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Kate Flaherty

UX Researcher and Brand Strategist

+ Full Bio

I’m passionate about helping clients’ engage with and become part of the fabric of consumers’ lives. I am a UX Researcher and Brand Strategist with over 15 years of experience in research. My bachelor’s and master’s concentration was in Advertising Research and I have worked in agencies and consultancies in both New York City and Denver.

I have personally conducted hundreds of consumer interviews (both in-person and remote; nationally and internationally) across a variety of clients and industries. I have worked with many blue-chip and global brands- Samsung, IBM, MLB, Starwood Hotels, Verizon, Chase, Electrolux, FedEx, and Clorox included – to understand consumer experiences across all brand touchpoints and inform business decisions. I’ve been hands-on in the creation of both physical and digital products from the ground up, including determining positioning, naming, design, and even taste/formulation.

Most recently, I have moved client-side and am growing an in-house UX Research team at Healthgrades in Denver, CO. I routinely work alongside and collaborate with executive-level clients, product, marketing and creative/design team members to craft strategy and execute research studies. In my spare time I am a cheesemaker and teach classes on how to make Mozzarella and Burrata cheeses.