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Jo has over a decade of experience in the research industry – starting from grassroots level in a call centre for a UK Research Company, she quickly advanced into Insight & Marketing team. Following the buy-out of the company, she then took up a client servicing opportunity to sit across Chime’s Insight & Engagement Division (CIE) covering all facets of research across multiple different entities. In early 2012 Jo took the opportunity to assist founder, Mark Squires, in starting up his new digital venture, Watermelon Research, which became the Customer Experience Consultancy arm of CIE. After outstanding growth throughout the first year, her extensive experience with international research and a keen passion for technology, innovation & growth, Jo was on the lookout for her next challenge. 2013 saw Jo moving to the other side of the world, opening CIE’s first overseas office in Sydney, Australia; expanding two of the divisions leading brands (Facts International & Watermelon Research) into a new region. Once a core team and client base was established in Australia, Jo looked to expand her knowledge into new realms and spent 6 months in the world of UX (User Experience) which naturally complemented her recent years spent in Customer Experience. Late 2016 Jo joined leading Global Agency – Nielsen to play an active role in the build of their customer experience programs, and eCommerce offerings. Jo now heads up Financial Service & Insurance client servicing for Nielsen – across all of their services. Jo Holds a Diploma & BSc Hons Degree in Sports Science w/ Tourism & Leisure. For her achievements Jo has won a number of awards over the past few years, Outstanding Excellence Award by Chime in 2013, Young Researcher of the Year Finalist by RICA in 2014, Bronze award winner of Woman of the Year APAC 2015 by Stevie Awards and nominee of Telstra Young business Women’s Awards 2015.