We've missed you Chicago! Tune in on November 18th for a panel discussion on the intersection of experience and Insights. What 10 things have the last 6 months taught us about experience? The way we experience the world looks different since the onset of the coronavirus pandemic. Even in light of the worlds’ social justice awakening, how we live feels different. Therefore, studying, designing, and evaluating experiences has to change as well. In this session, attendees will hear how firms are staying ahead of the constantly changing consumption patterns and demands of today’s consumer. We'll also save plenty of time for networking and connecting, and we'll even have some raffle prizes for those who attend — register now to join in!
This event has already occured; view panel discussion recording here.
Tchicaya Ellis Robertson, Ph.D. is a Senior Principal in Accenture’s Survey Insights Center of Excellence who enjoys using data and analytics to help tell compelling stories. She brings a wealth of experience in uncovering what people want and what organizations need, using advanced statistical methods to determine how her research translates into business outcomes.
With close to 25 years of corporate research experience, building on formal training in applied research methods and a specialization in Industrial/Organizational Psychology and a focus on Consumer Psychology, Dr. Robertson’s primary research explores both Future Workforce and Customer Experience measurement. She has co-developed and applied a data-driven approach to customer experience measurement that is changing the way companies think about the interactions they create with their customers. An expert in quantitative methods, Tchicaya’s research is fueled by advanced statistical modeling, analytics and survey-based research. She leads the innovation agenda for the survey insights team at Accenture, identifying and scaling innovation in the research process.
Originally from Albany, NY, Rebecca Vega received her Bachelor’s degree in Marketing from Hofstra University and her Master’s in Data Mining & Predictive Analytics from St. John’s University. Upon graduating, she spent 5 years working in Client Development and Product Development at the NPD Group, with a core focus on Luxury, Fashion, and Beauty. Her in-depth experience growing up the the market research world led her to pursue a career in CPG at Unilever, with a continued focus on data driven insights. Leading Category Management for Textured Hair, she provided thought leadership and strategic guidance as the cornerstone for growth within the multicultural hair care industry over the past 2 years. Rebecca supported major retailers such as Walmart, Target, CVS, Walgreens, Dollar General, Family Dollar, Sam's Club, and Whole Foods in addition to Unilever brands such as SheaMoisture, Dove, Suave, Nexxus, and TRESemmé.
Her collaborative, cross-functional, and inclusive approach has been instrumental to the category’s success, leading to her recent promotion to deliver best in class execution across the Beauty Channel. Now as the Customer Business Manager of ULTA, Rebecca is excited to utilize her extensive background in consumer behavior and insights to drive profitable sales growth across their Omni-channel platforms.
Maureen is a Senior Principal in Accenture Research and serves as the Retail Research Global Co-Lead. She supports thought leadership and client engagements focused on consumer-focused growth, emerging business models, and adaptive strategy.
Prior to Retail Research, Maureen was a Strategy Manager with Accenture working primarily with Consumer Goods & Services and Retail industry clients. Her previous work experience was with a Boston-based wealth management start-up where she joined as the third employee and helped build the business over six years.
Maureen received her MBA from the University of Michigan’s Ross School of Business, her MS from the University of Michigan’s School for Environment & Sustainability, and her BS in Finance and International Business from the University of Maryland.
Tiffany Dorris has spent nearly 15 years working in the data and insights. Since January 2019, she has thoroughly enjoyed working in support of BET Consumer Insights team. As the Director of Ad Sales Insights, Tiffany seeks to tell the multilayered story of the Black consumer, using those learnings to help build strategy, inform tactics and educate brands.
Prior to joining BET, Tiffany spent 13 years working for Nielsen in both client facing and advanced analytic roles. She’s supported the marketing and category management functions at clients like ConAgra, The Kellogg Company, Walmart, Target, Walgreen’s, CVS, Family Dollar and Meijer.