Edna Thiong’o is the founder and Managing director of Breakthrough Consulting Ltd (BTC Group), a full service market and social research firm that operates in 6 countries in Africa. She holds a B.ED Arts (Hons.) and an MBA in Marketing from the University of Nairobi. She is also a part time lecturer of Consumer Behaviour at the University of Nairobi, School of Business.
With over a decade of experience in the industry, she has moderated over 1000 focus groups, hundreds of interviews with top executives and overseen multiple projects in Brand development, Market & Social research, Strategic Planning and Training across Africa for leading global brands in FMCGS, Financial services and Nonprofits. She is passionate about brands and the transformation borne out of informed data driving positive impacts on corporations.
Edna is a published author of a new book that celebrates mothers titled 'Tea with Mom-Stories of Mothers' that was launched in 2020. She is a member of the Marketing, Social Research Association (MSRA) and the European Society for Market Research (ESOMAR).