Toluna has assembled a group of industry leaders that span product marketing, R&D, operations and sales to speak to leading innovations within the market research technology space. From automation to AI and Machine Learning you’ll learn what’s next for the market research industry and how you can apply these concepts to your business with great impact.
Our panel of experts will speak about;
• The latest technologies and their impact on the consumer insights space
• What types of innovative approaches and technologies do we see having an impact in the future
• How can you be perceived as innovative within your organization and when is it ideal to consider new methods
Susan is responsible for developing, defining and implementing best practice across the research function. Susan’s quality-focused approach to delivering insights for leading brands has led to some of Toluna, and Harris Interactive’s most longstanding and valued client partnerships.
Debbie’s career spans 20+ years, with a diversity of experience, ranging from commercial sales, research, marketing, account management, and solution/product development. She is currently responsible for Toluna Start Quant & Qual Strategy, including automated solutions, scripting features, live discussion, and platform strategic partnerships. Debbie is passionate about delivering high quality agile products and innovations to the market that disrupt the status quo and enable our clients to benefit from quicker decision making and more focused budget spend.
Katrina Noelle is principal of KNow Research, an insights consultancy based in San Francisco that has been designing custom research initiatives for clients by combining methodologies from traditional in-person research with digital approaches since 2003 She is also co-Founder of Scoot™ Insights, who’s trademarked Scoot Sprint approach helps decision-makers choose the right direction. Katrina relishes the opportunity to empower and support talented women on her team and in her network of expert partners. She believes in the ability, empathy, strength and drive of women in Insights and works to bring out those qualities in others.
Darci's 10+ years of experience in market research have been focused on providing data and software solutions for research and insights professionals. In her current role, she is responsible for helping clients adopt Canvs' AI Automation of text and emotion analysis to derive meaningful insights from their unstructured data. Darci is passionate about collaborating with market research professionals and has served on the Insights Association, New England Chapter Board for 3 years with a focus on volunteer recruitment and engagement.