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Women in Research (WIRe) Announces Four New Advisory Board Members

January 15, 2019

Global insights leaders from P2 Sample, Market Cube, Harvest Insights, and Coca-Cola WEBU join board of worldwide nonprofit organization

JANUARY 15 2019—Los Angeles, CA—Women in Research (WIRe), a global non-profit organization that champions diversity in the marketing research industry, has added four new members to its 2019 advisory board: Alisa Hamilton, Founder of Harvest Insights in Atlanta; Begoña Fafian, Head of Knowledge and Insights at Coca-Cola WEBU in London; JD Deitch, Chief Revenue Officer at P2 Sample in Paris; and Marion Elliott, Sales Director at Market Cube in New York. All will serve an essential role in guiding WIRe’s increasingly-global presence as well as the non-profit’s organizational and programming strategy.

Alisa Hamilton has been in the marketing research industry for over 15 years and founded Harvest Insights in 2014. Her career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community and serves as a mentor to multiple young researchers. Alisa also leads the Atlanta chapter of the Women in Research (WIRe) group.

Begoña Fafian started her career 25 years ago in marketing, enjoying her time in SC Johnson Wax, Colgate and Coca-Cola Branding Departments and, in 2004, she transferred into Insights and Research in Coca-Cola. She is a strong believer in the added value of information and that insights need to be brought to live and influence business decisions. Since 2015 Begoña, a Spanish native based in London, has been in charge of being the actionable voice of the consumer for the 12 countries that configure Western Europe.

JD Deitch, based in Paris, France,is a 20-year veteran of the market research industry. He began his career client-side in financial services, then went on to hold senior global positions at The NPD Group and Ipsos. Prior to P2Sample, he held executive positions at AYTM and Bakamo.Social. JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania.

Marion Elliott has worked in the market research industry for 8 years. While her experience in the field began in software and technology, she now works in Sample, Operations and Technology at Market Cube where she aids in the delivery of the company’s mission to provide practical innovation to the biggest names in the market research arena. An avid follower of the latest trends and innovations, Marion is enthusiastic about market research technology and insights. Since 2018, she has served as the lead on WIRe’s “WIRe in Color” initiative, which seeks to strengthen the connections among—and raise the visibility of—women of color in market research.

Kristin Luck, Founder of Women in Research, noted that “2019 was another record-breaking year for WIRe as we continued to illuminate the importance of diversity to the future of the market research industry through the expansion of our community, programming, and services around the world. The diversity of this year’s Advisory Board additions will be integral to our continued growth as a truly global non-profit.”

Advisory board member Christina Jenkins will be transitioning to emeritus status after having served a four-year term, as well as Fiona Blades after having served a two-year term. Blades will continue in her role at WIRe’s New York event lead.

About Women in Research

Women in Research (WIRe) is a global non-profit that champions diversity in the marketing research industry, supporting events and educational programming across five continents. WIRe programming facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to foster inclusion and advance the contributions and voice of women and other marginalized groups in research, both for themselves and the greater good of the market research industry. www.womeninresearch.org


Media Contact: Jessica Sage, jessica@womeninresearch.org, (760) 933-7274