Sep
14
2022
Join us for a panel discussion where we discuss the impact of utilizing secondary and passively collected data in conjunction with survey data to provide richer insights as well as its halo effect on respondent engagement and data quality.
Rebecca is the Co-Founder and CMO of Alter Agents, a full-service market research consultancy redefining research in the age of the promiscuous shopper. In her 22-year career, Rebecca has developed a keen ability to glean insights from research to help clients make smart and successful decisions. She’s worked on nearly every type of research project but specializes in communities, segmentation, and brand strategy. Rebecca is also an industry thought leader having spoken at MRA ISC, IIeX, and ESOMAR as well as publishing numerous articles and eBooks.
Contact Jessica for more information about becoming an event sponsor. jessica@womeninresearch.org
Current Event Sponsors