LEADERSHIP

Kristin Luck Founder, Women In Research Growth Strategist/Advisor, ScaleHouse 

Kristin serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.

Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter. kristin@luckcollective.com

Michelle Andre Managing Director Michelle Andre has held executive and management level positions in a variety of industries, from corporate to agency to nonprofit. As Managing Director of WIRe, Michelle is responsible for organizational development and oversight, fundraising, marketing, and assisting with strategic long-term planning. She holds an MS in integrated marketing communications from Golden Gate University and BAs in communications and in studio art from Santa Clara University. She also has an advanced certification in graphic design from U.C. Berkeley and is DMA certified in a variety of fields. Michelle is a recent recipient of the International Stevie Award for Women in Business and is a past recipient of the Women in Business and the Professions World Award and the Best in Biz Marketing Executive Award, and serves as a Judge for the annual Reggie Awards. A devoted proponent of the arts, Andre volunteers with a variety of community cultural activities and organizations. michelle@womeninresearch.org

Jessica Sage Marketing and Events Director  Jessica oversees communications and programing designed with the 8,000+ members of the organization’s growing community in mind. She received her Masters in Critical Theory from Pacific Northwest College of Art where she served as a thesis advisor for graduate-level and bachelors-level students and her BA from Evergreen State College in Olympia, Washington. A lifelong proponent of slow and local food, she’s the co-founder of Person Street Market—a community farmer’s market hosted in Downtown Raleigh—and has worked with organizations such as the YWCA in the service of eliminating racism and empowering women. In her spare time she’s a freelance content and writing coach, a novice garment maker, and an overly-indulgent dog owner. jessica@womeninresearch.org

ADVISORY BOARD

Dyna Boen

Former CCO at Survata

Dyna is an entrepreneur, strategist, and hands-on team leader with more than 15 years of experience working across the market research industry. Most recently she was the CCO at Survata were she executed a customer delight strategy following her role as President of Market Research. In 2017, she was listed as one of the top influencers in her niche (mobile market research). She was the co-founder of UBMobile (sold to Critical Mix in 2018), co-founder of the data quality company TrueSample (merged with Imperium in 2017), on the leadership team at MarketTools-Zoomerang (sold to Survey Monkey in 2012), and co-founder of the WIRexec Leadership Summit (started in 2016). Throughout her career, Dyna has focused on productization and monetization of new technologies and methods for consumer insights. More than anything, Dyna believes in building kick-ass teams and is also a mentor of young women.

Laura Chaibi

Head of Digital Research, MBC

Laura relocated to Dubai, UAE, to head up digital research for MBC, the largest broadcaster based in the Middle East. She has nearly 20 years digital media acumen, 12 years in International business and 7 covering MENA: Middle East North Africa Region. She specializes in digital media measurement and research focusing on consumer and commercial understanding of digital media across TV, web, mobile devices, and most emerging platforms. After various marketing roles, she moved to dedicate fully to digital research in 2004, helping her companies, including the BBC, Orange and Yahoo as well as the industry, improve media and digital measurement. She has experience leading and building an international award winning research team within a digital company and understands the challenges research teams face between classical research, data and digital. She joined Yahoo! as a researcher and left as a businesswoman managing the pressures of running a global business function at a P&L level for a publically traded company. She has dedicated her career to understanding and studying changing behaviours due to technology and filed her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.’ In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media.  Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO, she was noted her vision in media as well as contributions to the industry working with the IAB, EIAA, MRG, MRS, IPA and ICOM to name a few. Originally, from Vancouver, Canada, she knows the struggles of juggling life’s challenges; she became a young widowed mother at aged 38.

Lynnette Cooke

Global CEO, Health Division at Kantar

Lynnette leads the global Health Division for Kantar, guiding the organization through organic and acquisition-related growth. Drawing on her consumer background and product management experience at Newell Rubbermaid, Lynnette brings fresh and innovative perspectives to the development of health specific offers and services. Lynnette is chair of Kantar’s Corporate Responsibility program, Extraordinary People, which includes a global partnership with Special Olympics. She is the executive sponsor to research that Kantar conducts for UN Women, to understand global attitudes and fulfill the sustainable development goal for Planet 50-50 by 2030. She serves on the Insights Association Board of Directors, is an assistant professor at Michigan State University and is also on their advisory board for their Master of Science in Marketing Research. Lynnette has been recognized as an industry leader being named one of the 100 Most Inspiring People in the life science industry by PharmaVOICE magazine and as a recipient of PMRG’s R.R. Fordyce Award.

JD Deitch

Chief Revenue Officer, P2Sample

JD Deitch, based in Paris, Franceis a 20-year veteran of the market research industry. He began his career client-side in financial services, then went on to hold senior global positions at The NPD Group and Ipsos. Prior to P2Sample, he held executive positions at AYTM and Bakamo.Social. JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania.

Babita Earle

Head of Strategic Partnerships at Zappi

Babita is Head of Strategic Partnerships at Zappi. At Zappi, Babita is responsible for looking after Zappi’s most important customers, collaborating on product design, digitisation strategies and change management, with a goal to elevate the role of Insights professionals within organisations. Babita has more than 20 years industry experience, anchored mostly in tech, commercial and digital roles. Babita is also a member of the Main UK MRS Board.

Marion Elliott

Sales Director, Market Cube

Marion Elliott has worked in the market research industry for 8 years. While her experience in the field began in software and technology, she now works in Sample, Operations and Technology at Market Cube where she aids in the delivery of the company’s mission to provide practical innovation to the biggest names in the market research arena. An avid follower of the latest trends and innovations, Marion is enthusiastic about market research technology and insights. Since 2018, she has served as the lead on WIRe’s “WIRe in Color” initiative, which seeks to strengthen the connections among—and raise the visibility of—women of color in market research.

Begoña Fafian

Head of Knowledge and Insights at Coca-Cola WEBU

Begoña Fafian started her career 25 years ago in marketing, enjoying her time in SC Johnson Wax, Colgate and Coca-Cola Branding Departments and, in 2004, she transferred into Insights and Research in Coca-Cola. She is a strong believer in the added value of information and that insights need to be brought to live and influence business decisions. Since 2015 Begoña, a Spanish native based in London, has been in charge of being the actionable voice of the consumer for the 12 countries that configure Western Europe.

Alisa Hamilton

Founder, Harvest Insights

Alisa Hamilton has been in the marketing research industry for over 15 years and founded Harvest Insights in 2014. Her career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community and serves as a mentor to multiple young researchers. Alisa also leads the Atlanta chapter of the Women in Research (WIRe) group.

BV Pradeep

VP CMI for Country & Customer Development for Americas & Europe, C4G 

BV’s current role is in the new C4G organisation of Unilever as VP CMI for Country & Customer Development for Americas & Europe; he’s also responsible for three centres of excellence in Shopping & Ecom Insight, Market insight and Advanced Analytics. BV is a member of the Global CMI leadership team and, in his external professional circles, he was elected as the Vice President of the Global Market Research industry association, ESOMAR for term 2017-18.

BV joined Unilever in June 1993, at Brooke Bond Lipton India Ltd, leading market research & media. In Nov 1997, he was promoted as Head of Market research for Hindustan Lever Ltd ( HPC & Foods)

In 2003, he was promoted as Vice President – CMI for Asia and later assigned to lead the BD CMI team for Home & Oral care categories.  A year later, BV was appointed as Global VP CMI for HPC categories, based in London. From 2009-2015, BV was in Singapore as Vice President CMI for Global Markets, business partnering the COO of Unilever.  In 2017, in the C4G new organisation, he was given leadership role to establish a new wing of CMI to support for Country & Customer development teams. 

BV is married with two children and his wife also works for Unilever in the area of Professional marketing for Global Oral care. Their son is a computer science engineer in California and their daughter is studying management at Boston University. They have two lovely dogs who are the best creatures to de-stress with every day….you really do not need a spa !!  BV enjoys family holidays at home or overseas!

Erica van Lieven

Founder and Managing Director, InSites Consulting

“We empower people to shape the future of brands”

Erica has been a leader and innovator in the Australian market research industry for over 20 years. After working client-side in FMCG marketing and innovation, she opened her own agency, Direction First, in 1997. Erica’s expertise, training and commercial acumen underpinned the agency’s agility, future-focus and collaborative approach.

Direction First joined forces with InSites Consulting in 2017, representing the first office in the Asia-Pacific region for the Belgian-founded company. Today, the team in Sydney leverage the global experience and innovation-focus of 600+ people across 17 offices (including Hong Kong, Johannesburg, Paris, London and New York).

A regular contributor to industry conferences, Erica is passionate about the continuing evolution of market research services. She is not only passionate about uncovering meaningful insights, but also activating insights; ensuring they live and breathe in an organisation.

Advisory Board Emeritus

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