2022
WIRexec Leadership Summit East


May 16-19, 2022
Greenwich Harbor, CT

Thank you 2022 Summit Sponsors!

About the WIRexec Leadership Summit

Welcome to WIRe’s annual next-generation thought leadership gathering for female executives in the market research industry, the sixth-annual WIRexec Leadership Summit! WIRexec’s Leadership Summit is an immersive retreat for executive leaders within the market research space. This year's all-new Summit content draws on the theme "the mother of reinvention" with fresh, inspirational content designed to kick your career goals into overdrive. Connect with a community of like-minded peers, renew your spirit, and refocus your sights all amidst the relaxed-yet-sophisticated atmosphere of the historic Delamar Greenwich venue.

We are putting together an impressive line-up of speakers, from both within and outside of the research industry, on topics ranging from personal branding to storytelling and amplifying your voice to sales strategies, with an agenda that allows plenty of time for networking, unique culinary experiences, and wellness activations. We’ll share more details about the schedule on this page as Summit planning continues—email Michelle Andre (michelle@womeninresearch.org) if you have any questions or need further information. We’re excited to see you in Greenwich!

Qualifications for Main Track Summit Attendance

Corporate senior research executives and supplier/agency side SVPs, C-suite members and entrepreneurs are welcome to request a Summit invitation.

If you are a manager, senior manager on the corporate side, or a senior director or VP on the agency side, you can apply to attend our C-Track program which boosts a notable track record of elevating past attendees to the C-team. Request a C-Track Application invite here.

Our COVID-19 Safety Policy

Keeping everyone safe is our top priority for our in-person events. For this year’s WIRexec Summit we’ll be following the local health guidelines as set by the CDC. These suggested protocols include:

- Use of facial masks when indoors in group settings;
- Opting for outdoor spaces when possible;
- Keeping a 6 foot distance of others where possible;
- Following CDC vaccine protocol when possible;
- Testing before gathering

Attendees to this year’s Summit will need to provide proof of vaccination or a negative PCR test. Attendees who do not provide adequate vaccination or COVID-19 testing results as listed above will not be permitted to attend Summit events and will forfeit their right to a refund.

Summit Speakers

Brin Moore is a Partner at Trusted Talent, a firm specializing in helping Market Research firms find the right talent for the right jobs. An industry leading executive, Brin has over 20 years of diversified expertise in building, leading and mentoring world-class sales, business development, product and marketing organizations in the Market Research Industry. Brin started in quantitative & qualitative research at companies such as IRI and Greenfield Online and has experience in both custom and syndicated research. With a move to the San Francisco Bay Area in the early days of online, was a member of the founding management team at Greenfield Online, Brin has stayed at the forefront of emerging technologies for market research and consumer insights and has had experience with online sample, mobile research, video and data visualization, among other

Brin has been responsible for building new products, growing international markets, full P/L management, brand marketing, and ROI. Demonstrated leadership in partnering with senior teams, transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability, and shareholder value. The key to her success has been building and mentoring the right team(s) for the business.

Claudia Chan is a recognized author, leadership and culture change expert, and entrepreneur dedicated to activating individuals and organizations to create more equitable and thriving workplace and world.

Celebrating 10 years of impact and standing for SHE, HE & EQUITY FOR ALL, Claudia Chan is the Founder and CEO of  S.H.E. GLOBL Media, a leadership training company that awakens and coaches nonprofits, entrepreneurs and Fortune 500 companies to advance diversity, inclusion, and social change through courageous self-development and culture innovation. She is also the creator of the S.H.E. Summit™ Whole-Life Leadership Conference, a Coaching & Certificate Program which teaches a transformative new way that people can lead in four 4 life-areas (health, family, workplace, and community) that creates cultures of purpose, inclusion and wellbeing. Claudia is an award winning 20-year entrepreneur, UN Women Champion for Innovation, and was recently featured at UN Foundation's Girl Up Leadership Summit as 1 of 8 "global leaders" alongside Michelle Obama, Meghan Markle and Hillary Clinton. Claudia is the author of  the NY Times celebrated book This Is How We Rise and host of the Whole Life Leadership podcast.

Prior to launching S.H.E. GLOBL, Claudia was President of women’s entertainment company, Shecky’s. Now a resident of Tampa, Florida–Claudia is a lifelong New Yorker (with a 3-year stint in Westport, CT), proud alumnae of Smith College, mom of two and an equal partner with her husband, John. Learn more at ClaudiaChan.com and SHESummit.com.and see her whole-life leadership @claudiachanwagner on Instagram.

Diane Hessan is an entrepreneur, author, board director and researcher -- but in our industry, she is best known for founding Communispace — now C Space — which was the first company to build online communities to generate insights. Communispace created what is now a large and vibrant method of understanding consumers. It grew to 700 employees, with 400 clients in 12 countries, and then the team sold the business to Omnicom for well into 9 figures.  Since then, Diane has run another company, served on 10 boards, and carried out a massive study of The American Voter, which resulted in her recent book, Our Common Ground. In this interview with Fiona Blades, President of Mesh Experience, she will reflect on decades as a leader and CEO:  her big mistakes, her turning points, and her advice for us.

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona Blades set up MESH Experience in 2006 to fill a gap in market research. Fiona created a new approach to capturing every experience people have with brands, from TV ads to social media to seeing brands in store, called Real-time Experience Tracking. This award-winning approach was described by Harvard Business Review as “a new tool (that) radically improves Marketing Research” and MESH uses this to help clients to take quicker and smarter decisions about their investment. Fiona now lives in Manhattan and enjoys exploring Lower East Side, her new neighbourhood, and embracing the fantastic art galleries and cultural events that New York offers. As well as being the event lead for WIRe in New York and sitting on the WIRe advisory board, Fiona is a Fellow of the Market Research Society in the UK, a member of the Marketing Society and runs the Ginny Valentine Badge of Courage Awards. MESH is a certified Woman-Owned Business and was delighted to be awarded Woman-Owned Business of the Year in March 2017 by Delta Air Lines, one of its valued and long-standing clients.

Heidi Dickert’s personal passion and mission in life is dedicated to helping women fulfill their potential. Heidi has been creating personal development sessions that lead women through the reflective and inspiring process of Intention setting for over a decade.

Heidi's "day job" as a marketing consultant utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: Google, Facebook, Levi’s, Cliff Bar, Delicato Wines, MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Heidi has also had roles as SVP, Global Account Director for the Kantar group, and VP of Panels and New Products at MarketTools where she created and launch several new products including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness. Prior to this, Heidi led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox.

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world. Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at www.heididickert.com.

Kathy Davidov is an award-winning television executive. She led production teams at National Geographic, Discovery Channel, TLC, and Al Jazeera America. She’s inspired by stories of human grit and resilience.

For more than three decades, Kathy created innovative, character-driven, documentaries across multiple media from film to television to virtual reality. Among her many career highlights; revamping National Geographic’s flagship seriesExplorer, launching Al Jazeera America’s documentary showcase AJAM Presents, and overseeing the hugely popular Trading Spaces franchise.

Kathy is also a life coach and Havening Techniques practitioner. She graduated from George Washington University, where she majored in Drama. She lives in New York City and is married to Paul Koring, a journalist and lawyer.

Liz Palmieri is a Talent Optimization Consultant at MVP-Results. Talent Optimization is a strategic process that maximizes business results by optimizing the performance and experience of individuals, teams, and organizations. Throughout her career, Liz has been guided by making an impact and being of service to others. This prompted her to focus on implementing data-driven talent strategies with executive leaders.

Liz is an entrepreneur who comes to us with leadership, HR, and coaching experience. She is currently attending Harvard Extension School to pursue a Master's in Industrial-Organizational Psychology. She enjoys walking the Fort Lauderdale Riverwalk and writing children's books.

Samantha Kris is a best-selling author, an award-winning speaker and the Head of People & Culture at Goalcast, the world’s leading empowering media company. She has been recognized for her leadership, community involvement and ability to mobilize change.

Her proprietary way of goal setting, the REAL goal methodology™, was first introduced in her book, Bossing Up, was further explained in her TEDx talk, Setting Goals That Matter, and is now being implemented by individuals and organizations around the globe.

Impassioned by elevating others, Samantha empowers people to create opportunities for success personally and professionally.

Stacey Ruth is unstoppable. She founded two multimillion-dollar agencies, and has been among the Top 50 Entrepreneurs Under 50 in Atlanta, and twice awarded Top 100 “It” Agencies by Experiential Marketer. She holds bachelor degrees in both mathematics and graphic design from the University of Louisville. Today she is a metaphysical minister, certified professional coach, executive coach, and holds a certificate in neuroscience for coaching applications.As a novice entrepreneur, she made nearly every business decision mistake – even as she was doing things the way things are “supposed to be done”. Her businesses survived personal challenges, the fallout of 9/11, deep recessions, as she learned how to tap her own inner wisdom to make faster, more accurate decisions in order to thrive. Today she coaches other women CEOs and executives on how to grow their influence and impact with bold confidence and clarity.