Harmonize & Thrive: Building a Stronger Community Together
We're stronger together; join WIRe London & the WIRe in Color community for an evening of networking and allyship!
Learn MoreInnovation & Inclusivity: Prioritizing Psychological Safety in the Advancement of Women of Color
Join us at Kantar HQ in New York for our first-ever in-person WIRe in Color event!
Learn MoreReflection, Resilience, and Elevation: Empowering Diverse Teams
Our panel of Industry thought leaders will discuss the challenges of representation, building leadership confidence from within, and examine how industry leaders can best bolster their diverse employees into the C-suite — and beyond.
Learn MoreWIRe in Color UK Virtual Event: Empowering Belonging
Join WIRe in Color UK for a discussion on the topic of belonging and inclusion. How can we empower ourselves, and each other?
Learn MoreDiverse Sample, Inclusive Insights
Join the WIRe in Color community for a networking event and panel discussion featuring Sample industry professionals who will highlight and point to unforseen opportunities for bias in the work they do — and propose actionable solutions moving forward.
Learn MoreWIRe In Color Virtual Event: Authentic Leadership in Action
An authentic company ethos begins with leadership that’s invested in the cause. With many companies seeking to heed the call of D&I, it’s imperative that the messages you send match internally-driven initiatives that center the lives and livelihoods of your employees. In this WIRe in Color webinar we’ll redefine authentic leadership with a panel of Market Research professionals — some senior-level, some up-and-coming — and touch on the ways companies can actively accommodate those driving the culture they hope to foster on a more equitable and supportive path to success forward.
Learn MoreFor Speakers
Fight gender parity from behind and beyond the podium by joining our database!
WIRe’s 50/50 initiative and speakers database aims to support women from across the various roles and industries that make up the broader research landscape by matching them with the market research industry’s best events – and work closely with conference organizers to promote a 50/50 gender split on stage and beyond.
You can join us in the fight for gender parity, behind and beyond the podium, by adding yourself to our database via the online form here. Be sure to share with your colleagues, coworkers or other great women speakers you’d like to recommend. Together, we can uplift the voices of women in Market Research!
For Organizers
Are you a conference or event organizer interested in improving the gender ratio on stage?
WIRe’s speaker database gives you access to the top female minds in research, ready to speak at your event! Our database highlights speaking experience and subject matter expertise. For a copy of “The List,” please reach out to Kristin Luck.
As part of our 50/50 Initiative, Women in Research has crafted this set of guidelines to help industry conference organizers recruit a truly diverse on-stage presence and improve speaker gender ratios at events. When reaching out to procure speaker applicants, to evaluate papers and studies, and to craft agendas, this checklist will drive gender parity at research events.
50/50 Initiative Participating Organizations
ADIA
The Australian Data and Insights Association (ADIA) is the peak industry body for data, insights and research organisations in Australia. ADIA (formerly AMSRO) represents close to 100 of Australia’s leading data, insights and research companies, with members employing more than 5,000 employees, in an industry generating more than $1 billion of economic activity annually.
ADIA represents traditional research organisations and newcomers who cover data analytics in the growing area of research technology, or ‘restech’, enabling research to flourish in all its forms and protect and sustain the industry
ADIA members uphold the highest ethical and privacy standards working under the first and only (non-mandatory) registered Industry APP Privacy Code since 2003.
ADIA works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry so that its important contribution to our economic, social and political well-being continues.
Our members conduct research with Australians for most of the ASX top 200 companies and the majority of State and Federal Government departments.
CX Talks
CX Talks was conceived by Carlos Pimenta and Mark Michelson in 2016 after hosting a CXPA event at Macquarium for CX Day. During this event, 10 speakers gave 10-minute Ted Talks style presentations to an audience of around 100 attendees. Following this event Carlos had the idea to bring together various associations in Atlanta who represent different CX disciplines, including UX, CRM, Martech, store design, VOC, research, mystery shopping and more. Working together, Carlos and Mark invited 14 associations to meet and discuss planning what is now known as CX Talks. The goal for CX Talks is to bring together a variety of professionals from a wide variety of CX practices to meet, learn and share what each of us know about the growing CX profession.
Dynata
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific.
ESOMAR
Since 1948 ESOMAR’s aim has been to promote the value of market and opinion research in effective decision-making. ESOMAR facilitates an on-going dialogue with its 4,900 members, in over 130 countries, through the promotion of a comprehensive program of industry specific and thematic conferences, publications and best practice guidelines. ESOMAR also provides ethical guidance and actively promotes self-regulation in partnership with a number of associations across the globe.
Greenbook
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals. Our suite of tools includes the industry-renowned Greenbook Research Industry Trends (GRIT) reports, Insight Innovation Exchange (IIEX) conference series, Greenbook Webinars, Insights Tech Showcases, Greenbook Directory, Greenbook Future List, Greenbook Podcast, Greenbook Articles, and Insight Innovation Competition. Through these resources, we collaborate with and spotlight the brightest innovations and innovators in consumer research, provide unique and powerful business solutions, and co-create the future of insights.
Insights Association
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support to enable members to thrive in an evolving industry and drive business impact.
Market Research Society (MRS)
The Market Research Society (MRS) is the world’s leading research association for those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy. MRS is dedicated to the support, promotion and enrichment of the research and business world. With members in more than 60 countries, MRS is the world’s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
The Quirk's Event
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.