Georgia is COO and co-owner of Luma Research, one of the world’s leading brand and communications insights agencies. She has over 20 years’ experience specializing as a consultant in brand and communications research. She has conducted research with clients on every continent and has worked alongside dozens of the world’s top advertisers; her passion is helping her clients to optimize their ads and brand strategies to grow their brands. An accomplished speaker, Georgia has spoken at many conferences around the world in New York, London, Paris, Shanghai, Athens, Barcelona, Sydney, Mexico City, Cannes, Lisbon, Kuala Lumpur and Melbourne and has written scores of research papers for industry associations like ARF, WARC, ESOMAR and AMSRS. The focus of her research aims to understand more detail on how communication works within different markets and audiences.
Prior to Luma, Georgia has worked with large research company NOP (now GFK) in London, Ipsos in Australia, Add+Impact International, ADS. She started her career as an AMSRS Graduate Trainee. She is a member of AMSRS & ESOMAR and is a QPR (Qualified Professional Researcher). She is also the Melbourne representative for WIRe and loves to help support younger women who are entering the industry. Georgia holds a Bachelor of Commerce (Marketing) and Bachelor of Science (Psychology) from the University of Melbourne.