50/50 Initiative2020-04-03T09:46:16-07:00

WIRe’s 50/50 Conference Initiative

50/50 Initiative Participating Organizations



WIRe’s 50/50 initiative and speakers database aims to support women from across the various roles and industries that make up the broader research landscape by matching them with the market research industry’s best events – and work closely with conference organizers to promote a 50/50 gender split on stage and beyond.

You can join us in the fight for gender parity, behind and beyond the podium, by adding yourself to our database via the online form here. Be sure to share with your colleagues, coworkers or other great women speakers you’d like to recommend. Together, we can uplift the voices of women in Market Research!




Are you a conference or event organizer? Interested in improving the gender ratio on stage? WIRe’s speaker database gives you access to the top female minds in research, ready to speak at your event! Our database highlights speaking experience and subject matter expertise. For a copy of “The List,” please reach out to Kristin Luck.

As part of our 50/50 Initiative, Women in Research has crafted this set of guidelines to help industry conference organizers recruit a truly diverse on-stage presence and improve speaker gender ratios at events. When reaching out to procure speaker applicants, to evaluate papers and studies, and to craft agendas, this checklist will drive gender parity at research events.


For additional insights on solving the speaker pipeline problem, please see this blog post from Eric Ries, The Lean Start-Up, where he illuminates strategies for diversifying your speaker lineup.