Given rapid consumer behavior changes, shifting budgets, and remote work, there are plenty of new challenges facing consumer insights pros right now. The need for agile insights has accelerated, and companies need to invest in strategies that enable them to become truly consumer-centric. But which approaches to insights can actually help your team make faster, smarter decisions?
During this webinar, Monika Wingate will share the results from Digsite's research study on the top challenges facing market researchers today. She will also discuss which insights trends you should be acting on in 2021 to conduct more effective market research and overcome these challenges.
During the webinar, you'll learn:
• How market research is evolving
• How to effectively apply agile insights approaches to drive growth and innovation
• Best practices and solutions for conducting effective market research
• How to structure your team to be consumer-centric
Monika is the CEO and Co-Founder of Digsite, an agile insights platform that makes it faster for teams to learn from and iterate with consumers. She has more than 20 years of marketing, innovation and market research experience. Monika has held positions at General Mills, Pillsbury, and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. She is a frequent speaker and regular blogger on research topics.