Emily heads up Opinium Amsterdam, insight agency Opinium’s European Headquarters.
As a former journalist and editor, Emily specialises in engaging with diverse audience groups to help brands shape their communication strategies, evaluate market trends, and develop new products and propositions. She has spoken at and chaired panel debates at the Market Research Society and recently won the B2B Market Research Society Award for her work on the changing role of B2B communication. Emily also sits on the advisory board member for Loughborough University’s Online Civic Culture Centre for Doctoral Training which is studying the impact of social media on the spread of misinformation, disinformation and the rise of hate speech and incivility.
Because she believes sleeping is often cheating, she completed a PhD on the relationship between violence and women in American Literature, set-up a pop-up pudding bar in London, rowed at a national level and is currently writing her first book.