Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers.
In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills.
Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events. Email – Alisa@harvest-insights.com Phone – 404-513-7250
As Managing Director at MESH Experience, Dana is a strategic member of the global management team leading business strategy while being a ground zero representative in the America's working hand in hand with marketing, advertising and research experts across various different brands and categories. Dana has a strong history of team leadership and coaching, strategic relationship building and close to 15 years of making agile business decisions to create the best outcomes for her clients and team in her day to day role. She has been able to combine her insider’s knowledge of the market research landscape and her experience uncovering impactful and actionable insights, to help propel businesses forward. Previous to MESH Experience, Dana was the Vice President of the Nielsen Opinion Quest, and has also been a primary research consultant within Nielsen focused on large social, digital, and technology clients. At home in Rochester, NY, she is often a guest lecturer at colleges like Rochester Institute of Technology and St. John Fisher, most recently bringing the value of Experience Driven Marketing to our up and coming marketeers. A passionate diversity champion, long time member and mentor in WIRe and a C-Level executive member of Chief, it is a personal goal of Dana’s to help bolster and support women in business in any way she can. Outside of her professional walls, Dana is the mom of two young boys and a certified Yoga instructor. She has a deep love for animals, a passion for plant based healing and eating and is a self-proclaimed documentary watching nerd!
Dyna is an entrepreneur, strategist, and hands-on team leader with more than 15 years of experience working across the market research industry. Most recently she was the CCO at Survata were she executed a customer delight strategy following her role as President of Market Research. In 2017, she was listed as one of the top influencers in her niche (mobile market research). She was the co-founder of UBMobile (sold to Critical Mix in 2018), co-founder of the data quality company TrueSample (merged with Imperium in 2017), on the leadership team at MarketTools-Zoomerang (sold to Survey Monkey in 2012), and co-founder of the WIRexec Leadership Summit (started in 2016). Throughout her career, Dyna has focused on productization and monetization of new technologies and methods for consumer insights. More than anything, Dyna believes in building kick-ass teams and is also a mentor of young women.
Erin Mays is the co-founder and CEO of Ebco, a trend and innovation firm in Austin, TX, that uses an evidence-based and culturally observed research process to drive and inspire unexpected new products, technologies, business models and categories. The firm leverages trends that lead to breakthrough insights and inspiration that differentiates their Fortune 500 clients from the competition. Ebco was recently recognized as one of Austin Inno’s 50 on Fire.
Prior to forming Ebco, Erin served as a vice president for Sterling Brands and Senior Design Strategist at Karten Design. Erin is an accomplished researcher utilizing a range of methodologies and sources and has worked across a variety of industries, categories, and markets. She holds an MBA in Design Strategy and dual bachelor degrees from UCLA in Design and Anthropology.
In addition to being an entrepreneur, Erin is married to husband Ben Chaib, also an entrepreneur, and mom to 4 kids, 2-11 years old, who are busy busy with extracurricular activities and volunteering. As a family they participate in Generation Serve volunteering, and Erin serves as a weekly volunteer with the Girls Empowerment Network. With family, for business, or alone with her husband, travel is top on Erin’s list of favorite activities, flying out at least monthly and leaving the country at least 3 times a year.
As a Growth Strategist at ScaleHouse, Jackie focuses on the intersection of people and operations to help businesses identify their strengths, mitigate their weaknesses, and accelerate growth. With decades of experience in research, new product development, sales, and client service, she has an unparalleled ability to help organizations quickly identify, tap into and unlock their potential. Most recently, Jackie served as Chief Client Officer at Simmons Research, where she spearheaded its client-first strategy, directed all sales and client service, led the custom research business, and helped transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. Prior, she served in various roles at Forrester Research and J.D. Power & Associates. Jackie has spoken and keynoted at many industry events and lectured at universities, including a current appointment at alma mater Boston University. Her expertise has been cited in The New York Times, The Wall Street Journal, Mashable, and more. She’s contributed to books including Groundswell and Marketing to Millennials. She has received numerous company and industry awards including a 2013 ARF Great Minds Award for her groundbreaking work helping companies maximize and measure the value of social media. Jackie also serves as the lead for the Boston chapter of Women in Research and advises the American Cancer Society Young Professionals Committee.
After holding market research positions in various organizations, Joy founded Allium Research and Analytics, a market research consultancy, in 1998, as a sole proprietorship. Since that time, she has managed all phases of research studies and analytics activities for a diverse portfolio of clients, ranging from startups to companies in the Fortune 500. Joy has been fully responsible for all study aspects, including strategic formulation and development, selection of analytical methodology, research design, field activity oversight, data interpretation and analysis, and results presentation. She has used both traditional and digital qualitatively- and quantitatively-obtained insights to provide her clients with actionable solutions to their most pressing marketing problems.
Joy has also worked with clients to establish and report KPIs that assess the performance of their unique business situations. She holds a Bachelor’s degree from Brandeis University and a Master’s in Business Administration from Boston University.
Joy lives in Maryland, is a WIRe mentor, is active in the DC and Baltimore chapters of the American Marketing Association and has completed several volunteer engagements for Taproot. When offline, you can find Joy in a spin or BodyPump class, reading, hiking with her family, or playing with one of her cats or her golden retriever.
Brin is a Partner at Trusted Talent, a firm specializing in helping Market Research firms find the right talent for the right jobs. An industry leading executive, Brin has over 20 years of diversified expertise in building, leading and mentoring world-class sales, business development, product and marketing organizations in the Market Research Industry. Brin started in quantitative & qualitative research at companies such as IRI and Greenfield Online and has experience in both custom and syndicated research. With a move to the San Francisco Bay Area in the early days of online, was a member of the founding management team at Greenfield Online, Brin has stayed at the forefront of emerging technologies for market research and consumer insights and has had experience with online sample, mobile research, video and data visualization, among other
Brin has been responsible for building new products, growing international markets, full P/L management, brand marketing, and ROI. Demonstrated leadership in partnering with senior teams, transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability, and shareholder value. The key to her success has been building and mentoring the right team(s) for the business.
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