Join us for an evening of celebration as WIRe Nairobi comes together to mark the end of a successful year. Hear from keynote speaker Zizwe Awuor Vundla and Tabitha Muhoro of GeoPoll as we reflect on our achievements and connect with fellow research professionals from both agency and client side. With insights from one of Africa's largest research users, Safaricom, this is an opportunity to network, celebrate our collective wins, and look ahead to 2026 together.
Thank you to our sponsors, Safaricom, GeoPoll, Kantar, and BTC Group, and to our beverage sponsors, Coca-Cola and EABL, for making this event possible!
Zizwe Awuor Vundla is an experienced Brand & People Builder. She is a passionate leader with a track record of building strong teams. Skilled in Business Strategy, Insight Generation, Innovation, Integrated Marketing, with a Strong Creative & Advertising flair.
Some of her career highlights include:
• Elevating marketing & brand creative standards. Step- changing content & advertising; driving digital transformation; and shifting the way businesses look at advocacy & brand partnerships.
• Delivering sustained commercial growth on global billion-dollar brands.
• Building ‘Best In Class’ marketing talent.
• ‘Business Monthly EA - Most Impactful Women In Corporate Communications 2024.’
• ‘Breaking The Ceiling – Africa’s Most Inspirational Women In Leadership 2022.’
• Co-author ‘Marketing to South African Consumers.’
• Delegate at UN Women’s Conference in Mumbai in recognition of her creation of a corporate gender equity program rolled out across Africa, Middle East & Asia.
Tabitha Muhoro is a dynamic Product Director at GeoPoll, where she leads global product strategy and helps shape innovative digital solutions for the future of market research. With over a decade of experience across AI, fintech, telco, mobile money, and digital transformation, she enjoys turning complex challenges into products that create real impact especially in emerging markets.
At GeoPoll, Tabitha has been instrumental in launching modern research platforms, AI-powered tools, and mobile applications used in more than 85 countries. She’s passionate about building scalable, intuitive products that empower organizations with real-time insights and data-driven decision-making.
Her career spans both start-ups and multinationals, directing cross-functional teams in 17+ African countries and delivering mission-critical fintech and telecom solutions. Known for her collaborative leadership style and her love for agile thinking, she excels at bringing people together, improving processes, and driving meaningful results.
