As Senior Manager of Community Engagement at Zappi, Ariel leads the creative and strategic processes behind event programming (live and virtual) and stewards the Zappi Insiders community. She also plays a key role in other projects which bring valuable content to the insights world, such as the Inside Insights podcast.

Ariel built her career in event and community management working at non-profits and social networking organizations. She joined the Zappi marketing team in April of 2019 with a passion for bringing people together to build meaningful relationships through unique, memorable experiences.

After a decade living in Boston, Ariel recently relocated back to her hometown of Rochester, NY where, when not working, she can usually be found tasting Finger Lakes wines, working out, or exploring new places (which for now mostly means hiking Western New York, but hopefully will include travelling the world again soon!)

Katie Egge is a passionate market research professional who thrives on maximizing value for her clients and supporting the next generation of market researchers.

As a member of NAILBITER, Katie currently works as Vice President of Client Services. Her goal is to develop outstanding client relationships by bringing relevant methods to clients that will drive long-term benefits for their business. In addition to her work at NAILBITER, Katie is the Co-Chair for the Boston Chapter of Women In Research and the Assistant Sponsorship Coordinator for the New England Insights Association.

When not coordinating market research, Katie enjoys tabletop board games, training her dog (Kirby) in agility sports, and performing aerial silks up to 30 ft. in the air!

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