Join the WIRe Los Angeles community as we explore original research that dives into how members of this generation are using technology and social media platforms, how they are managing and making decisions surrounding their finances, and some of their most pressing mental health concerns. By taking a holistic look at the latest data, our speakers will help to build a 360-degree view of this complex generation, helping marketers, researchers and brands to gain a deeper understanding of their motivations, behaviors and unique needs. Stick around for networking, Q+A, and more!
A BIG thank you to Alter Agents and Veridata Insights for supporting this event — we couldn't do it without you!
Aarti is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads the Global Ad Research & Insights team at Snap Inc. In her role, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences. Aarti’s career has taken her across the globe. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada, where she launched Canada-specific solutions to measure media performance. She moved to Canada from Singapore where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and other global clients.
As Managing Director of Primary Research at Omnicom Media Group, Pam oversees primary and custom research for clients, new business, and Agency thought leadership. She leads her team’s studies from design through analysis, translating findings into compelling stories with insights from which she derives actionable media and marketing recommendations for clients. With a background in Social Science (and a former career as a college professor), Pam designs consumer and B2B research around generational, gender, and ethnic marketing, focusing on shifts in consumer mindsets and behaviors surrounding issues in the media and marketing landscapes across a variety of ad formats, platforms, devices, categories, and brands. Many of these studies have received notable press coverage, and Pam routinely speaks at industry conferences and events about consumer, societal, and media trends. Prior to her work in media agencies, Pam was a college professor of Communication. She earned a Ph.D. in Communication Theory and Research from the University of Buffalo.
Heather O’Shea is a passionate digital ad insights leader with over 14 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. During her career, she has conducted market and media research for a wide variety of advertisers, including Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. Heather is a member board of directors for the Advertising Research Foundation's Women in Analytics group. She received her M.B.A. in marketing from Baruch College at the City University of New York.
As Chief Strategy Officer at Alter Agents, Devora brings extensive shopper marketing, digital tech, and analytics experience to her work. Devora was instrumental in pioneering a new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents, Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of the shopper marketing and retail book, “Fire in the Zoo” and her Tedx on the Future of Shopping and Retail has been viewed over 300,000 times.
