There has been a lot of discussion in recent months about the impact of Blockchain, not only on the Market Research industry, but on the technological economy at large. According to Rolfe Swinton, a leading Blockchain advocate for the MR space, it is estimated that nearly 400 million dollars has been invested in Blockchain tech within the Insights space alone.
Recently, I attended TMRE (The Market Research Event) hosted in sunny Scottsdale, Arizona. The show was a great success and it enjoyed an impressive turn-out from a wide variety of companies across the research and data science eco-system. One session at the show really piqued my interest: AI Will Replace Researchers: An Oxford-Style Debate.
A few years back, my family and I relocated from New York state to Dallas, Texas—land of cowboys and unbridled bravado. Not long after, the Dallas/Fort Worth area experienced a barrage of tornadic weather in a 24-hour period—17 tornadoes to be exact—with the closest twister only a few miles from my home.
In the last several months, I’ve spent a lot of time discussing participant engagement and its impact on the market research industry with industry cohorts. Recently, I wrote about the Trust Survey for 2018 conducted by GRBN that found only 27% of participants trust market research companies and that 70% have had a bad research experience recently.
Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly absent from the conversation. As the global landscape of data privacy rapidly evolves, the future of consumer insights will hinge on our ability to engage in meaningful and transparent dialog with participants. Based on results from the 2018 GRBN Trust Survey, wherein market research landed a trust rating below mobile phone operators and search engines, there is clearly much work to be done.
A few years ago, while running the Dallas office for my former company, I received an urgent call from the Vice President of Human Resources. “Lisa, we need to talk,” she said with ardent intensity, “There has been a complaint filed against you that needs your attention.”
Anxious, overwhelmed, struggling to focus? You are not alone. According to a new American Worker study conducted by Logica Research in partnership with InnovateMR and Women in Research (WIRe), 42% of the workforce have expressed a significant uptick in stress, with 31% reporting troubles sleeping, 30% over-indulging on food, and 27% having difficulty concentrating.
Market researchers are, maybe more than any other industry professional, at risk of getting lost in a chasm of buzz words and jargon when it comes to defining the work that we do. Some of these terms are borrowed from science; others introduce a new methodology and signal an evolved insight into the questions we seek to answer.