Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
In this virtual interview, Kasey will answer questions about her journey in insights and growing an insights function for greater reach and impact; the pivotal relationships that shaped her career and the moments where challenging conventional thinking paid off.
Modeled on New Balance’s global consumer research, we’ll also talk sneakers, style, performance and have Kasey reflect on an artifact from her life. With candid reflections on work and growth, you’ll walk away with professional and personal inspiration.
Escalent’s Dyna Boen will moderate this can’t-miss event for insights pros looking to lead with purpose and impact.
Kasey Griesmer is the Director of Global Consumer Insights and Analytics at New Balance where she is reimagining how insights shape strategy across brand, product, and go-to-market decisions. With a background spanning marketing, strategy, and analytics, she brings a sharp commercial lens to consumer understanding. She has roots in qualitative research and a passion for storytelling, which inspire her to embed insights upstream to drive smarter, faster, human-centered decisions. At her core, Kasey is a connector—of data, teams, and ideas—committed to aligning global priorities with real-world needs and unlocking impact through empathy and action.
Dyna Boen is the Managing Director of the Consumer Goods & Retail and Telecommunications practices at Escalent. She has a propensity for action and is on a quest to advise and inspire insights leaders across the world. Dyna is a student at Standford GSB in the Standford Executive Program (SEP). Over the course of her career, Dyna has been on the executive team of multiple venture-/private-equity-backed start-ups, including two that she co-founded. On this journey, she’s experienced an IPO, scaled a company, and been through two acquisitions. She also co-founded the WIRexec Leadership Summit to promote collaboration among other female executives in her industry. Above and beyond, Dyna believes in diversity and inclusion as well as providing mentorship to young women. Dyna and her partner live in Northern California. They love to mountain bike, ski and do yoga when they’re not busy sorting drama between their two teenage girls, teenage boy exchange student, and rambunctious Frenchie named Matcha.
