< Upcoming Webinars

How to Build Trust and Address Data Quality Issues with Guy Wates and Paul Neto, Measure Protocol

September 23, 2020 4:00 PM

Is trust the solution to dirty data? New research-on-research by Measure Protocol indicates that the right combination of technology and core trust principles has a significant positive impact on consumer behavior when participating in surveys. In this session, you will learn how to build a trust-based environment by focusing on concepts like data sovereignty, privacy by design, fair reward and transparency. Build a deep understanding of how the implementation of these principles can have far-reaching positive impacts on your data quality, the market research industry and new data opportunities. Key takeaways:

  • Dive into new research results that illustrate how respondent behavior changes in traditional vs. trust-based ecosystems
  • Learn how to build a trust-based environment by focusing on five proven principles
  • Gain a working knowledge of how these principles can be implemented in your real-life research projects for better data quality

This event is Wednesday, September 23, 2020 at 4pm BST.

Thank you to our sponsors:



Paul Neto

Co-Founder and Chief Marketing Officer

Paul is currently co-founder, Chief Marketing Officer at Measure Protocol, a blockchain-powered marketplace for person-based data. Prior to founding Measure Protocol, Paul was VP Digital & Media at Kantar Canada. Paul has also led a number of digital innovation, product and research roles at comScore, and at Crowd Science which he co-founded and was acquired by YuMe where he pioneered research in virtual reality, neuroscience and connected television. As a regular speaker at research and media conferences, including IIeX, ARF, IAB and Variety, Paul was a recipient of the IAB Service Excellence Award in 2015.

Guy Wates

Director of Operations and Programmatic

Guy Wates serves as Director of Operations and Programmatic at Measure Protocol, the ethical person-based data marketplace powered by blockchain. Prior to joining Measure, Wates was Global Head of Operations for Zappi, where he oversaw customer operations, sample operations, product operations & business operations. He previously served as Global Operations Manager for GfK, and began his market research career as a media researcher with TNS Media (now part of the Kantar family). Wates holds a Bachelor of Business Science from University of Cape Town and is based in London.