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Special Events

WIRe in Color UK Virtual Event: Empowering Belonging

Special Events

Virtual Event

10 Feb


02:00-3:30pm LDN

WIRe in Color UK Virtual Event: Empowering Belonging

Event Details

The need to belong is one of the most integral steps on the path of self-actualisation and is key to unlocking our full potential. Research over the years has shown that individual's with an empowered sense of belonging enjoy greater engagement, improved motivation and an increased likelihood to perform at high levels. Yet we find that, all too often, companies and communities forget just how important the element of belonging is to an individuals well-being. The question of how to make others feel truly integrated and in alignment with their own individual purpose, mission and values is still something that many of us are trying to achieve, both on the personal and professional scale.

Join our amazing diverse panel of women to hear engaging discussions on:

  • how to empower belonging within the Insights field — an industry that is centred around understanding and exploring human needs and wants — and the additional challenges that come at the intersections of being a woman and of colour in the industry, across all levels.
  • exploring conversations around allyship, mentoring, career development, strategies and stories that will better equip us to navigate the space around belonging in both the workplace and in our communities.
  • How to encourage more conversations, feel more connected and thoughtfully engage in order to nurture stronger communities. Creating pride and championing the industry to encourage a greater understanding and value for the sector.
  • How to grow and champion ourselves as individuals and organisations in the industry and within our communities.

This event has already occurred; you can view the recording here.

Event Location:

Thank you to our Sponsors!

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Jennifer Fofanah

Jennifer Fofanah

Success Manager, Cint

Jennifer is a Partner Success Manager at Cint specialising in Programmatic Supply. She’s spent the last two years managing key partnerships to build supply in the EMEA region. Before Cint she managed clients such as Nielsen at ESA retail and led multiple research initiatives including the development of an app to analyse footfall.

Jessie N’DRI

Jessie N’DRI

Consumer Insight Manager, L’Oreal

Starting off as a Mathematics Graduate in 2009, Jessie then completed her education with a master’s degree in international business.  After two short but very instructive internships in Paris, she then moved on and crossed the Channel to pursue her career in the UK.

She developed her market research skills by joining Mintel, enriched her experience at GfK while managing and analyzing data, and then switched to the client side with GHD hair appliances where she accompanied mix-marketing development through insights identification, market potential analysis and brand tracking.

Jessie made a little French exit 2 years ago when she moved to Paris. The Jessie in Paris opening chapter took place at Vestiaire Collective as a Consumer Insights Manager, soon to be followed by new challenges, twists and turns. She now works at L’Oréal where she started a year ago as a Consumer and Market Insights Manager, who takes pride in always working hard to help the business make the most consumer centric decision.

Sania Haq

Sania Haq

Head of Research, AudienceNet

With a rich background in terms of research methodologies and sectors, Sania believes strongly that well designed research can help clients meet even the most challenging strategic objectives.

As well as delivering research to major corporate clients, for more than a decade, Sania has specialist expertise in running projects for government and intergovernmental bodies. She is passionate about using research for the enhancement of public good. One of her main areas of specialism relates to minority, and hard to reach groups, and optimising methodologies to ensure that research more accurately represents their experiences/views.

Sania has lived and studied in both the UK and the U.S., obtaining her policy and research methods-focused Masters Degree from University College London. She is a regular guest radio broadcaster for the BBC, sharing evidence-based knowledge on a range of topics.

Tiama Hanson-Drury

Tiama Hanson-Drury

Chief Product Officer, Minna Technologies

Tiama Hanson-Drury is Chief Product Officer at Minna Technologies where she runs the global product and design functions. Prior to that, she ran products for insights & research tech companies like Dynata and Zappi. She is passionate about building product growth engines and brings extensive experience in data-driven product development in the consumer and B2B Insights platform space. Her expertise includes Product Led Growth, Transformation, Consumer Insights, B2B2C data products, B2B enterprise platforms and the increasingly complex area of personal data privacy.

Tiama is actively committed to supporting diversity, she helped develop mentorship and diversity efforts at Kantar Profiles and Zappi and served as Dynata’s Executive Diversity & Inclusion sponsor. She is an active Exec member of Women In Research (WIRe).

Shazia Ali

Shazia Ali

Qualitative Research Specialist, Mint Research

Shazia is a qualitative research specialist with over 20 years experience working within the insight industry. Having worked across a broad range of sectors with clients ranging from blue chip companies to local charities, Shazia’s expertise are at their best conversing with niche audiences across generations, social class, ethnicities and communities. A passionate and empathic researcher who is a keen advocate in championing voices of those who can sometimes be forgotten or classed as ‘hard to reach’.

Shazia has also consulted for a range of agencies, conference events and client brands as a qualitative specialist enabling projects to be optimised both in approach and team ensuring the most suited skills are in place to achieve the best insights. Using techniques both online and offline as well as cutting edge methods where necessary or the traditional approaches to ensure the best methodology.

An advocate and storyteller for all communities.