Singapore

Anita is a senior consumer research & analytics leader who is passionate about unlocking insights that enable data driven decisions to drive better business outcomes. Her career has been fueled by decoding how buyers think, react and behave in response to brand stories – partnering with leading B2B and B2C brands to optimize their marketing investments and unlock growth by leveraging the power of data & insights. Currently at LinkedIn, she leads her team in delivering valuable insights from LinkedIn’s unique first party data and third-party research resources to empower businesses to reach, engage, and convert their professional audience at scale across APAC.

Anita is a senior consumer research & analytics leader who is passionate about unlocking insights that enable data driven decisions to drive better business outcomes. Her career has been fueled by decoding how buyers think, react and behave in response to brand stories – partnering with leading B2B and B2C brands to optimize their marketing investments and unlock growth by leveraging the power of data & insights. Currently at LinkedIn, she leads her team in delivering valuable insights from LinkedIn’s unique first party data and third-party research resources to empower businesses to reach, engage, and convert their professional audience at scale across APAC.