Join us on October 12th for a captivating panel session where remarkable woman trailblazers will share their personal journeys, challenges, and triumphs — all while drawing inspiration from the recent success and psychological phenomenon of Barbie. Just like Barbie's reinvention, these women have transformed their industries, shattered glass ceilings, and redefined the concept of limitless potential. Through an insightful guided discussion, they'll delve into how their experiences mirror the themes presented by Barbie's resurgence — from sparking nostalgia to challenging societal norms, to embracing diversity and advocating for change. Prepare to be inspired, enlightened, and empowered by the stories of these exceptional women who embody the spirit of innovation and transformation!
A BIG thank you to our corporate donors Prodege for hosting this event!
Raised by a mom who developed and tested recipes for a major CPG, Andrea’s passion for consumer insights was ignited at a very young age! Her 20+ years of experience include well-known syndicated research suppliers like Nielsen and Numerator, as well as time on the other side of the desk at companies like Nestle, Monster Energy, and Bath & Body Works. Additionally, she co-founded and operated a custom research boutique agency for 10+ years. Her unique combination of both syndicated and custom research prepared her well for her current role as VP, Data and Insights at Prodege, LLC.
Liz Lundy is the Head of Content Insights at Amazon Prime Video & Studios. She has spent nearly 10 years in Streaming Entertainment starting at Netflix when they only had 2 original series – House of Cards and Orange is the New Black. She’s worked across content categories including unscripted, documentaries, film, scripted series, and animation. While with Netflix she also worked on a long list of international content and spent almost 2 years in Europe focused on original content from the DACH and MEA regions. Now at Amazon, Liz oversees the Global Content Insights Organization working on some of the biggest original content including Lord of the Rings: The Rings of Power, The Boys, and The Summer I Turned Pretty. Outside of work you can find Liz at hot yoga, or with her toy poodle, Reggie, and wife at the beach, on a bike ride, hiking, or on the couch.
Alexis Rice oversees the Media Co Partnerships team for YouTube Youth, where she leads management of TV, Film, and Toy partners and strategic initiatives focused on kid, teen and family content. She joined Google in 2016 as a Business Development manager for Google Play Movies & TV. Before joining Google, she served as Vice President of Media Research & Business Analysis for Warner Bros Television. Alexis started her career in entertainment at Lucasfilm Ltd, traveling the country with Darth Vader and Chewbacca for film, tv and live appearances. She earned her MBA from UCLA Anderson and B.A. in economics from Harvard University.
Allison is Director of the Mattel Imagination Center, overseeing toy testing and qualitative research for beloved brands like Barbie, American Girl, Fisher-Price & Hot Wheels. Despite working for Barbie, her job is more than ‘just beach.’ Allison’s research over the last decade has taken her beyond the Dreamhouse, from wrestling matches and monster truck rallies to tea parties and bounce houses across America. Originally trained as a clinical art therapist, Allison allows empathy to guide creative interventions and insights that impact the design of the world’s most innovative and inclusive products for play. Most recently, Allison spearheaded the creation of a Mattel Play Lab, which physically enables play & co-creation at the very heart of the Mattel Design Center. Allison is a board member of both the Mattel Parents ERG & the Accessibility ERG and is a champion for diverse, equitable & accessible play in our toys, homes, board rooms & playgrounds.