Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers.
In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills.
Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events. Email – Alisa@harvest-insights.com Phone – 404-513-7250
Anthony (Tony) Michelini is Director and Global Head of Brand Insights & Strategy and Head of Brand Advertising for the Global Branding and Sponsorship Team at Citi.
Tony has more than 20 years of experience in brand strategy and planning, market research and intelligence, integrated marketing communications and new product development. He has helped build and revitalize leading global brands across IT, CPG and services.
Prior to Citi, Tony worked for IBM as Director of Corporate Brand Strategy and WW Market Intelligence. In this role, he led research and strategic planning which drove IBM’s global Brand strategy and Integrated Marketing Communications.
Before IBM, Tony worked for Warner Lambert/Pfizer in consumer insights and innovation and held senior strategy and brand planning positions at Young & Rubicam and Grey Advertising.
Begoña Fafian started her career 25 years ago in marketing, enjoying her time in SC Johnson Wax, Colgate and Coca-Cola Branding Departments and, in 2004, she transferred into Insights and Research in Coca-Cola. She is a strong believer in the added value of information and that insights need to be brought to live and influence business decisions. Since 2015 Begoña, a Spanish native based in London, has been in charge of being the actionable voice of the consumer for the 12 countries that comprise Western Europe.
Christina Jenkins leads Twitter’s North America Business Marketing team and is responsible for overall marketing and go-to-market content strategy, thought leadership and vertical marketing for key business audiences, brands and agencies. Previously Christina led global research on LinkedIn’s Insights team with a focus on audience and thought leadership, brand, media and advertising effectiveness research. Prior to LinkedIn, Christina held marketing, business development and research roles at Millward Brown, Dynamic Logic and The Wall Street Journal working with global marketers and agencies in the US, UK, Europe and Asia. Christina has lived in New York City, London and currently resides in San Francisco with her husband and daughter.
Elaine is a Canadian-American Cognitive Scientist in Business. She is an executive in Corporate Marketing, most recently heading up Global Research, Intelligence and Analyst Relations at Blackboard, an enterprise technology learning company. She currently sits on Advisory Boards, consults, and provides strategic advice to world-class technology, education, and media organizations.
With over 15 years of leadership experiences working at the intersection of technology, digital media, and entertainment, Elaine brings a unique perspective that draws upon her management, and strategic research roles for both large corporations and startups in the technology/media space. Elaine is highly analytical and expert in designing, interpreting, and delivering strategic, actionable research, and marketing strategy for technology, digital media, education, mobile and gaming clients.
Elaine Co-Founded an innovative market research company, Resolve Market Research which specialized in emerging technologies, marketing strategy, and was acquired within 24 months by Bovitz Inc. a larger research company with offices in Los Angeles and NYC. While at Resolve MR, Elaine acted as Co-CEO, leading sales, marketing, and research while managing client and partner relationships.
She has strong business development acumen and partnership building. Great pulse on the technology, entertainment, education, and mobile marketplace, and how they intersect. Entrepreneur keynote speaker, advisor, and Innovator.
Elaine is a big believer in strong, impactful leadership, and mentoring Millennials and GenZers. 🙂
Emily Della Maggiora serves as Vice President Data Services for Qterics and Chief Data Strategist for Silicon Image forging new business models and media measurement opportunities in the arena of Internet of Everything (IOT). While VP Media Entertainment and Technology at comScore, Emily led the media/entertainment market expansion of Digital Analytix, providing next generation enterprise level analytics in big data environments. During her comScore tenure Emily also oversaw new business development for the West Coast and strategic partnerships within Entertainment & Gaming, focused on client proprietary data/insights services leveraging the comScore panel; responsibilities also included the introduction of the advertising effectiveness suite AdEffx and vCE to this marketplace.
As President of Treehouse Strategies, she conducted market research and developed business strategies for European and Fortune 500 businesses, including the BBC with serviced focused on next generation measurement solutions to include: iPlayer, www.bbc.com, Television, mobile and social. While with the The Nielsen Company, Emily completed her tenure as SVP, Nielsen Interactive Entertainment and delivered media measurement solutions for the interactive entertainment industry and emerging digital markets.
Emily also advises a number of tech start-ups, participates as a voting member of the Television Academy, Anita Borg Institute for Women & Technology – Award Selection Committee, serves as a program development Board Member for Digital Hollywood and in the non-profit space is on the Board of Directors and an Advisor to multiple non-profit organizations which support individuals lacking access to educational resources in the U.S. and abroad.
Eric Salama is the Chairman and CEO of Kantar, the data investment management division of WPP, the largest marketing services and communications company in the world. Previously, Salama was a Main Board Director of WPP Group, and CEO of www.wpp.com. Eric has also worked in consultancy and political roles, and was a non-executive director of The British Museum and The Horse’s Mouth Foundation. Currently, he serves as the non-executive director of the Department for International Development. He holds degrees from the University of Oxford and the University of London.
JD Deitch, based in Paris, France, is a 20-year veteran of the market research industry. He began his career client-side in financial services, then went on to hold senior global positions at The NPD Group and Ipsos. Prior to P2Sample, he held executive positions at AYTM and Bakamo.Social. JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania.
Jane Frost, CBE, has served as CEO for the Marketing Research Society (MRS) for the past four years, joining the organization after several years in government where she held leadership roles. Altogether, Frost has more than 20 years of experience delivering customer-based change to a wide range of corporations such as Unilever, BBC, Shell and others. She is Cambridge educated and, in addition to being a trustee and NED of the Lowry, she is vice chair of the Fair Trade Foundation.
Joanna Derry is a global brand and marketing insights strategist who loves working with similarly passionate professionals to grow and develop consumer-centric businesses. She is passionate about understanding cultural impact within people’s behaviours and motivations and how it plays out in the marketing sphere. She has led insights projects in more than 50 countries across the globe having lived and worked in a few as well.
Joanna doesn’t believe the consumer comes first, she believes that true consumer insight will unlock the future for your brand, if only you know where to seek it out.
Joanna currently works for Nestle Oceania as Head of Consumer Insights & Marketplace Intelligence, where she has a leadership role across the organisation to drive consumer and shopper centricity for business growth. She has also held roles at Procter & Gamble and a European online marketplace.
Joanna is an award-winning industry presenter who loves to champion consumer-centricity in various forums when she is not traveling in her spare time immersing herself in the many cultures of the world. She believes in never doing the same thing twice and is in a constant internal battle between her analytical brain and her creative brain. She loves nothing more than a good laugh and believes that although we should take our work seriously, we should never take ourselves too seriously!
Marie-Agnes is French, lives with her partner, who is Dutch, and their son in Amsterdam (Netherlands). Marie-Agnes grew up in different countries and multicultural cities. She speaks French, Dutch and English fluently. After her PhD in Economics & Finance, Marie joined the semi-conductor company, Texas Instruments, which gave her the opportunity to learn and to grow in an international, multicultural and innovative business environment. During the 13 years at Texas Instruments, Marie utilized Market Research to advance her skills in management, finance, CRM and business strategy internationally. Marie joined Time Warner Inc. and Starbucks in the Netherlands. During this time, she was responsible for the innovative projects and was part of an enthusiastic community of pioneers.
Marie joined ESOMAR and Market Research in June 2008. As CFO, together with the ESOMAR Council Members, the Director General and the ESOMAR Team, she is responsible for elevating the ESOMAR strategy for growth for the benefit of ESOMAR Members and the industry globally.
Pratiti Raychoudhury started at Facebook in October 2010 as a researcher working on Facebook Platform. Previously, she was the Director of Customer Insights at Yahoo, leading brand and campaign insights globally as well as market and user experience research for Yahoo! Open Strategy. She was the first market researcher at PayPal and eventually led the consumer research team.
A New Zealand native, Vanessa has worked in the field of research and innovation for over 15 years and has lived in Japan for over 20 years. Vanessa does not stand still and is always looking for ways to improve the status quo. She liked to think in the process of ‘What do I know?… So what does that mean? Now what do I do?’ She’s unafraid of exploring newer methodologies in an effort to continually improve and has a strong passion for the end to end process of research, innovation and entrepreneurial thinking. Vanessa has worked in all stages of the business spectrum, from Innovation and Product development to insights and short and long-term Strategy. Prior to her current position she was the General Manager for Nike Women’s category. Currently, she is the president and founder of Heart Data Inc, a company focused on putting the Heart and Human-centric element to the research data, algorithms and work that we do. She has a strong passion for Japan, sports, women and innovation! Her current “other” passions are her “boys” (husband and 2 sons), marathon running and raising awareness for breast cancer.
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