Market research professional with over 20 years experience in qual and quant methodologies, agency and Client side
A freelance market research consultant + career & business coach.I have 17yrs experience working in small-medium agencies as well as consulting and secondments in client organisations. I've been freelance for 2.5yrs which allows me to keep up my research work whilst growing my coaching business at the same time. The majority of my research work has been international and focused on automotive, tech, media & entertainment (but I've dabbled in everything in between!)
Alisa Hamilton is the President of Harvest Insights, a boutique market research firm based in Atlanta. She specializes in focus group and online community moderating as well as in-depth interviewing, quantitative analysis and executive reporting. She is the host of the Atlanta chapter of Women in Research (WIRE), and in her free time is a foster mom to rescue puppies for Angels Among Us Pet Rescue.
I offer ten years of deep knowledge in research design, analytics, technical writing and teaching.
As an industry veteran of 10+ years, Amanda is responsible for streamlining and creating new products as InnovateMR’s SVP of Global Innovation and Product Strategy. With a tenured background in Operations, Amanda was Innovate’s VP of Global Client Service for several years; leveraging her expertise in client delivery, sample design, and quantitative methodologies including hard-to-reach audiences, longitudinal research and non-traditional recruitment techniques. Prior to Innovate, Amanda led the North American, LATAM, and APAC Operations at Cint. Amanda got her start in Market Research at Toluna, where she played a key role in developing process to service high revenue clients.
Amy has always been fascinated by what makes people tick. She focuses on understanding the why – not just the who or what – to drive the kind of brand innovation that makes a difference in consumers’ lives. Amy is known for her engaging presentations and is happiest when delivering insights that effect real change.
I'm a research professional with over 25 years of supplier side experience working with syndicated scan and household panel data as well as custom quantitative data. Over the years I have worked with many top CPG manufacturers spanning a breath of categories including food & beverage, personal care, beauty care, home care and OTC pharmaceuticals and supplements. I am energized by learning my clients business and partnering with them on the best research design; providing actionable insights to progress their business as it was my own.
Anna is an accomplished Research & Insights Specialist with experience that expands through the full scope of market and social research, both qualitative and quantitative. She has trained by and worked for some of the global leaders in the industry, as well as leading brands, being instilled with a high standard of quality and management style. She passionate about bringing the voice of the target audience to help inform organisational decisions and strategies.
Arturo is currently the Global Brand Research Lead at Cadillac. In this role, he leads Cadillac's market research team, strategy, and design. Common research projects include owner satisfaction, brand & nameplate positioning, advertising concept testing, vehicle naming, and feature communications, among others.Previously, Arturo led the Global Customer Experience VOC Insights team at General Motors, focusing on dealership sales & service experience for GM brands. Before joining GM, he led the Research Sciences team at Ducker, a market research and strategy consulting agency in metro Detroit.Arturo earned a Bachelor of Arts degree in Marketing and a Master of Science degree in Marketing Research, both from Michigan State University. He serves on the Advisory Board and Executive Committee of MSU's MSMR program and enjoys interacting with people new to the research industry.
Aurora has spent over 15 years in the business of understanding people and creating the conditions for a positive change - the last decade for big pharma and healthcare companies. Aurora brings her experience as a qualified psychologist to shed light on how people experience brand and communications and what this means for strategic brand planning.Passionate about methodologies and techniques allowing to get closer to real-life behaviours, she is using her expertise across a wide spectrum of business challenges where the focus is to explore emotions and subconscious elements affecting customers’ decisions beyond rational.Prior to joining Day One, Aurora has worked in leading healthcare brand consultancies H&P and Kantar Health.
Since co-founding Research For Good in 2012 Baillie has helped RFG grow into an industry leading audience, fieldwork and research technology company focused on connecting researchers with real people to enable true human understanding. Baillie's depth of experience includes roles in sales, marketing, operations and product development in the MR industry since 2005 at GMI (Kantar) and PeanutLabs (Dynata) prior to co-founding Research For Good in 2012. As COO, Baillie is focused on customer delivery, managed services, privacy/regulatory compliance, information security, marketing and launching RFG's groundbreaking DataForceConnect, Collect and Community research tech solutions.
Beril is a consumer insights professional with 15 years of experience in market research on both agency and client sides. Currently, as the CSU Category Manager at Ferrero, she is responsible of managing multi-country research projects on both existing brands and on NPD process focusing on strategic innovation projects. Prior to her experience in CPG industry, she held other market research roles in building products and home appliances industries, and worked also at the research agency side with leader companies from a wide array of sectors such as CPG, personal care, home care, telecommunications and automotive. Beril holds a Master’s degree in Marketing Management from Bocconi University in Milan.
Having worked closely with colleagues from many different nationalities, and in different cultural contexts, one of the key areas that Beril is also interested in is diversity and inclusion in work environment; hence, she is very pleased to be a part of WIRe.
Beth Uyenco is communications research consultant. Prior to establishing her own practice, Beth spent many years on the agency side heading up media research for DDB Needham and OMD before heading up global insights for Microsoft Advertising. She later worked at comScore as senior vice-president for international operations.An active contributor to the research industry, Beth is a member of ICOM’s Data Creativity panel and a mentor for Women in Research. She’s also held leadership positions at the Internet Advertising Bureau, AAAA, and the Media Ratings Council. She was honored as an outstanding alumnus by both Michigan State University and the University of the Philippines and was awarded the Global Leadership Award for Marketing Excellence by the World Brand Congress.
Beth is a Partner with Hall & Partners, with 17 years of experience serving as a global team lead and research insights thought leader, supporting world class consumer-facing brands and creating powerful, culturally relevant brand strategies from data-based insights and advanced analytics. Experienced RIVA-trained qualitative moderator adept at online and in-person depth interviews, ethnography, and focus groups. Quantitative research expert across segmentation, brand equity, customer experience, and leveraging causal and predictive modeling to answer business questions.
Brin is a Partner at Trusted Talent, a firm specializing in helping Market Research firms find the right talent for the right jobs. An industry leading executive, Brin has over 20 years of diversified expertise in building, leading and mentoring world-class sales, business development, product and marketing organizations in the Market Research Industry. Brin started in quantitative & qualitative research at companies such as IRI and Greenfield Online and has experience in both custom and syndicated research. With a move to the San Francisco Bay Area in the early days of online, was a member of the founding management team at Greenfield Online, Brin has stayed at the forefront of emerging technologies for market research and consumer insights and has had experience with online sample, mobile research, video and data visualization, among other
Brin has been responsible for building new products, growing international markets, full P/L management, brand marketing, and ROI. Demonstrated leadership in partnering with senior teams, transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability, and shareholder value. The key to her success has been building and mentoring the right team(s) for the business.
Through 15 years of experience in the industry, Brittany Nicols has honed her proficiency in nearly every stage of the research journey. As the VP, Marketing & Communications at InnovateMR, Brittany wears many hats essential to the daily function of the business. She is responsible for developing and executing the global marketing strategy through the creation of impactful marketing campaigns/materials, maintains brand standards and ensures compliance across all marketing and communications channels, bridges the gap between marketing and sales in order to cultivate long-term relationships with clients, and manages the onboarding/training for all new employees. Brittany began her career in Market Research at a full-service firm where her specialties included sample best practices, survey design, custom panel development for both quant/qual research, and spearheading an in-house sampling technology platform.
Brittany is a culture champion and leads the InnovateMR: Voices of Inclusion group, and is fiercely dedicated to advocating for workplace and leadership inclusivity, and fostering strong cross-culture communication. Brittany is dedicated to starting each day with a positive attitude, is the proud Mom to two girls, loves true crime television, and has an ever-growing passion for cooking.
I’m a passionate Insighter with 15+ years of industry experience in CPG, hospitality and retail, and an MBA from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Analytics & Insights. I couple strategic foresight with innovation, communication and product development with a keen focus on cultural and sustainability trends. I love the interconnectivity of Insights, the blending of art and science; through the WIRe mentorship, I look forward to building curiosity and rigor with the next generation of Insights professionals.
I made my career as an evangelist for data-driven decision making in a variety of industries, leveraging market intelligence activities to help manage business risk. I created a proven track record in defining business problems, analyzing and synthesizing information from multiple sources, developing actionable insights, recommending strategies, and driving business results.
Now retired, I still participate in events to stay abreast of emerging techniques and trends in the research industry. I'm an active member of the Ocher Life-Long Learning Institute through the University of Denver, studying topics that include math, science, history, and the arts.
I think market research and related fields are wonderful careers for women. Mentoring young women rising in these industries, and those considering these fields as a profession, is a way for me to "pay it forward."
As Managing Director at MESH Experience, Dana is a strategic member of the global management team leading business strategy while being a ground zero representative in the America's working hand in hand with marketing, advertising and research experts across various different brands and categories. Dana has a strong history of team leadership and coaching, strategic relationship building and close to 15 years of making agile business decisions to create the best outcomes for her clients and team in her day to day role. She has been able to combine her insider’s knowledge of the market research landscape and her experience uncovering impactful and actionable insights, to help propel businesses forward. Previous to MESH Experience, Dana was the Vice President of the Nielsen Opinion Quest, and has also been a primary research consultant within Nielsen focused on large social, digital, and technology clients. At home in Rochester, NY, she is often a guest lecturer at colleges like Rochester Institute of Technology and St. John Fisher, most recently bringing the value of Experience Driven Marketing to our up and coming marketeers. A passionate diversity champion, long time member and mentor in WIRe and a C-Level executive member of Chief, it is a personal goal of Dana’s to help bolster and support women in business in any way she can. Outside of her professional walls, Dana is the mom of two young boys and a certified Yoga instructor. She has a deep love for animals, a passion for plant based healing and eating and is a self-proclaimed documentary watching nerd!
20+ year Consumer Insights professional with experience in consumer-facing products (Mattel, Taco Bell, Roku) as well as consulting with brands in multiple industries. Experienced moderator, innovation jump-starter, and a daily student of human behavior.
After 20+ years in C-level positions in the Market Research Industry (IRI, OTX Research, Ipsos, Lightspeed/Kantar), formulating game-changing sales strategies, and delivering results, David decided it was time to start DAVID SHANKER CONSULTING, LLC. His consulting practice helps sales teams meet/exceed their revenue targets and improve their sales performance. David helps sales teams get to the next level.
Experienced business leader with expertise leading global, cross-functional teams. Over 20 years of experience in technology, product development and market research which has created my data focused mindset - enabling me to identify areas to improve efficiencies and experiences for my customers and being successful by driving alignment, communication and processes. Proven skills in relationship development with internal stakeholder and clients on a global basis, helping build solutions that meets their needs and exceeds their expectations.
Denise Brien serves as managing director of research operations for Purple Strategies—a corporate reputation strategy firm—working with a team of researchers and analysts to deliver integrated data and compelling insights for Fortune 500 companies, associations, coalitions, nonprofits, and some of the most recognizable brands in the world. She has worked in research for 20 years and has extensive experience leading quantitative and qualitative research. Prior to joining Purple, Denise held positions in research and consulting at AOL, Premium Knowledge Group, and JD Power and Associates.
Dyna is the Managing Director of the Consumer & Retail, Technology and Telecommunications practices at Escalent. She has a propensity for action and is on a quest to advice and inspire insights leaders across the world. Over the course of her career, Dyna has been on the executive team of multiple venture/private equity backed start-ups, including two that she co-founded herself. On this journey, she's experience an IPO, scaled a company, and been through two acquisitions. She also co-founded the WIRexec Leadership Summit to promote collaboration among other female executives in the industry. Above and beyond, Dyna believes in diversity and inclusions as well as providing mentorship to young women. Dyna and her partner live in Northern California. They love to mountain bike, ski, and do yoga when they are not busy sorting drama between their two teenage girls, teen-age boy exchange student, and rambunctious Frenchie named Matcha.
Ellen is the Chief Client Officer of Research Results. She is responsible for the leadership, vision, and financial performance of the team of subject matter experts and offerings. Ellen was previously the Chief Revenue Officer for Symmetric, a sampling firm based in Arlington TX. Prior to this, She spent almost7 years at WPP-owned Lightspeed GMI, where she latterly served as Account Executive, as well as a Client Operations Coordinator in Bellevue, WA. She has a degree in Psychology with a concretion in statistics and research from Columbia University in New York City. She has also achieved the designation of Professional Researcher Certification from the PRC Board of the MRA. In 2020, Ellen was named to the GRIT Future List, by Greenbook. In 2020 she was also the President of the Southwest Chapter of the Insights Association. As she is passionate about the next generation of Market Researchers, she sits on the Board of Directors for the Masters of Market Research (MMR) program at the University of Georgia.
“We empower people to shape the future of brands”
Erica has been a leader and innovator in the Australian market research industry for over 20 years. After working client-side in FMCG marketing and innovation, she opened her own agency, Direction First, in 1997. Erica’s expertise, training and commercial acumen underpinned the agency’s agility, future-focus and collaborative approach.
Direction First joined forces with InSites Consulting in 2017, representing the first office in the Asia-Pacific region for the Belgian-founded company. Today, the team in Sydney leverage the global experience and innovation-focus of 600+ people across 17 offices (including Hong Kong, Johannesburg, Paris, London and New York).
A regular contributor to industry conferences, Erica is passionate about the continuing evolution of market research services. She is not only passionate about uncovering meaningful insights, but also activating insights; ensuring they live and breathe in an organisation.
Felicity is an Insights Expert at Nestlé Purina PetCare EMENA, providing insight and analysis on consumer trends, brand health tracking, and ad hoc research studies, supporting the company's vision to enrich the lives of pets and the people that love them. Before her current client-side experience, Felicity worked for Kantar, accumulating a solid base of research experience from which she has been able to grow. Other roles include brief brand management experience for a mass media and entertainment conglomerate. Her academic achievements include a master's degree in language interpretation and translation.
I´m a MRX professional with more than 17 years of experience in Marketing Research, Consumer, Brand and Shopper Insights, Analytics, Business Intelligence and Strategic Thinking at leading companies (both in client and agency side).My regional responsibilities leading and managing market research projects for Latam have given me a holistic understanding of the business from different perspectives, and a broad knowledge of quant and qual methodologies.I like working within multicultural teams around the world, and my goal as a Researcher is to become a “Trusted Advisor” who not only give insights and recommendations, but also ask the rights questions.Besides MRX, another of my passions is travelling (another way to discover and learn!)I´m very curious and I love pushing the limits of conventional thinking.
Gaelle is a Head of Insight currently working for NHS Digital, with 20+ years of experience in consumer insights. Gaelle has spent the past 10 years spent focusing on online and social media insights and previously headed Kantar’s social media intelligence division. Gaelle has also worked for Dunnhumby and Synovate (now Ipsos) and client-side, for Coca-Cola and GSK.
Previously at eBay, Procter & Gamble.
Heather O’Shea is a passionate digital ad insights leader with over 14 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently head of global ad research & insights at Snap. In her role, she produces thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence. During her career, she has conducted market and media research for a wide variety of advertisers, including Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. Heather is a member board of directors for the Advertising Research Foundation's Women in Analytics group. She received her M.B.A. in marketing from Baruch College at the City University of New York.
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