Toronto

Featured Event:

Foundations for the Future: Exploring the 5 Career Stages

Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research.

Thank you to our sponsors!
Past events in
Toronto
Oct
23
2024

Foundations for the Future: Exploring the 5 Career Stages

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Oct
26
2023

Unleash Your MRX Barbie

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Jun
14
2023

The Future is (Her)e: Women in Research

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Nov
23
2022

Transformative Connections

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Jun
29
2022

WIRe Toronto: Back in Person!

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Jun
23
2021

Growth through Resilience

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Dec
15
2020

Reflect, Connect and Get Centered: Canada-Wide Virtual Networking Event

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Sep
30
2020

Reconnect and Refocus

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Local Event Leadership

upcoming special event sponsorship opportunities

As a Mixed Methods Researcher, Barb exercises both sides of her brain by working in the fields of quantitative and qualitative research. Her favorite projects involve both methods because they result in the best insights – the “what” and “why.” Her journey in marketing research started at Georgian College, where she received her post-graduate Research Analyst certificate with honours. Barb is currently a seasoned marketing research professional that manages projects, moderates online communities and in-depth-interviews, analyzes complex data and presents actionable insights. She has worked with many different CPG clients from cannabis to condoms. There’s never a dull moment! She has also developed new and innovative tools, and written MRX blogs. When not on land working in the world of research, Barb can be found scuba diving with dolphins and sharks. Her other passions – no pun intended – include boxing, floral artistry and the piano.

As a Mixed Methods Researcher, Barb exercises both sides of her brain by working in the fields of quantitative and qualitative research. Her favorite projects involve both methods because they result in the best insights – the “what” and “why.” Her journey in marketing research started at Georgian College, where she received her post-graduate Research Analyst certificate with honours. Barb is currently a seasoned marketing research professional that manages projects, moderates online communities and in-depth-interviews, analyzes complex data and presents actionable insights. She has worked with many different CPG clients from cannabis to condoms. There’s never a dull moment! She has also developed new and innovative tools, and written MRX blogs. When not on land working in the world of research, Barb can be found scuba diving with dolphins and sharks. Her other passions – no pun intended – include boxing, floral artistry and the piano.

Barb Paszyn

Mixed Methods Researcher

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