren Tilden – Seattle

Lauren is the Director of Marketing at GreenBook, the company behind the GRIT Report, GreenBook Directory, the IIeX conference series, and more. At GreenBook, she serves as guardian of the GreenBook brand and is responsible for the organization’s marketing strategy and implementation. Previously, Lauren held roles leading the production of IIeX and GreenBook conferences at GreenBook, and as a senior member of the marketing and business development team at BrainJuicer.

Lauren studied Economics & Spanish at Wellesley College. In addition to marketing, she loves calligraphy, exploring the beautiful Pacific Northwest, and spending time with her family and her [very big] fluffy dog, Puff.

Email: lauren@greenbook.org

Jo Brockhurst – Sydney / Melbourne

Jo has over a decade of experience in the research industry – starting from grass root level in a call centre for a UK Research Company, she quickly advanced into Insight & Marketing team. Following the buy-out of the company, she then took up a client servicing opportunity to sit across Chime’s Insight & Engagement Division (CIE) covering all facets of research across multiple different entities.

In early 2012 Jo took the opportunity to assist founder, Mark Squires, in starting up his new digital venture, Watermelon Research, which became the Customer Experience Consultancy arm of CIE. After outstanding growth throughout the first year, her extensive experience with international research and a keen passion for technology, innovation & growth, Jo was on the lookout for her next challenge.

2013 saw Jo moving to the other side of the world, opening CIE’s first overseas office in Sydney, Australia; expanding two of the divisions leading brands (Facts International & Watermelon Research) into a new region. Once a core team and client base was established in Australia, Jo looked to expand her knowledge into new realms and spent 6 months in the world of UX (User Experience) which naturally complemented her recent years spent in Customer Experience.

Late 2016 Jo joined leading Global Agency – Nielsen to play an active role in the build of their customer experience programs, and eCommerce offerings. Jo now heads up Financial Service & Insurance client servicing for Nielsen – across all of their services.

Jo Holds a Diploma & BSc Hons Degree in Sports Science w/ Tourism & Leisure. For her achievements Jo has won a number of awards over the past few years, Outstanding Excellence Award by Chime in 2013, Young Researcher of the Year Finalist by RICA in 2014, Bronze award winner of Woman of the Year APAC 2015 by Stevie Awards and nominee of Telstra Young business Women’s Awards 2015.

E-mail – jo.brockhurst@nielsen.com

Phone – +61 (0) 427 868 024