Tampa Bay

Laura Beavin-Yates holds a Ph.D. in Cognitive Psychology and has more than 15 years of experience helping brands use data to achieve key growth goals and optimize communication strategies in a way that is authentic, meaningful, and relevant. Laura has vast experience with innovative emotion-based research methodologies, and a proven track record empowering brands like Google, P&G, Danone, Mars, and Kimberly-Clark to solve complex brand, product, and messaging challenges through data-driven storytelling. As an experienced startup leader, she has also contributed to a variety of growth and optimization levers - including marketing, sales, data science, product, and customer experience.

Currently, Laura is the Chief Marketing Officer for LiquorSplit, a technology startup focused on the last-mile delivery of beer, wine, and spirits. Previously, she served as Senior Vice President of Customer Success at Immersion Neuroscience, a neuromarketing SaaS startup enabling brands to quantify the emotional impact of content and experiences via a proprietary smartwatch app. Laura also has 5 years of experience in market research, working with traditional and innovative methodologies to measure brand impact across a wide variety of verticals including education, food & beverage, beauty, media & entertainment, CPG, finance, and travel.