Former CCO at Survata
Dyna is an entrepreneur, strategist, and hands-on team leader with more than 15 years of experience working across the market research industry. Most recently she was the CCO at Survata were she executed a customer delight strategy following her role as President of Market Research. In 2017, she was listed as one of the top influencers in her niche (mobile market research). She was the co-founder of UBMobile (sold to Critical Mix in 2018), co-founder of the data quality company TrueSample (merged with Imperium in 2017), on the leadership team at MarketTools-Zoomerang (sold to Survey Monkey in 2012), and co-founder of the WIRexec Leadership Summit (started in 2016). Throughout her career, Dyna has focused on productization and monetization of new technologies and methods for consumer insights. More than anything, Dyna believes in building kick-ass teams and is also a mentor of young women.
Head of Digital Research, MBC
Laura relocated to Dubai, UAE, to head up digital research for MBC, the largest broadcaster based in the Middle East. She has nearly 20 years digital media acumen, 12 years in International business and 7 covering MENA: Middle East North Africa Region. She specializes in digital media measurement and research focusing on consumer and commercial understanding of digital media across TV, web, mobile devices, and most emerging platforms. After various marketing roles, she moved to dedicate fully to digital research in 2004, helping her companies, including the BBC, Orange and Yahoo as well as the industry, improve media and digital measurement. She has experience leading and building an international award winning research team within a digital company and understands the challenges research teams face between classical research, data and digital. She joined Yahoo! as a researcher and left as a businesswoman managing the pressures of running a global business function at a P&L level for a publically traded company. She has dedicated her career to understanding and studying changing behaviours due to technology and filed her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.’ In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media. Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO, she was noted her vision in media as well as contributions to the industry working with the IAB, EIAA, MRG, MRS, IPA and ICOM to name a few. Originally, from Vancouver, Canada, she knows the struggles of juggling life’s challenges; she became a young widowed mother at aged 38.
Global CEO, Health Division at Kantar
Lynnette leads the global Health Division for Kantar, guiding the organization through organic and acquisition-related growth. Drawing on her consumer background and product management experience at Newell Rubbermaid, Lynnette brings fresh and innovative perspectives to the development of health specific offers and services. Lynnette is chair of Kantar’s Corporate Responsibility program, Extraordinary People, which includes a global partnership with Special Olympics. She is the executive sponsor to research that Kantar conducts for UN Women, to understand global attitudes and fulfill the sustainable development goal for Planet 50-50 by 2030. She serves on the Insights Association Board of Directors, is an assistant professor at Michigan State University and is also on their advisory board for their Master of Science in Marketing Research. Lynnette has been recognized as an industry leader being named one of the 100 Most Inspiring People in the life science industry by PharmaVOICE magazine and as a recipient of PMRG’s R.R. Fordyce Award.
Chief Revenue Officer, P2Sample
JD Deitch, based in Paris, France, is a 20-year veteran of the market research industry. He began his career client-side in financial services, then went on to hold senior global positions at The NPD Group and Ipsos. Prior to P2Sample, he held executive positions at AYTM and Bakamo.Social. JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania.
Head of Strategic Partnerships at Zappi
Babita is Head of Strategic Partnerships at Zappi. At Zappi, Babita is responsible for looking after Zappi’s most important customers, collaborating on product design, digitisation strategies and change management, with a goal to elevate the role of Insights professionals within organisations. Babita has more than 20 years industry experience, anchored mostly in tech, commercial and digital roles. Babita is also a member of the Main UK MRS Board.
Sales Director, Market Cube
Marion Elliott has worked in the market research industry for 8 years. While her experience in the field began in software and technology, she now works in Sample, Operations and Technology at Market Cube where she aids in the delivery of the company’s mission to provide practical innovation to the biggest names in the market research arena. An avid follower of the latest trends and innovations, Marion is enthusiastic about market research technology and insights. Since 2018, she has served as the lead on WIRe’s “WIRe in Color” initiative, which seeks to strengthen the connections among—and raise the visibility of—women of color in market research.
Head of Knowledge and Insights at Coca-Cola WEBU
Begoña Fafian started her career 25 years ago in marketing, enjoying her time in SC Johnson Wax, Colgate and Coca-Cola Branding Departments and, in 2004, she transferred into Insights and Research in Coca-Cola. She is a strong believer in the added value of information and that insights need to be brought to live and influence business decisions. Since 2015 Begoña, a Spanish native based in London, has been in charge of being the actionable voice of the consumer for the 12 countries that configure Western Europe.
Founder, Harvest Insights
Alisa Hamilton has been in the marketing research industry for over 15 years and founded Harvest Insights in 2014. Her career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community and serves as a mentor to multiple young researchers. Alisa also leads the Atlanta chapter of the Women in Research (WIRe) group.
VP CMI for Country & Customer Development for Americas & Europe, C4G
BV’s current role is in the new C4G organisation of Unilever as VP CMI for Country & Customer Development for Americas & Europe; he’s also responsible for three centres of excellence in Shopping & Ecom Insight, Market insight and Advanced Analytics. BV is a member of the Global CMI leadership team and, in his external professional circles, he was elected as the Vice President of the Global Market Research industry association, ESOMAR for term 2017-18.
BV joined Unilever in June 1993, at Brooke Bond Lipton India Ltd, leading market research & media. In Nov 1997, he was promoted as Head of Market research for Hindustan Lever Ltd ( HPC & Foods)
In 2003, he was promoted as Vice President – CMI for Asia and later assigned to lead the BD CMI team for Home & Oral care categories. A year later, BV was appointed as Global VP CMI for HPC categories, based in London. From 2009-2015, BV was in Singapore as Vice President CMI for Global Markets, business partnering the COO of Unilever. In 2017, in the C4G new organisation, he was given leadership role to establish a new wing of CMI to support for Country & Customer development teams.
BV is married with two children and his wife also works for Unilever in the area of Professional marketing for Global Oral care. Their son is a computer science engineer in California and their daughter is studying management at Boston University. They have two lovely dogs who are the best creatures to de-stress with every day….you really do not need a spa !! BV enjoys family holidays at home or overseas!
Erica van Lieven
Founder and Managing Director, InSites Consulting
“We empower people to shape the future of brands”
Erica has been a leader and innovator in the Australian market research industry for over 20 years. After working client-side in FMCG marketing and innovation, she opened her own agency, Direction First, in 1997. Erica’s expertise, training and commercial acumen underpinned the agency’s agility, future-focus and collaborative approach.
Direction First joined forces with InSites Consulting in 2017, representing the first office in the Asia-Pacific region for the Belgian-founded company. Today, the team in Sydney leverage the global experience and innovation-focus of 600+ people across 17 offices (including Hong Kong, Johannesburg, Paris, London and New York).
A regular contributor to industry conferences, Erica is passionate about the continuing evolution of market research services. She is not only passionate about uncovering meaningful insights, but also activating insights; ensuring they live and breathe in an organisation.