Chicago

Paula Tripp, Consumer Insights Consultant for the House of JOY and Founder and CEO of The Insights Partnership, is a highly regarded industry veteran, known for her expertise in transforming data into meaningful consumer and marketing insights.  Paula’s career includes pivotal roles at Fortune 500 Brands including SVP Consumer Insights for BET Media Group (a Paramount Global Network), Head of Foundational and Menu Insights at McDonald’s and roles of increasing responsibility at Unilever, General Mills, and Information Resources Incorporated (IRI). She holds an Economics degree from the University of Illinois at Urbana-Champaign and a Master of Science in marketing research from the University of Wisconsin - Madison. Paula is also a founding board member of the 40+ Double Dutch Club, a 501c3 organization developed to empower women over 40 in mental and physical health by inspiring Friendship, Fitness, Fun and Fellowship.

Paula Tripp, Consumer Insights Consultant for the House of JOY and Founder and CEO of The Insights Partnership, is a highly regarded industry veteran, known for her expertise in transforming data into meaningful consumer and marketing insights.  Paula’s career includes pivotal roles at Fortune 500 Brands including SVP Consumer Insights for BET Media Group (a Paramount Global Network), Head of Foundational and Menu Insights at McDonald’s and roles of increasing responsibility at Unilever, General Mills, and Information Resources Incorporated (IRI). She holds an Economics degree from the University of Illinois at Urbana-Champaign and a Master of Science in marketing research from the University of Wisconsin - Madison. Paula is also a founding board member of the 40+ Double Dutch Club, a 501c3 organization developed to empower women over 40 in mental and physical health by inspiring Friendship, Fitness, Fun and Fellowship.