WHO WE ARE 2018-10-30T09:50:20+00:00

LEADERSHIP

Kristin Luck

Kristin Luck Founder, Women In Research Growth Strategist/Board Advisor, Luck Collective Kristin Luck founded Women In Research (WIRe) in 2007 initially as an informal networking group for women in the research and marketing measurement industry. The mission and vision of the group evolved after Kristin realized that although women have traditionally made up the majority of market researchers, they simply weren’t making it into the executive ranks. As recently as 2016, less than 10% of the Honomichl 50 Largest Research Firms had a female CEO at the helm. Today WIRe supports programming and services across four continents, dedicated to advancing the contributions and voice of women in research, both for themselves and the greater good of the industry. Kristin is a serial research technology entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a futurist and growth strategist, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition. kristin@luckcollective.com

Michelle Andre Photo

Michelle Andre Managing Director Michelle Andre has held executive and management level positions in a variety of industries, from corporate to agency to nonprofit. As Managing Director of WIRe, Michelle is responsible for organizational development and oversight, fundraising, marketing, and assisting with strategic long-term planning. She holds an MS in integrated marketing communications from Golden Gate University and BAs in communications and in studio art from Santa Clara University. She also has an advanced certification in graphic design from U.C. Berkeley and is DMA certified in a variety of fields. Michelle is a recent recipient of the International Stevie Award for Women in Business and is a past recipient of the Women in Business and the Professions World Award and the Best in Biz Marketing Executive Award, and serves as a Judge for the annual Reggie Awards. A devoted proponent of the arts, Andre volunteers with a variety of community cultural activities and organizations. michelle@womeninresearch.org

Michelle Andre Photo

Jessica Sage Marketing and Events Manager  Jessica Sage has a background in nonprofit development, higher education administration, and academic writing instruction. Her responsibilities as Marketing and Events Manager include oversight of social media and communications, coordination of global WIRe events, and digital administration. She holds an MA in critical theory and research from Pacific Northwest College of Art and a BA in philosophy and art theory from The Evergreen State College. Outside of her non-profit work, she has developed partnerships within local and slow food organizations, working directly with farmers and food cooperatives to foster farm-to-table relationships. She has contributed to several art-based publications and served as a representative for the Washington State Arts Commission. She is also a devoted proponent of women’s rights and racial justice and has volunteered with organizations such as the YWCA in the service of eliminating racism and empowering women. jessica@womeninresearch.org

ADVISORY BOARD

Fiona Blades Chief Experience Officer MESH The Experience Agency

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH Experience in 2006 to fill a gap in market research. Fiona created a new approach to capturing every experience people have with brands, from TV ads to social media to seeing brands in store, called Real-time Experience Tracking. This award-winning approach was described by Harvard Business Review as “a new tool (that) radically improves Marketing Research” and MESH uses this to help clients to take quicker and smarter decisions about their investment. Fiona now lives in Manhattan and enjoys exploring Lower East Side, her new neighbourhood, and embracing the fantastic art galleries and cultural events that New York offers. As well as being the event lead for WIRe in New York and sitting on the WIRe advisory board, Fiona is a Fellow of the Market Research Society in the UK, a member of the Marketing Society and runs the Ginny Valentine Badge of Courage Awards. MESH is a certified Woman-Owned Business and was delighted to be awarded Woman-Owned Business of the Year in March 2017 by Delta Air Lines, one of its valued and long-standing clients.

Laura Chaibi Head of Digital Research MBC

Laura relocated to Dubai, UAE, to head up digital research for MBC, the largest broadcaster based in the Middle East. She has nearly 20 years digital media acumen, 12 years in International business and 7 covering MENA: Middle East North Africa Region. She specializes in digital media measurement and research focusing on consumer and commercial understanding of digital media across TV, web, mobile devices, and most emerging platforms. After various marketing roles, she moved to dedicate fully to digital research in 2004, helping her companies, including the BBC, Orange and Yahoo as well as the industry, improve media and digital measurement. She has experience leading and building an international award winning research team within a digital company and understands the challenges research teams face between classical research, data and digital. She joined Yahoo! as a researcher and left as a businesswoman managing the pressures of running a global business function at a P&L level for a publically traded company. She has dedicated her career to understanding and studying changing behaviours due to technology and filed her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.’ In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media.  Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO, she was noted her vision in media as well as contributions to the industry working with the IAB, EIAA, MRG, MRS, IPA and ICOM to name a few. Originally, from Vancouver, Canada, she knows the struggles of juggling life’s challenges; she became a young widowed mother at aged 38.

Joanna Derry, Head of Consumer Insights & Marketplace Intelligence, Nestlé Oceania Limited

 Joanna Derry is a global brand and marketing insights strategist who loves working with similarly passionate professionals to grow and develop consumer-centric businesses.  She is passionate about understanding cultural impact within people’s behaviours and motivations and how it plays out in the marketing sphere.  She has led insights projects in more than 50 countries across the globe having lived and worked in a few as well.

Joanna doesn’t believe the consumer comes first, she believes that true consumer insight will unlock the future for your brand, if only you know where to seek it out.  

Joanna currently works for Nestle Oceania as Head of Consumer Insights & Marketplace Intelligence, where she has a leadership role across the organisation to drive consumer and shopper centricity for business growth.  She has also held roles at Procter & Gamble and a European online marketplace.

Joanna is an award-winning industry presenter who loves to champion consumer-centricity in various forums when she is not travelling in her spare time immersing herself in the many cultures of the world.  She believes in never doing the same thing twice and is in a constant internal battle between her analytical brain and her creative brain.  She loves nothing more than a good laugh and believes that although we should take our work seriously, we should never take ourselves too seriously!

Christina-Jenkins Christina Jenkins Director, Global Business Marketing, North America Twitter

Christina Jenkins leads Twitter’s North America Business Marketing team and is responsible for overall marketing and go-to-market content strategy, thought leadership and vertical marketing for key business audiences, brands and agencies. Previously Christina led global research on LinkedIn’s Insights team with a focus on audience and thought leadership, brand, media and advertising effectiveness research. Prior to LinkedIn, Christina held marketing, business development and research roles at Millward Brown, Dynamic Logic and The Wall Street Journal working with global marketers and agencies in the US, UK, Europe and Asia. Christina has lived in New York City, London and currently resides in San Francisco with her husband and daughter.

Vanessa Oshima President and Co-Founder Heart Data, Inc.

A New Zealand native, Vanessa has worked in the field of research and innovation for over 15 years and has lived in Japan for over 20 years. Vanessa does not stand still and is always looking for ways to improve the status quo. She liked to think in the process of ‘What do I know?… So what does that mean? Now what do I do?’ She’s unafraid of exploring newer methodologies in an effort to continually improve and has a strong passion for the end to end process of research, innovation and entrepreneurial thinking. Vanessa has worked in all stages of the business spectrum, from Innovation and Product development to insights and short and long-term Strategy. Prior to her current position she was the General Manager for Nike Women’s category. Currently, she is the president and founder of Heart Data Inc, a company focused on putting the Heart and Human centric element to the research data, algorithms and work that we do. She has a strong passion for Japan, sports, women and innovation! Her current “other” passions are her “boys” (husband and 2 sons), marathon running and raising awareness for breast cancer.

BV Pradeep, VP CMI for Country & Customer Development for Americas & Europe, C4G 

BV’s current role is in the new C4G organisation of Unilever as VP CMI for Country & Customer Development for Americas & Europe; he’s also responsible for three centres of excellence in Shopping & Ecom Insight, Market insight and Advanced Analytics. BV is a member of the Global CMI leadership team and, in his external professional circles, he was elected as the Vice President of the Global Market Research industry association , ESOMAR for term 2017-18.

BV joined Unilever in June 1993 , at Brooke Bond Lipton India ltd, leading market research & media. In Nov 1997, he was promoted as Head of Market research for Hindustan Lever ltd ( HPC & Foods)

In 2003, he was promoted as Vice President – CMI for Asia and later assigned to lead the BD CMI team for Home & Oral care categories.  A year later, BV was appointed as Global VP CMI for HPC categories, based in London. From 2009-2015, BV was in Singapore as Vice President CMI for Global Markets, business partnering the COO of Unilever.  In 2017, in the C4G new organisation, he was given leadership role to establish a new wing of CMI to support for Country & Customer development teams. 

BV is married with two children and his wife also works for Unilever in the area of Professional marketing for Global Oral care. Their son is a computer science engineer in California and their daughter is studying management at Boston University. They have two lovely dogs who are the best creatures to de-stress with every day….you really do not need a spa !!  BV enjoys family holidays at home or overseas!

Pratiti Raychoudhury, Head of Research, Facebook

Pratiti Raychoudhury started at Facebook in October 2010 as a researcher working on Facebook Platform. Previously, she was the Director of Customer Insights at Yahoo, leading brand and campaign insights globally as well as market and user experience research for Yahoo! Open Strategy. She was the first market researcher at PayPal and eventually led the consumer research team.

Erica van Lieven, Founder and Managing Director, Direction First Sydney

Erica van Lieven Founder and Managing Director Direction First Pty Ltd

“Fusion research delivering profit to businesses that want to move faster”

Erica has been a leader and innovator in the Australian market research industry for 17 years. After working client side in Food and Beverage marketing and innovation, she opened her own agency in 1997. Since then, Direction First has built a team of Insight professionals who help clients achieve business success from their research investment. Direction First pioneered visual on line research in Australia and remains at the forefront of industry innovation, working now with Insites Consulting in Australia to offer Consumer Consulting Boards and Structural Collaboration. Erica is a regular invited speaker & presenter in Australian and overseas on Research and Innovation, she is an award winning presenter who enjoys inspiring the future of research.

Advisory Board Emeritus

EVENT LEADS

Alisa Hamilton – Atlanta

Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers. In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills. Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events. Email – Alisa@harvest-insights.com Phone – 404-513-7250

AmeliaCarryAmelia Carry – Austin

Amelia is the Research and Data Product Marketing Manager at Spiceworks. She is a market-researcher-turned-marketer. She helps bring fresh research solutions to market and gets the word out on all the awesome work the Spiceworks research team produces. Armed with over a decade’s worth of research experience (and a special knack for PowerPoint), Amelia is on a mission to spice up humdrum market research for tech brands everywhere. In her former life she was a journalist, ultimately putting her investigative skills to use in market research. After spending her early career managing complex research projects for tech companies, Amelia’s right brain needed to flex, so she shifted her focus to marketing (and has loved every second of it!). By day she can be found roaming the hallways of Spiceworks, and by night she is perfecting her chili recipe, reading (but never finishing) multiple books at a time, annoying her husband with her expansive collection of bluegrass albums, and being mama to one little boy and one chubby dog. Email – ameliac@spiceworks.com Phone – 737-704-2108

Jackie Rousseau-Anderson – Boston

As Chief Client Officer, Jackie spear-heads Simmons’ client first strategy. Leveraging over 15 years of experience in the market research and client service space, Jackie brings together both the syndicated and custom sales teams as well as the client engagement team to foster integrated and comprehensive client relationships. Prior to joining Simmons, Jackie was the Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates where she focused on finding ways to highlight and integrate the value of social media and text analytics for clients. There she helped companies maximize the value of social media in their relationships with their customers from both the marketing and service sides. Her work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Before joining J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an award-winning expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal, online sources such as Mashable and ReadWriteWeb and contributed to the books, Marketing to Millennials and Groundswell. Prior to her work as an analyst, Jackie led Forrester’s global consumer research group, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College.

Email: janderson@simmonsresearch.com

Stacy Neier Beran- Chicago

Dr. Neier began teaching in the Department of Marketing for Quinlan School of Business in 2008. Her professional background includes roles in marketing research and consumer insights for Gap Inc. and Euromonitor International. Accordingly, her classes focus on Marketing Research as an essential tool to drive effective marketing strategies. She also teaches Fundamentals of Marketing, Consumer Behavior, Research Practicum, Retailing Management, and Microenterprise Consulting. Each course offers aims to offer opportunities to engage in Chicagoland business community. 

Email: sneier@luc.edu  ​

Thania Farrar – Cincinnati

As VP, Client Services Manager at Burke, Inc., Thania Farrar leads a team of talented account executives as they help client partners gain a research-fueled perspective that moves their business forward. She is driven by her passion and curiosity for understanding why people do what they do, and for building insight through a combination of emerging research solutions and traditional approaches to help companies achieve greater success. Thania specializes in the design and implementation of research programs focused on customers, consumers, shoppers and multicultural populations across a wide range of industries. Hallmarks of Thania’s consultative approach include her ability to translate complex business issues into actionable research learning plans. Her research expertise and her focus on the communication of insights that inspire action earned her the trust of her client partners. In addition, Thania has developed viewpoints on storytelling, measuring emotions and non-conscious measurement, which have earned her speaking roles at industry events such as the Omnishopper, ESOMARLive, the Insights and Innovation Exchange and The Market Research Event. Thania joined Burke in 1999, most recently serving as Director of Research Innovation and as an Account Executive prior to that. She earned her MBA from University of Cincinnati and her bachelor’s degree from Universidad Internacional de las Américas in San José, Costa Rica. Email – Thania.Farrar@burke.com

Jen Drolet – Denver

Jen Drolet heads up the day-to-day operations as Managing Partner at iModerate. Jen was part of the founding team, and helped to develop the methodology and approach that serve as the backbone of the company’s online research solutions. Her years of experience in all facets of client service, support and management have helped her successfully lead the way for iModerate. In addition to her day-to-day responsibilities, Jen is integral in the development of new products and services, and plays a major role in ensuring iModerate’s continued growth and development. Previously Jen worked for Thomson Financial in London where she focused on the development of international investment banking relationships in Europe. Early in her career, she also spent two years directing corporate research projects for Penn, Schoen & Berland. She received her bachelor’s degree from Colby College in International Studies and also holds a master’s degree from the University of Denver in Global Trade & Finance. Email – jen@jmdsquared.com Phone – 303.928.8407

Danielle Todd – London

Danielle Todd is a Senior Research Manager with Relish Research. Following an MA(Hons) in Geography, and MSc(Res) in Social Research from the University of Edinburgh, Danielle has spent the last five years in the world of research following her curiosity in pursuit of understanding the human condition, as well as how brands can help make the world a better place. She was ESOMAR Young Researcher of the Year runner-up in 2013, WARC Rising Star 2014, and regularly blogs for ESOMAR, MRS and Relish Research. Her personal interests range from geopolitics (how the world came to be how it is), feminism (how the world can be a better place) and post-apocalyptic literature (how the world could be if we mess it all up).

Rebecca Brooks – Los Angeles

Rebecca is the Co-Founder and CMO of Alter Agents, a full service market research consultancy redefining research in the age of the promiscuous shopper.  In her 22-year career, Rebecca has developed a keen ability to glean insights from research to help clients make smart and successful decisions.  She’s worked on nearly every type of research project, but specializes in communities, segmentation, and brand strategy.  Rebecca is also an industry thought leader having spoken at MRA ISC, IIeX, and ESOMAR as well as publishing numerous articles and eBooks.

Email – rebecca@alteragents.com

Amy Harrod—Manchester

Amy is a research manager at Mustard. Amy joined Mustard in 2014 after returning from a three-year spell in Australia where she provided support to a Sydney based agency and first developed her passion for market research. Prior to that Amy ran her own UK based clothing retail business. Amy now uses her retail experience to add real-world commerciality to her clients. Amy is passionate about bringing insights to life and leads Mustards in-house film production. Amy was the brains behind Pickles – Mustard’s qualitative app, designed to deliver real-time insights to clients. When out of office, Amy enjoys the odd spin class and taking advantage of the vibrant music, food and theatre scene in Manchester.

Email: amy.harrod@mustard-research.com

Amelia Phillips—Manchester

Amelia is a Research Executive at Mustard, a full-service market research agency, where she works across a variety of sectors using a range of methodologies. Amelia first developed an interest in research during her BSocSc Politics and International Relations degree at the University of Manchester, and completed a two-month quantitative research based Q-Step Internship with The Together Trust before her final year of study. After graduating in 2017 Amelia joined Mustard, where she has been able to marry her love of data and research with her interest in branding and consumerism. Out of hours, Amelia loves to eat and travel, preferably at the same time. Email: amelia.phillips@mustard-research.com

Maria Barrera – Mexico City

Maria is Founder and CEO of Oceanwise, a consulting firm that helps clients to generate business strategies, both innovative and profitable, through qualitative and quantitative market research. She is the leader of the commercial and innovation teams, working closely with them in order to integrate research insights into the formulation of customized client solutions. She has a B.A. degree in Psychology, both an Arts & Marketing and a Neuroscience & Behavior diploma, and is currently pursuing an MBA at the Berlin School of Creative Leadership and Industries. With more than 10 years of experience in consumer insights and neuromarketing, she has focused her career on customer behavior and the use of neuropsychological tools to measure emotional and unconscious responses. She has published papers on topics such as market research trends, cultural audiences’ segmentation, and the use of eye tracking to measure behavior, as well as presented as a speaker at conferences such as ESOMAR Global Qualitative, and workshops in different universities and technical schools in Mexico City.

Email: maria@ocean-wise.com

 Fiona Blades – New York

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH Experience in 2006 to fill a gap in market research. Fiona created a new approach to capturing every experience people have with brands, from TV ads to social media to seeing brands in store, called Real-time Experience Tracking. This award-winning approach was described by Harvard Business Review as “a new tool (that) radically improves Marketing Research” and MESH uses this to help clients to take quicker and smarter decisions about their investment.

Fiona now lives in Manhattan and enjoys exploring Lower East Side, her new neighbourhood, and embracing the fantastic art galleries and cultural events that New York offers.

As well as being the event lead for WIRe in New York and sitting on the WIRe advisory board, Fiona is a Fellow of the Market Research Society in the UK, a member of the Marketing Society and runs the Ginny Valentine Badge of Courage Awards. MESH is a certified Woman-Owned Business and was delighted to be awarded Woman-Owned Business of the Year in March 2017 by Delta Air Lines, one of its valued and long-standing clients.

Email – fionablades@meshexperience.com

Phone – +1 917 975 6861

@FionaMESH

Nikki Lavoie – Paris

Nikki Lavoie, Director of the up-and-coming consultancy MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants. Email – Nikki@mindsparklab.com Phone – +33 (6) 42 49 07 76

 kz-maven-pictureKirsten Zapiec – Philadelphia

With nearly 30 years in Brand and Communication Research, Kirsten is both a pioneer and thought leader in the industry. Her mission is to leverage current, relevant research techniques to uncover the insight a brand needs for growth in today’s frenetic market environment. Kirsten’s career has spanned both the client and agency side of the Market Research world; working with many brands, across many industries. She pent 5 years at Intel during the Internet bubble where she traveled the world as the lead of the global advertising research program. While at Intel, Kirsten also provided the insight necessary to develop Intel’s global brand strategy and had the pleasure of working on 7 Super Bowl Ads – one of which her research had yanked just hours before the Super Bowl She joined TNS in 2002, followed her passion for advertising and built a creative development practice in North America. She pioneered the development of techniques to explore emotive responses to advertising, changing the debate in creative testing. This work led to an Ogilvy award. At TNS she also focused on the role the digital world plays in brand and communications. She led the go-to-market strategy and launch of the first panel based digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on their brands. During her last years at TNS, Kirsten led the North American Brand and Communications practice, leading the launch of cutting edge research frameworks and techniques. Most notably, the renovated Conversion Model, a breakthrough in brand equity measurement. Most recently Kirsten was a Senior Brand and Communications thought leader at GfK where she focused on the relationships between people and brands. Kirsten is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, CASRO, MRIA, IIeX and TTRA. Email – kirsten@bbbmavens.com

Brin MooreLeigh-Brindeland (Brin) Moore – San Francisco

Brin is a Partner at Trusted Talent, a firm specializing in helping Market Research firms find the right talent for the right jobs. An industry leading executive, Brin has over 20 years of diversified expertise in building, leading and mentoring world-class sales, business development, product and marketing organizations in the Market Research Industry. Brin started in quantitative & qualitative research at companies such as IRI and Greenfield Online and has experience in both custom and syndicated research. With a move to the San Francisco Bay Area in the early days of online, was a member of the founding management team at Greenfield Online, Brin has stayed at the forefront of emerging technologies for market research and consumer insights and has had experience with online sample, mobile research, video and data visualization, among other

Brin has been responsible for building new products, growing international markets, full P/L management, brand marketing, and ROI. Demonstrated leadership in partnering with senior teams, transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability, and shareholder value. The key to her success has been building and mentoring the right team(s) for the business.

Email – brin@trustedtalentmr.com Phone – 415.717.1357

January Khoshnood – Seattle

January is an Account Executive at Global Market Insite (GMI), Inc., a Lightspeed Research Company where she focuses on maintaining and strengthening strategic client relationships both through research firms and the end client channel. January started in Market Research in 2004 at GMI where she has spent the better part of the last 10 years but she at managed 3 large commercial campaign trackers at Hall &Partners. January has been integral to GMI’s Entertainment business since day one, and was key in GMI’s implementation of the Entertainment Service bureau and project management and study execution. A true believer in you get back what you give, January believes in leading by example and mentoring those new to the business and their professional careers. A born leader, January has a passion for learning, trying new things and challenging herself and instilling and developing those same traits in others. January believes with passion, perseverance, and help along the way anything is possible. Email – jkhoshnood@gmi-mr.com Phone – 206.835.4531

Colleen Kennedy – Seattle

Colleen is the Senior Marketing Manager at GreenBook, the leading media organization serving the insights sphere. She is responsible for GreenBook’s marketing strategies and works to bring resources, training, and community to the marketers of the MR industry. Colleen began her career in non-profit and strives to bring the relationship and community-building aspects of this industry to all of her endeavors. When offline, you can find her in the yoga studio, supporting local social justice initiatives, and planning as many travel adventures as can fit in one calendar.
 

Jo Brockhurst – Sydney / Melbourne

Jo has over a decade of experience in the research industry – starting from grass root level in a call centre for a UK Research Company, she quickly advanced into Insight & Marketing team. Following the buy-out of the company, she then took up a client servicing opportunity to sit across Chime’s Insight & Engagement Division (CIE) covering all facets of research across multiple different entities. In early 2012 Jo took the opportunity to assist founder, Mark Squires, in starting up his new digital venture, Watermelon Research, which became the Customer Experience Consultancy arm of CIE. After outstanding growth throughout the first year, her extensive experience with international research and a keen passion for technology, innovation & growth, Jo was on the lookout for her next challenge. 2013 saw Jo moving to the other side of the world, opening CIE’s first overseas office in Sydney, Australia; expanding two of the divisions leading brands (Facts International & Watermelon Research) into a new region. Once a core team and client base was established in Australia, Jo looked to expand her knowledge into new realms and spent 6 months in the world of UX (User Experience) which naturally complemented her recent years spent in Customer Experience. Late 2016 Jo joined leading Global Agency – Nielsen to play an active role in the build of their customer experience programs, and eCommerce offerings. Jo now heads up Financial Service & Insurance client servicing for Nielsen – across all of their services. Jo Holds a Diploma & BSc Hons Degree in Sports Science w/ Tourism & Leisure. For her achievements Jo has won a number of awards over the past few years, Outstanding Excellence Award by Chime in 2013, Young Researcher of the Year Finalist by RICA in 2014, Bronze award winner of Woman of the Year APAC 2015 by Stevie Awards and nominee of Telstra Young business Women’s Awards 2015. E-mail – jo.brockhurst@nielsen.com Phone – +61 (0) 427 868 024

Barb Paszyn – Toronto

As a Mixed Methods Researcher, Barb exercises both sides of her brain by working in the fields of quantitative and qualitative research. Her favorite projects involve both methods because they result in the best insights – the “what” and “why.” Her journey in marketing research started at Georgian College, where she received her post-graduate Research Analyst certificate with honours. She is currently a Research Management Associate at Sklar Wilton & Associates. At SW&A, Barb manages projects, moderates online communities and in-depth-interviews, analyzes complex data and presents actionable insights. She has worked with many different CPG clients from cannabis to condoms. There’s never a dull moment! She is also involved in finding and developing new and innovative tools. Besides writing strategic reports at SW&A, she publishes blogs about marketing and research. When not on land working in the world of research, Barb can be found scuba diving with dolphins and sharks. Her other passions – no pun intended – include Muay Thai kickboxing and the piano.

Email – barb.paszyn@gmail.com