Los Angeles

Alexia is a seasoned Qualitative Research professional & Moderator with a talent & passion for understanding the whys & emotion behind people’s attitudes, beliefs, opinions & behaviors in order to inform, inspire & help businesses innovate. Alexia leads focus groups, IDIs, UX testing & ideation sessions with all age levels of consumer segments, gauging their reactions to new & existing content, products, platforms, apps & experiences.

Prior to Maverix, Alexia was VP of Warner Bros. Discovery Global Research & Insights/FanLab group which provided qualitative services to business units across the organization to support the Development Of Content, Product, Services, Experiences, Talent, & Marketing & Distribution Strategies across all Brands & Franchises. In her role, Alexia identified key insights for brands such as HBO Max, DC Entertainment, Harry Potter, Cartoon Network, Adult Swim, TNT/TBS, & various other Warner Bros. Discovery IP. She also spearheaded generational research for over a decade that identified potential business implications & opportunities.

Alexia combines her curiosity for deeply understanding people, exploring culture & evolving business by providing insights into the “hearts, minds, & motives” of people/fans/viewers/consumers through both qualitative & quantitative research methodologies.

• Alexia is a major proponent of empowering young professionals. Over her career, she has led internship programs that received various accolades.  She also co-taught a Cal State Northridge course on Audience Analysis for five years

• In 2022, she was named “Top 50 Women Leaders in Los Angeles” by Women We Admire

• Harvard Extension Design Thinking Certification

• Burke Institute - Certificate Of Proficiency In Moderation

• Riva - Advanced Moderating Kids & Teens

Alexia is a seasoned Qualitative Research professional & Moderator with a talent & passion for understanding the whys & emotion behind people’s attitudes, beliefs, opinions & behaviors in order to inform, inspire & help businesses innovate. Alexia leads focus groups, IDIs, UX testing & ideation sessions with all age levels of consumer segments, gauging their reactions to new & existing content, products, platforms, apps & experiences.

Prior to Maverix, Alexia was VP of Warner Bros. Discovery Global Research & Insights/FanLab group which provided qualitative services to business units across the organization to support the Development Of Content, Product, Services, Experiences, Talent, & Marketing & Distribution Strategies across all Brands & Franchises. In her role, Alexia identified key insights for brands such as HBO Max, DC Entertainment, Harry Potter, Cartoon Network, Adult Swim, TNT/TBS, & various other Warner Bros. Discovery IP. She also spearheaded generational research for over a decade that identified potential business implications & opportunities.

Alexia combines her curiosity for deeply understanding people, exploring culture & evolving business by providing insights into the “hearts, minds, & motives” of people/fans/viewers/consumers through both qualitative & quantitative research methodologies.

• Alexia is a major proponent of empowering young professionals. Over her career, she has led internship programs that received various accolades.  She also co-taught a Cal State Northridge course on Audience Analysis for five years

• In 2022, she was named “Top 50 Women Leaders in Los Angeles” by Women We Admire

• Harvard Extension Design Thinking Certification

• Burke Institute - Certificate Of Proficiency In Moderation

• Riva - Advanced Moderating Kids & Teens