Get ready for 2022 with the WIRe Los Angeles chapter! We'll meet online for a brief conversation with Snap Inc’s Global Head of Ad Research & Insights Heather O’Shea and Alter Agents Chief Strategy Officer Devora Rogers who will share their experiences with resilience through the pandemic and their thoughts on how to prepare for what’s next.
Stick around for a Q&A where you can pose your questions regarding Insights and adaptability, followed by a meet & greet networking session. Be sure to invite friends and colleagues to attend as well. A big thank you to Alter Agents for sponsoring this event and for your continued support of Women in Research — we couldn't do it without you!
As Chief Strategy Officer at Alter Agents, Devora brings extensive shopper marketing, digital tech, and analytics experience to her work. Devora was instrumental in pioneering a new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents, Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of the shopper marketing and retail book, “Fire in the Zoo” and her Tedx on the Future of Shopping and Retail has been viewed over 300,000 times.
Heather O’Shea is a passionate digital ad insights leader with over 14 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently head of global ad research & insights at Snap. In her role, she produces thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence. During her career, she has conducted market and media research for a wide variety of advertisers, including Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. Heather is a member board of directors for the Advertising Research Foundation's Women in Analytics group. She received her M.B.A. in marketing from Baruch College at the City University of New York.