Trends in MR: Is Blockchain the Missing Link to Winning Back Participant Trust?

by Lisa Wilding-Brown, Chief Research Officer, Innovate MR Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly [...]

@BaillieforGood’s Personal Branding 101 | Part 3: The Medium is Your Message

Marshall McLuhan—thinker, writer, and prescient thought leader on the topic of Media theory coined the phrase “the medium is the message” in the early 60’s as a way of interrogating the distinction between content—what [...]

50/50 Day: Getting MRX to Gender Parity

April 26th was 50/50 Day: a day dedicated to bringing awareness to the issue of gender parity. There are over 32,000 50/50 Day events worldwide: companies, schools, classrooms, museums, and homes around the globe, all pledging to [...]

WIRe Announces Partnership with MMRA

      WIRe is happy to formally announce our partnership with the Mobile Market Research Association (MMRA)! The MMRA exists to unite and serve the industry in promoting the use of mobile for research, including [...]

WIRe Welcomes New Marketing & Events Manager, Jessica Sage

Welcome to our newest team member Jessica Sage, who is serving as our new marketing and events manager. Jessica has a background in nonprofit development, higher education administration, and academic writing instruction. Her responsibilities as [...]

WIRe Gender Diversity Study: Japan-Specific Findings

Women in Research (WIRe) has released Japan-specific findings from the data collected in its 2017 industry wide study “Gender and Career Advancement in the Research Industry.” The data from Japan shows a distinct departure from [...]

Top Ten MRX Diversity Champion List

We recently awarded our inaugural WIRe MRX Diversity Champion Award at TMRE (you can read more about our winner here). Picking a winner was not easy, so we decided to share with you another Top [...]

Work-Life Balance from Joan Lewis

From Joan Lewis, WIRe October 2017 Office Hours Host: In WIRe's October Office Hours, a community member posted a question about work-life balance, something that comes up very frequently in conversations about women’s careers and women [...]

KANTAR Hires Global Head Of Diversity & Inclusion

From Eric Salama, CEO of KANTAR After a very thorough recruitment process, I’m delighted to announce that Vikki Leach will be joining us on August 1st as our (first) Head of Inclusion and Diversity. Vikki [...]

WIRe MRX Diversity Champion AWARD Announcement

WIRe Launches New Market Research Diversity Champion Award Award created to recognize MR leaders who are committed to promoting diversity   29 August 2017 – Los Angeles, CA – Women in Research (WIRe), the leading [...]

The Truth Behind Online Data Quality

Written by Melanie Courtright on August 2, 2017 In the recent Q1-Q2 2017 GRIT Report, participants were asked how they prioritize methods for research projects, and an overwhelming majority chose quality as the most important factor. This [...]

WIRe NYC Spring 2017 Video Recap

On May 16, 2017, researchers in NYC gathered at LinkedIn for a special Women In Research event with guest speaker Jessica Bennett, author of the highly acclaimed book, Feminist Fight Club. WIRe members gathered for cocktails, [...]

Top Ten Female Market Research Pioneers

In continued celebration of Women in Research’s 10th Anniversary in 2017, we are rolling out another Top Ten list of women who have significantly impacted our industry. Our first list, recognizing the top female [...]

WIRe Celebrates 50/50 Day

On Wednesday, May 10th, 2017, WIRe joined thousands around the globe for an international celebration of 50/50 Day, organized by Let It Ripple! 50/50 Day is a global initiative aimed to start a conversation about [...]

Top Ten Female MR Entrepreneurs

WIRe is celebrating our ten year anniversary in 2017, and everything is coming up tens. Throughout the course of the year, we will be sharing our “top ten” lists related to our community and cohorts. [...]