WIRe Accelerate Leadership

WIRe Accelerate modules are instructed by leading Industry professionals, many of whom own their own business. Students will have the opportunity to learn and connect with them directly, building an expanded professional network to leverage down the road.

Accelerate instructors and panelists

Babita Earle

Head of Strategic Partnerships at Zappi

Babita is Head of Strategic Partnerships at Zappi. At Zappi, Babita is responsible for looking after Zappi’s most important customers, collaborating on product design, digitisation strategies and change management, with a goal to elevate the role of Insights professionals within organisations. Babita has more than 20 years industry experience, anchored mostly in tech, commercial and digital roles. Babita is also a member of the Main UK MRS Board.

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Elaine Rodrigo

Chief Insights & Analytics Officer at RB

Eric Salama

Director, Morning Consult

Eric Salama is the former Chairman and CEO of Kantar, the data investment management division of WPP, the largest marketing services and communications company in the world. Previously, Salama was a Main Board Director of WPP Group, and CEO of www.wpp.com. Eric has also worked in consultancy and political roles, and was a non-executive director of The British Museum and The Horse’s Mouth Foundation. Currently, he serves as the non-executive director of the Department for International Development. He holds degrees from the University of Oxford and the University of London.

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Heidi Dickert

Founder, Heidi Dickert Consulting

Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.

Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.

Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.​

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world.

Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at http://www.heididickert.com.

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Indie Blackwell

Executive Vice President, EMEA at Cint

Indie joined Cint in January 2019, with extensive experience in commercial leadership and strategic roles, primarily within consultancy and data & insights. She has acted as a change-agent within the information services industry for nearly two decades. Having had a number of senior commercial positions during her career to date at the likes of Frost & Sullivan, where Indie spent 12 years culminating in managing and growing the EMEA region and working within the C’Suite of tier 1 accounts (both industry verticals and financial services), Ascential Plc (Planet Retail) and Dun & Bradstreet. She is a passionate advocate for diversity in the workplace and has chaired many leadership and women in workplace initiatives. Having worked alongside global brands, Indie understands the ever-growing importance of “the Voice of the Customer”, and it’s strategic imperative to the C-suite. She is excited to be part of an industry that is transforming and innovating to address “The Age Of The Customer”.

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Kristin Luck

Founder, Women In Research Growth Strategist/Advisor, ScaleHouse

Kristin serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.

Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

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Laura Chaibi

International Digital Media and Consumer Research, Insights and Measurement Advisor

Laura has over 20 years leading in digital media research, measurement, and marketing effectiveness. She is CIM qualified and has taken the corporate path client side into senior leadership roles. Originally from Vancouver, Canada, she has lived and worked across UK, Europe, Australasia, and the Middle East.

More than $200m of global insights has been managed under her watchful eye across primary research, marketing effectiveness, measurement, commercial forecasting, syndicate data and intelligence projects at a company and industry level.  As an early pioneer in digital, she helped build the commercial and content measurement industry; from spearheading cross screen media measurement through to being a technical committee member for digital media using panel, tagged and census level data solutions worldwide.

She has worked for companies including Yahoo, BBC, Orange, and more recently at Nielsen as Senior Consultant on global media projects. She is also the International Consultant and Editor for the Institute of Practitioners in Advertising (IPA) advertising and marketing effectiveness training programs.  Winning many industry awards along the way, and leading teams in over 10 countries, she meshes the best of both marketing and insights and was commissioned by Econsultancy to author a best practice guide on digital transformation and the role of data.

Since 2017 Laura has been active on the WIRe board and she remains dedicated to helping up and coming talent become great achievers of tomorrow.

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Melanie Courtright

CEO, Insights Association

Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.

Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.

Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.

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Shazia Ginai

CEO, Neuro-Insight UK Ltd

Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd.  Shazia has a passion for truly actionable insights and the story told through data and is a strong advocate for gender and racial equality.

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Su Embree

Chair-person and CEO, DHM Research

Inspired by People, Values, and Impact. Believes in supporting change agents and disruption of old models. Motivated to close the gender pay gap. Will hustle to increase diversity in leadership positions.

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Tiama Hanson-Drury

Chief Product Officer, Minna Technologies

Tiama Hanson-Drury is Chief Product Officer at Minna Technologies where she runs the global product and design functions. Prior to that, she ran products for insights & research tech companies like Dynata and Zappi. She is passionate about building product growth engines and brings extensive experience in data-driven product development in the consumer and B2B Insights platform space. Her expertise includes Product Led Growth, Transformation, Consumer Insights, B2B2C data products, B2B enterprise platforms and the increasingly complex area of personal data privacy.

Tiama is actively committed to supporting diversity, she helped develop mentorship and diversity efforts at Kantar Profiles and Zappi and served as Dynata’s Executive Diversity & Inclusion sponsor. She is an active Exec member of Women In Research (WIRe).

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