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Women in Research (WIRe) Announces Three New Advisory Board Members

April 15, 2020

Los Angeles, CA — Women in Research (WIRe), a global non-profit organization that champions diversity in the marketing research industry, has added three new members to its 2020 advisory board: Babita Earle, Head of Strategic Partnerships at Zappi; Dyna Boen, previously COO of Survata; Lynnette Cooke, Global CEO, Health Division at Kantar. All will serve an essential role in guiding WIRe’s global presence as well as the non-profit’s organizational and programming strategy.

Kristin Luck, Founder of Women in Research, notes that “…the special circumstances impacting all of us as an industry this year will require strong leadership and direction to ensure that we continue to push the needle of diversity in the right direction. This year’s additions to the WIRe Advisory Board have illustrated a commitment to inclusion in their own companies and organizations and I’m honored to have their guidance moving forward.”

About Dyna Boen

Dyna is an entrepreneur, strategist, and hands-on team leader with more than 15 years of experience working across the market research industry. Most recently she was the CCO at Survata were she executed a customer delight strategy following her role as President of Market Research. In 2017, she was listed as one of the top influencers in her niche (mobile market research). She was the co-founder of UBMobile (sold to Critical Mix in 2018), co-founder of the data quality company TrueSample (merged with Imperium in 2017), on the leadership team at MarketTools-Zoomerang (sold to Survey Monkey in 2012), and co-founder of the WIRexec Leadership Summit (started in 2016). Throughout her career, Dyna has focused on productization and monetization of new technologies and methods for consumer insights. More than anything, Dyna believes in building kick-ass teams and is also a mentor of young women.

About Lynnette Cooke

Lynnette leads the global Health Division for Kantar, guiding the organization through organic and acquisition-related growth. Drawing on her consumer background and product management experience at Newell Rubbermaid, Lynnette brings fresh and innovative perspectives to the development of health specific offers and services. Lynnette is chair of Kantar’s Corporate Responsibility program, Extraordinary People, which includes a global partnership with Special Olympics. She is the executive sponsor to research that Kantar conducts for UN Women, to understand global attitudes and fulfill the sustainable development goal for Planet 50-50 by 2030. She serves on the Insights Association Board of Directors, is an assistant professor at Michigan State University and is also on their advisory board for their Master of Science in Marketing Research. Lynnette has been recognized as an industry leader being named one of the 100 Most Inspiring People in the life science industry by PharmaVOICE magazine and as a recipient of PMRG’s R.R. Fordyce Award.

About Babita Earle

Babita is Head of Strategic Partnerships at Zappi. At Zappi, Babita is responsible for looking after Zappi’s most important customers, collaborating on product design, digitisation strategies and change management, with a goal to elevate the role of Insights professionals within organisations. Babita has more than 20 years industry experience, anchored mostly in tech, commercial and digital roles. Babita is also a member of the Main UK MRS Board.

Advisory board members Pratiti Raychoudhury (Facebook), Joanna Derry (Nestle), and Vanessa Oshima (Starbucks) will be transitioning to emeritus status after having served their terms.

About Women in Research

Women in Research (WIRe) is a global non-profit that champions diversity in the marketing research industry, supporting events and educational programming across five continents. WIRe programming facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to foster inclusion and advance the contributions and voice of women and other marginalized groups in research, both for themselves and the greater good of the market research industry. www.womeninresearch.org