2024 WIRexec Leadership
Summit US

For almost 20 years, Matt Wallaert has been applying behavioral science to practical problems.  After leaving academia, his career as an executive lead from startups (Thrive, Churnless) to the Fortune 500 (Microsoft, CapGemini) and back again, before founding BeSci.io (Behavioral Science in organizations), where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations.

In his book Start At The End and other writings, as well as hundreds of talks from the UN to SXSW, Wallaert details how the cycle of behavioral strategy, insights, design, and evaluation can help us build products and services that change behavior.  From the janitor to the CEO, his approachable frameworks show how everyone can incorporate behavioral science into what they do, no PhD required.

Wallaert’s side projects consistently focus on creating greater equity in the world, like GetRaised, which has helped underpaid women ask for and earn over $3.6B in salary increases, and his research reports, like MediocreWhiteMen, blend humor and science to help work toward change.  He can usually be found wearing cowboy boots and gesturing wildly.

Meet Eileen Campbell. She describes herself as “The Fairy Godmother of the Insights Industry." She's been conquering the business world since her first job at 14 and entered the insights industry at the ripe old age of 19 while still in university.  After starting her career in Toledo, Ohio, she opened her first office for an agency in Minneapolis one week after her 26th birthday and went on to build the US operations of the Angus Reid Group before moving to Toronto to help launch ARG’s global efforts. Eileen served as Global CEO at Millward Brown (now Kantar), steering the organization to become a $1B consultancy during her 14 year tenure. After leaving Millward Brown, Eileen briefly retired before becoming CMO at IMAX. During her tenure, IMAX experienced its highest growth cycle & stock performance and she was named one of Hollywood’s most influential marketing executives by Variety (she also got to meet a lot of VERY cool people!) She then co-founded Reid Campbell Group, now Rival Group, growing it to nearly $30MM in revenue in under 5 years. While she’s recently stepped away from an active role in Rival Group management, she remains an investor in the company and the team’s biggest cheerleader!  

Eileen currently serves on the board of Pure Spectrum and Preface Global and was previously a member of the board of NASDAQ-listed Monotype prior to its take-private sale to private equity investors. These days, Eileen’s time is filled with writing, consulting, and advisory work under the banner of Womintuition. When she’s not working, Eileen enjoys life in the country in the tiny village of Creemore, Ontario where she gardens, golfs and generally lazes about (if you’ve seen any Hallmark movie ever, that’s life in Creemore!). She is married to her beloved husband, Struan Robertson, and is active in efforts to raise awareness of the life-giving power of organ donation as well as organizations committed to advancing social justice and women’s careers.

Reena Vokoun, Founder and CEO of Passion Fit, is an entrepreneur, award-winning author, TEDx speaker, marketer, TV show host and contributor, media spokesperson and certified consumer and corporate health and wellness expert. She graduated with a BBA in Marketing and Management from the University of Wisconsin-Madison and an MS in Advertising and Communications from Boston University. She spent years in marketing, sales and business development leadership roles for Google, Yahoo, Reebok, CNET, GE and Grokker. Reena is a wife and mom of two boys and lives in San Diego, CA with her family.

Kristi is a seasoned business consultant and entrepreneur with an extensive background in consumer insights and technology, having launched her career at Procter & Gamble in Insights and later founding two technology companies. Kristi is particularly dedicated to the fast-paced Generative AI industry, consulting on its utilization for insights at Fortune 1000 companies and market research suppliers of all sizes.

Beck is BAM’s CEO and founder and leads a community of 350+ venture capitalist communications professionals which meet every year at our VC Comms Con event. She’s an angel investor, a Krav Maga practitioner, a TechStars and BLCK VC mentor, a trained Crisis Text volunteer, and works with the San Diego Police department’s Crisis Intervention team. Did we mention she won an Emmy and is completing a PhD in Global Leadership and Organizational Change? To keep it short, she's bad*ss.