2021
WIRexec Leadership Summit Europe


2-4 November 2021
Cheltenham, UK
Thank you 2021 Summit Sponsors
Toluna

About the WIRexec Leadership Summit Europe

You're invited! Transform, renew, and refocus your goals in the gorgeous English countryside. The WIRexec Leadership Summit Europe is specially designed with the unique needs and experiences of the female executive in mind. The Summit is hosted at the historic Cowley Manor in Cheltenham, which features 30 bedrooms, a multi award-winning spa including heated indoor & outdoor pools, locally sourced food, and 55 acres of Grade II listed gardens.

Attendees will find inspiration to meet their business goals and challenges through networking opportunities, wellness activations, and an impressive line-up of speakers, from both within and outside of the research industry—on topics ranging from personal branding to storytelling and amplifying your voice to sales strategies. This retreat is exclusively tailored for just 20 attendees; participate, connect, and foster long-lasting relationships with fellow Women in Research!

2021 WIRexec Leadership Summit Agenda

tuesday, 2nd November

7-9 PM | Kickoff Dinner

Wednesday, 3rd november

8:30-9 AM | Breakfast at Cowley Manor
10-10:45 AM | Kickoff with Kristin Luck
10:45-11:45 AM | "Leading Through Change" with Eve Appelbaum
The ability to navigate and thrive through change is one of the core capabilities of leadership today. Yet with the sheer scale of change leaders must face; the complexity and uncertainty we operate in, many feel overwhelmed and stuck. Eva will talk about the experience of leading change, the human elements of it, and provide some helpful tools for you as leaders to feel more capable and confident in the fact of change.
Eva Appelbaum
Session Speaker:

Eva Appelbaum

+ Full Bio

Eva Appelbaum is a Principal Consultant at Grey Consultancy, who specialises in digital transformation, innovation, culture change and leadership development. She was a digital transformation leader at the BBC and is a consultant to organisations grappling with change, such as British Airways, Axa and the Department for Education.

11:45-12:45 PM | "Masterclass on Negotiation" with Natalie Reynolds
Natalie will be proving us with a negotiation masterclass, with tips to include: Common mistakes to avoid, busting stereotypes about women and negotiation, mastering the psychology of negotiation, the DEALS Method - the 5 steps of brilliant negotiation.
Natalie Reynolds
Session Speaker:

Natalie Reynolds

+ Full Bio

Natalie Reynolds is the Founder of leading negotiation firm advantageSPRING. Natalie trains leading corporates around the world providing high impact interactive negotiation courses that deliver both improved commercials and confidence. Natalie is a globally recognised expert on gender and negotiation and has delivered keynote speeches for organisations such as the Wall Street Womens Alliance, London Women’s Forum and the Hong Kong Womens Foundation. In 2018 Natalie was appointed as Visiting Professor of Negotiation at Cass Business School.

A former Barrister and Government advisor, Natalie is also the bestselling author of ‘We Have a Deal: How to negotiate with intelligence, flexibility and power’ and an advisor on negotiation to the UN. Natalie has appeared as a negotiation expert on BBC News, CNBC, Sky News, LBC Radio, Radio 4 and Radio 5Live as well as writing for publications such as the Financial Times, Harpers Bazaar, the Guardian, Director magazine, CITY AM, Forbes and the Independent. Natalie is passionate about making negotiation accessible to everyone and in 2018 launched a UN backed initiative to encourage more women to take their place at the negotiation table.

12:45-1:30 PM | Lunch and Free Time
1:30-2:15 PM | Masterclasses with Lyn Roseaman
Informed by market research, this interactive masterclass explores how to harness the three essentials of standout talks and presentations – Confidence, Connection and Change – so that you hit the spot with any audience, including C-suite, conference stage, stakeholders, colleagues and clients.

More and more evidence is coming to light about how successful women struggle to get their voices heard and taken seriously. Speaking is such an important way to influence and inspire, while retaining your authentic voice whether online or in the room.In this masterclass, we will look at:

- Banishing gremlins and showing up with confidence, especially as we transition back into the room
- Knowing your audience for positive outcomes, eg successfully pitching the C-suite
- Creating and delivering talks that change hearts and minds

Please come loaded with all your questions and speaking experiences.
Lyn Roseaman
Session Speaker:

Lyn Roseaman

+ Full Bio

Lyn Roseaman is a bestselling author, international speaker and public speaking expert, helping people transform their lives by finding their voice. Following a successful international career as a market research director, Lyn knows what makes people tick. Now she brings that understanding to public speaking. As founder of Now You’re Talking, she helps busy people build their confidence and create powerful narratives that deliver maximum relevance and impact to today’s key target audiences.

2:15-3:00 PM | "Advice from a CEO" with Eric Salama
Eric Salama will tell us about his journey before, during and after being CEO of Kantar, a global, multi-billion dollar organisation that is one of the industry leaders. He will share his advice on work, life and success and will give his views on the future of the research industry, as well as thoughts from the male perspective on what will help to promote gender equality at all levels.
Eric Salama
Session Speaker:

Eric Salama

+ Full Bio

Eric Salama is the former Chairman and CEO of Kantar, the data investment management division of WPP, the largest marketing services and communications company in the world. Previously, Salama was a Main Board Director of WPP Group, and CEO of www.wpp.com. Eric has also worked in consultancy and political roles, and was a non-executive director of The British Museum and The Horse’s Mouth Foundation. Currently, he serves as the non-executive director of the Department for International Development. He holds degrees from the University of Oxford and the University of London.

3-3:30 PM | "Thriving vs Surviving" with Heidi Dickert
In today's digital age, we ALL have a personal brand, as witnessed by Googling your name. And we can either let an algorithm craft it or we can seize the amazing opportunity in front of us to showcase YOU, your brand. As women, we're taught to be modest. But, it is our voice, our values, and our influence which can truly make a difference (and make a profit). So, let's stand up, be seen, be heard and showcase our true authenticity to move business and the world forward. In this session learn practical steps to take to build and uplevel your personal brand for success as a business owner or as a leader within a larger corporation.
Heidi Dickert
Session Speaker:

Heidi Dickert

+ Full Bio

Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.

Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.

Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.​

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world.

Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at http://www.heididickert.com.

4-5:30 PM | Group Activity: Laser Clay Pigeon Shooting
5:30-6:30 PM | Free Time
6:30-7 PM | Pre-Dinner Drinks
7-10 PM | Group Dinner

thursday, 4th November

6:45-7:30 AM | Optional Yoga Workout
8:30-9 AM | Breakfast at Cowley Manor
9-9:30 AM | Kickoff and Reflections
9:30-10:30 AM | "10 Skills of Admired Leaders" with Ali Gowans
There are over 4 billion leadership books published annually yet the % of people who leave a job because of poor leadership ranges between 57% (DDI)- 75%(USA Gallup). With so many Books available to help... what’s up with that?

Only 2% of leaders we have researched at CRA over 20+ years are who we term ‘Admired Leaders’. Ali will tell us about the 10 ‘behaviour buckets’ she has identified that Admired Leaders have in common and how you can start using some of these immediately, or work on others.
Ali Gowans
Session Speaker:

Ali Gowans

+ Full Bio

My professional life has been spent ‘in the field’ working for, with or alongside....people.  Initially in customer service which I loved and in many ways in service ever since.

Having experienced and witnessed first hand the difference leadership makes in people feeling valued or not...both in leading others and in being led...and after years of rich learning in the L&D dept. of a large international organisation...I took a leap of faith and started my own business providing leadership training and development. Over the last 23 yrs that leap is still as exciting, diverse and interesting and has grown to being primarily engaged as an Executive Coach.

While I facilitate groups, design and run workshops and speak publicly,  these days I mostly work 1:1 with mid to senior managers and teams and more discreetly with very senior individuals within the UK and globally. I also work with private individuals if we are a good fit and I can help. Once a coach......

My experience spans different cultures and diverse industries. One amazing opportunity was working for the Maharaja of Udaipur refining operational and service leadership within his 12 luxury palace hotels throughout Rajasthan. I have fond memories of sitting in a darkened salon watching Octopussy (filmed there) on a grainy old video!

I am also an associate coach with CRA Inc. in the USA -  www.crainc.com – they approached me in 2004 to partner with them on senior coaching assignments and leadership programmes within EMEA, the USA & ASIAPAC.  You can get a taster of their powerful content and Leadership research at www.admiredleadership.com

Coaching is increasingly recognised as the accelerator in peoples success stories both professionally and personally.  To this end a client asked for foundational coaching skills workshops for their people managers and leaders. This upskilled their own people to coach workplace skills while providing personal development for the participants and resulted in the client being finalists in the CIPD People Management Awards for progressing to a coaching culture. Yaay!

I LOVE my work and feel privileged every day I can help identify behaviours and actions to build a ‘C’ with someone or with an organisation - competence, capability, credibility, character or confidence...one at a time...or all at once....after all, where there’s a will...

10:30-10:45 AM | Break
10:45-11:45 AM | "The Long Win" with Cath Bishop
In this session we will be understanding what resilience is (and isn't), dispelling some myths, and exploring how we can develop our resilience as part of our leadership development journey. Understanding how we might develop our mindset, behaviours and relationships to optimise how we lead in a way we can sustain over the long-term, and be aware of the importance of intrinsic motivation, based around purpose and autonomy and mastery in how we lead ourselves and others. 'The Long Win' approach based on the 3Cs of Clarity, Constant Learning and Connection offer a fresh approach to resilient, effective leadership.
Cath Bishop
Session Speaker:

Cath Bishop

+ Full Bio

Cath is an experienced leadership consultant, speaker, facilitator, and executive coach, and draws on her practical experience from two high pressure careers as an Olympic rower and a senior British diplomat specialising in conflict stabilisation.  Cath works with organisations who want to improve their performance, develop their leaders and teams and build an effective performance culture.

In her rowing career, Cath competed at three Olympic Games, Atlanta, Sydney and Athens, with highlights including winning the World Championships in 2003 and an Olympic silver medal in 2004. As a diplomat with the Foreign & Commonwealth Office specialising in conflict issues, Cath was posted to Sarajevo, Bosnia and Basra, Iraq, as well as leading in Whitehall on the UK civilian contribution to conflict stabilization around the world.

Her broader speaking and consultancy work includes companies such as Rolls Royce, McKinsey, professional services firms and a range of organizations across business, sport and the public sector.  Cath also teaches on Executive Education programmes at the Judge Business School, Cambridge University and at Imperial College Business School, London.

Cath has an MA in Modern Languages from Pembroke College, Cambridge, an MPhil in International Politics from the University of Wales, Aberystwyth, and a PhD in contemporary German literature from the University of Reading.  She is an Honorary Fellow of Pembroke College, Cambridge and the University of Wales Aberystwyth.  She sits on the Advisory Board of Surrey Business School and is an advisor to the non-profit organization The True Athlete Project.  Her first book, ‘The Long Win: The Search for a Better Way to Succeed’ was published in October 2020.

11:45-1:15 PM | Lunch
1:15-1:45 PM | "Intention Setting" with Heidi Dickert
In this session we will use the Enneagram as a tool for deep self-discovery. The Enneagram helps to identify a worldview and archetype that resonates with your core motivation. This impacts your personality as well as thinking (head), feeling (heart) and actions (body). This powerful tool is a useful guide on your journey towards self- development, relationship building, conflict resolution and the improvement of leadership and team dynamics. It will help you further uncover what drives you, how you can leverage your strengths, and be aware of the blind spots that can get in the way of you soaring to success!
Heidi Dickert
Session Speaker:

Heidi Dickert

+ Full Bio

Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.

Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.

Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.​

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world.

Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at http://www.heididickert.com.

1:45-4:00 PM | Tapping into Your Potential using the Enneagram with Heidi Kraft
In this session we will use the Enneagram as a tool for deep self-discovery. The Enneagram helps to identify a worldview and archetype that resonates with your core motivation. This impacts your personality as well a thinking (head), feeling (heart) and actions (body).  This powerful tool is a useful guide on your journey towards self- development, relationship building, conflict resolution and the improvement of leadership and team dynamics. It will help you further uncover what drives you, how you can leverage your strengths, and be aware of the blind spots that can get in the way of you soaring to success!
Heidi Kraft
Session Speaker:

Heidi Kraft

+ Full Bio

Heidi is a successful entrepreneur, executive leadership/team coach, accomplished executive and Founder of Kraft Your Success. She combines her solid business experience with her passion to help individuals and teams develop the leadership skills and behaviors that improve performance and fulfillment. She thrives working with individuals in our fast-paced, ever changing and interconnected world, and helps leaders leverage their strengths and shift their mindset to be even more successful as a 21st century leader. Her deep dive into areas such as emotional intelligence, executive presence, and conversational intelligence (the neuroscience of creating more trust) make her a versatile coach for many types of leaders. She lives in the Bay area and enjoys travel throughout the world for both business and fun!

4-5 PM | "It Takes a Village" with Heidi Dickert
When we take action towards realizing our vision, mission or purpose in life, it can become a source of fuel for further inspiration and passion. In this session, we will share and leverage each other’s strengths; resources and connections that might help us all rise and succeed together. The purpose of this session is to leave our summit with commitments to support each other after we walk out the door.
Heidi Dickert
Session Speaker:

Heidi Dickert

+ Full Bio

Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.

Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.

Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.​

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world.

Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at http://www.heididickert.com.

5-7 PM | Free Time
7-10 PM | Optional Dinner