2021
WIRexec Leadership Summit


November 8-11, 2021
Sonoma, California
Thank you 2021 Summit Sponsors
Zappi
Lucid
Toluna
Boom Planning
Gazelle Global
Escalent
FastFocus
InnovateMR
Insights Association

About the WIRexec Leadership Summit

Welcome to WIRe’s fifth annual next-generation thought leadership gathering for female executives in the market research industry, the WIRexec Leadership Summit!WIRexec’s Leadership Summit is an immersive retreat for executive leaders within the market research space. Once again the Summit’s rich content will address both the head and the heart, you’ll not only find inspiration to meet your business goals and challenges but also have an opportunity to connect with and renew your spirit in the company of peers. We are putting together an impressive line-up of speakers, from both within and outside of the research industry, on topics ranging from personal branding to storytelling and amplifying your voice to sales strategies, with an agenda that allows plenty of time for networking, unique culinary experiences, and wellness activations. We’ll share more details about the schedule on this page as Summit planning continues—email if you have any questions or need further information. We’re excited to see you in Sonoma!

2021 WIRexec Leadership Summit Agenda

Monday, November 8th

7-9 PM | Kickoff Cocktail Hour at the Blue Oak Room

Tuesday, November 9th

7-8 AM | Optional Outdoor Workout
8:30-9 AM | Breakfast at The Stone Lodge
9-9:30 AM | Kickoff with Kristin Luck
9:30-10:30 AM | "What are You Known For?" with Joanna Bloor
How many of these statements are how others would professionally describe your value? Or how you would describe your value? 1. She’s great at getting things done. 2. She’s great with people. 3. She’s a strategic thinker. 4. She’s a problem solver. 5. She knows her stuff. Now go ask one of your peers the same question. Did you both say “All of the above.” or something close? Most do and that’s a problem. Known for telling executives to stop “being boring” about why they are uniquely awesome, Joanna will lead us in a lively and entertaining workshop that literally and figuratively challenges everybody in the audience to think about how you both can and should take ownership of how you talk about your value. More importantly, why you need to start teaching others why you are uniquely awesome. Through an interactive experience, you will understand the core concept of Why and How do you need to speak to value and future-focused language. Each participant will be challenged to.. — Take Agency of their value language - Find opportunities to identify what they are known for and what they want to be known for –their unique value. — Understand how to Amplify their language in an authentic and compelling way.
Joanna Bloor
Session Speaker:

Joanna Bloor

+ Full Bio

Joanna Bloor, Founder of The Amplify Lab, believes that it’s time for us humans to rethink how we prepare for the future of work. The what, where, when and how of work is changing —and so is the who. Joanna’s on a mission to help us prepare for the big leap into the working future. To uncover and articulate our human value and our place in the next chapter of the working world. No big deal. A self-described “startup junkie”,  Joanna spent her career scaling and building brands like Ticketmaster, Cars.com, OpenTable and Pandora. Known for building teams, infrastructure and revenue strategies through their moments of acceleratin ggrowth and rapid change; Joanna did so in environments where there were no rulebooks, no career paths, no precedents of how things “should” be done. Joanna’s a veteran of playing in the undefined future. A fateful conversation in line at the TED 2016 Conference that led to her realization that the language of humans, how we talk about ourselves and others in the working world, needed to shift. “There isn’t a business leader today who doesn’t think about the potential of their business, products and technology – about how they will solve problems of and in the future. Yet when we talk about the people who create those businesses, products and technologies, we talk about their skills, productivity and titles -all linear and mechanistic language of the past. We need to shift the way we speak about human talent, after all, don’t we hire people to solve problems of the future? Shouldn’t we recognize those people for the future-focused work they do by using multidimensional, potential-oriented language?”–Joanna Bloor

Companies such as Microsoft, Philips, TED, Salesforce, GE, Content Asia, PayPal and Ernest Young have brought in Joanna to work with employees from recent grads to the executive teams (C-Levels).

10:30-11 AM | Break
11-12 PM | Kristine Shine
-
Kristine Shine
Session Speaker:

Kristine Shine

+ Full Bio

Kristine Shine is the Founder and CEO of Shine Talent, an executive recruiting and professional development firm that focuses exclusively on sales and marketing talent. She is also the creator of Career Masters, a career development bootcamp that helps professionals level up in their careers, and the Shine Talent Network, a private professional development community that launches early summer 2021. Previously, Kristine led teams at Microsoft and Bloomberg Businessweek and was the CRO of POPSUGAR, as well as the President of the San Francisco Chronicle.

12:15-1:15 PM | Lunch at The Stone Lodge
1:15-2 PM | Free Time
2-3 PM | "Secrets of Successful Collaboration" with Gretchen Anderson
As the things we create become more complex, and the stakes become higher, your ability to work with diverse groups of people becomes critical. But many people find collaboration challenging. In this session you will learn tips and techniques to succed. Let's make working together less painful and more productive!
Gretchen Anderson
Session Speaker:

Gretchen Anderson

+ Full Bio

Gretchen consults with clients to inform their product strategy and improve team collaboration skills, and her book, Mastering Collaboration is available from O'Reilly. She spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR. Recently, she was Head of Design at PG&E, California’s largest energy company, she has led the design of the hardware and software of a next-generation surgical system, and served as VP of Product at GreatSchools.org.

Her past clients include Virgin Records, Samsung, Johnson & Johnson, and Intel. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.

3-4 PM | "Hit the Bullseye: Know Your Brand" with Laura Fravel
In today's digital age, we ALL have a personal brand, as witnessed by Googling your name. And we can either let an algorithm craft it or we can seize the amazing opportunity in front of us to showcase YOU, your brand. As women, we're taught to be modest. But, it is our voice, our values, and our influence which can truly make a difference (and make a profit). So, let's stand up, be seen, be heard and showcase our true authenticity to move business and the world forward. In this session learn practical steps to take to build and uplevel your personal brand for success as a business owner or as a leader within a larger corporation.
Laura Fravel
Session Speaker:

Laura Fravel

+ Full Bio

Laura helps leaders and businesses owners build impactful, profitable personal brands, to stand out in their niche as the confident expert they already are. She comes from two decades of media and brand storytelling experience – from National Geographic and Netflix to Microsoft and T-Brand Studios. Today, she’s passionate about helping fellow women business leaders find their story – and then effectively shout it to the world…  to be seen, influential and profitable.

4-5 PM | Free Time
5-7 PM | Painting Activity
7-10 PM | Group Dinner at The Lodge

Wednesday, November 10th

7-8 AM | Yoga Workout
8:30-9 AM | Breakfast at The Stone Lodge
9-9:15 AM | Kickoff with Kristin Luck
9:15-10:15 AM | Keynote: "Who Will You Become?" with Anese Cavanaugh
As we move into the next chapter of the world (and the next and the next and the next), we are constantly being challenged by change, ambiguity, and new human and business practices all around us - much of which we have very little control over. It can feel relentless, confusing, and non-stop -- it can also feel like opportunity, new territory, and even magic if we create it. The only thing we have any sort of control over is ourselves and who we choose to become; our becoming. At every step, we are faced with "choice-points" of who we will be, how we will show up, and what we will create next. There is a humongous opportunity to step forward bigger, bolder, stronger, clearer, truer, and better than ever before. However, this will require intention (the clear kind), energy (the right kind), and presence (the authentic and true kind). Our becoming is an active choice. How we show up is an active choice. What we do with this time, and who we've become through the pandemic, is now another active choice. In this session, we'll talk about becoming, using your IEP (Intentional Energetic Presence®) to become intentionally, and leading those around you to become their best as well so that we can create a completely new level of leadership, culture, and well-being together. Not just for ourselves, but for the many who will come and become after us.
Anese Cavanaugh
Session Speaker:

Anese Cavanaugh

+ Full Bio

Anese is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the creator of the IEP Method®, an advisor and thinking partner to leaders and organizations around the world, a keynote speaker, and author (most recently of CONTAGIOUS YOU: Unlock Your Power to Influence, Lead, and Create the Impact You Want). She helps people unlock greater leadership potential, collaborate more inspiringly, create more openly, intuit more bravely, and lead more joyfully and effectively. Top innovators and executives in companies like IDEO, Zingerman’s, Cooper, GM Financial, Vistaprint, 15Five, Fitbit, Vivayic, Kaiser Permanente, and others have engaged with Anese to strengthen team health, maximize leadership impact, and optimize company culture. In addition to appearing in many leading publications, Anese has a column, “Showing Up” on Inc.com and writes regularly for AneseCavanaugh.com.

10:15-10:45 AM | Break
10:45-11:45 AM | "Tapping into Your Potential using the Enneagram" with Lisa Blosser
In this session we will use the Enneagram as a tool for deep self-discovery. The Enneagram helps to identify a worldview and archetype that resonates with your core motivation. This impacts your personality as well as thinking (head), feeling (heart) and actions (body). This powerful tool is a useful guide on your journey towards self- development, relationship building, conflict resolution and the improvement of leadership and team dynamics. It will help you further uncover what drives you, how you can leverage your strengths, and be aware of the blind spots that can get in the way of you soaring to success!
Lisa Blosser
Session Speaker:

Lisa Blosser

+ Full Bio

Lisa’s strategy for working with organizations is informed by two decades of witnessing people move through change and carefully observing what makes them thrive. In that time, she has delivered over 2,000 workshops, research presentations, and keynote speeches on leadership development and organizational change across the United States, Europe, Australia, New Zealand and the Middle East.

Lisa uses her keen sense for discovery to craft and deliver targeted experiences that create lasting change. She specializes in working with executive audiences and uses the Harvard case method and other experiential teaching and coaching techniques in order to explore and expand leadership perspective and performance.

Her coaching practice focuses on C-suite and Mid-level leaders who desire to elevate their effectiveness, presence, and growth through specialized one-on-one interaction that addresses both “vertical” and “horizontal” growth.

Lisa was most recently an Executive Leadership Advisor and Faculty Member at The Advisory Board Company, a Washington DC based research, technology and consulting firm. Her role included teaching, speaking, coaching, consulting, and field testing emerging leadership concepts. She also served as a Faculty member for the ABC Fellowship, an 18-month accelerated MBA-style leader development experience that equips high potential leaders to run organizations of the future.

Lisa completed her Coaching training at Georgetown’s Institute for Transformational Leadership and mastered the Art and Craft of Discussion Leadership through Harvard’s Case Method Teaching Seminar. She is constantly scanning the leadership horizon for the latest thinking in the field.

You can usually find her in one of three places: outdoors exploring the Bay Area’s natural beauty, in the kitchen cooking from scratch or on the computer plotting her next International adventure.

11:45-12:15 PM | An Interview Looking Back
12:15-1:15 PM | Lunch at The Stone Lodge + Jewelry Pop-up
A.FIER is a boho chic lifestyle brand inspired by Amy Fier’s creative pursuits and travels. She designs & curates diamond and gold jewelry, and (soon) much more. You can see her musings and curations on Instagram: @a.fierlifestyle
1:15-1:45 PM | Free Time
2:30-4 PM | "Preparing for the Landmines Ahead" with Heidi Dickert
Living and leading unconsciously doesn't work for individuals nor high performing teams. We'll explore the Four Questions of Conscious Leadership. These four questions can radically change the way you live and lead. Come with your curiosity. Be ready to look at life andleadership in new ways. Laughter is guaranteed.
Heidi Dickert
Session Speaker:

Heidi Dickert

+ Full Bio

Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.

Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.

Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.​

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world.

Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at http://www.heididickert.com.

2:30-4 PM | "Reduce Drama, Build Trust: Conscious Leaders. Conscious Cultures." with Deb Katz
Living and leading unconsciously doesn't work for individuals nor high performing teams. We'll explore the Four Questions of Conscious Leadership. These four questions can radically change the way you live and lead. Come with your curiosity. Be ready to look at life andleadership in new ways. Laughter is guaranteed.
Deb Katz
Session Speaker:

Deb Katz

+ Full Bio

Deb Katz is a consultant with The Conscious Leadership Group. She has more than twenty years experience pioneering new models in conscious leadership in the organizational world. She coaches leaders 1:1, facilitates teams and consults for organizational and cultural transformation. Not only is she an industry expert, she is known to radiate warmth and presence, tell it like it is, and to walk her talk with a gentle and playful fierceness. When not coaching or consulting, Deb is likely to be dancing, hiking, working in the garden or on her stand up paddle board.

4-5 PM | "It Takes a Village" with Heidi Dickert
When we take action towards realizing our vision, mission or purpose in life, it can become a source of fuel for further inspiration and passion. In this session, we will share and leverage each other’s strengths; resources and connections that might help us all rise and succeed together. The purpose of this session is to leave our summit with commitments to support each other after we walk out the door.
Heidi Dickert
Session Speaker:

Heidi Dickert

+ Full Bio

Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.

Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.

Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.

Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.​

Earlier in her career, Heidi created and implemented market research programs in Europe and Africa for companies such as DHL Worldwide Express and SC Johnson. She taps into her knowledge of international markets to assess and strategically develop new products that meet the international needs of clients around the world.

Heidi earned her Bachelor’s degree at University of Wisconsin –Madison.

Learn more at http://www.heididickert.com.

5-6 PM | Free Time
6-7 PM | Travel to Dinner Location
7-10 PM | Final Celebratory Dinner

thursDAY, November 11th

9 AM-12 PM | Optional "Summit Rewind and Strategy Jam Session" with Kristin Luck
Round out the Summit with an intimate jam session led by WIRe Founder Kristin Luck.
12-4 PM | Optional Private Wine Tour with Heidi
Want to keep the party going just a little bit longer? Team up with Heidi Dickert and a small crew of Summit attendees for a whirlwind RV tour of Napa.