The sample industry is arguably one of the most consequential in the broader market research and marketing and advertising economy as the respondents provided by the sample industry drive decisions across all the Fortune 1000 companies, Federal and State public opinion polling, and Political Polling. But companies and leaders in this niche continually decries the difficulty or lack of multicultural sample available — forgoing any meaningful steps to address these systemic issues themselves. Join the WIRe in Color community for a networking event and panel discussion featuring Sample industry professionals who will highlight and point to unforseen opportunities for bias in the work they do — and propose actionable solutions moving forward. Afterward we'll spend some time networking and connecting — invite friends and colleagues of all gender-identities to attend!
This event has already occured; view the recording here.
Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning, technology-driven cultural insights agency based in Burbank, CA. The agency enables companies and government agencies to discover the cultural drivers that influence consumer decisions. Under his co-leadership,ThinkNow has successfully launched several innovative initiatives, including ThinkNow ConneKt™, a MarTech segmentation solution focused on the multicultural market and DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry. During his nine-year tenure at ThinkNow, Carrasco’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his editorial contributions to Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost.
Carrasco has been recognized for his accomplishments. Under his co-leadership, ThinkNow was named to the Inc. 5000 list of fastest-growing companies in 2018 and 2019. Carrasco was named the Next Gen Market Research (NGMR) 2018 Industry Change Agent of the Year and, in 2017, received the SBA Young Entrepreneur of the Year Award. He is also an SBA Emerging Leader Recipient. Carrasco is a Stanford Latino Entrepreneur Institute Graduate and USC Marshall School of Business alum.
Jason Horine utilizes nearly 20 years at Schlesinger Group to develop client relationships, and to identifying growth and partnership opportunities. Jason has direct, personal experience with much of what Schlesinger Group offers: he cut his teeth overseeing the Chicago operations; he relocated to California to run the San Francisco office; he developed and launched Schlesinger’s Online Qualitative Solutions division; and he helped get Schlesinger Quantitative off the ground. The hands-on experience in a variety of roles has provided him with specific knowledge into Schlesinger’s suite of products and services that allows him to be an educator and consultant.
Jason has a unique perspective for online qualitative solutions, and with recruitment for online qual. With experience coordinating a range of online qualitative methodologies, he has line of sight into dozens of research platforms and technologies, and manages our relationships with the technology providers.
Jason is a board member of the Schlesinger Group Advisory Council for Diversity, Equity, Inclusion, & Belonging, and is a sponsor for the Anti-Racism Employee Resource Group.
Senior Brand Manager with more than 15 years of expertise working with brands with a strong heritage within the US Latino market. Drove regional strategies to gain market share for a brand, while navigating the diverse South American landscape. Always pushing brands to question themselves about deeply held beliefs, about their consumers, and how to communicate while keeping tabs on the ever-evolving consumer, when it comes to race identity, gender identity and consumer behaviors.
Ebony Marketing, is one of the leading full service multicultural market research firms in the country. Ebony is state/city and government certified to conduct market research amongst all multicultural and difficult to reach populations.
With 20 years of experience, Kai has an extensive background in qualitative and quantitative research, Kai is able to bring to the qualitative research arena cultural insights, which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market.