In today’s landscape where Market Research fraud threats continues to evolve and data quality is perpetually top of mind, dtect will lead a practical, leadership-focused discussion on embedding data quality across your team’s workflow to drive efficiency and measurable impact, in which you’ll learn about:
• Leadership buy-in and culture: How to champion a quality-first mindset across roles from executives to managers to researchers grappling with data every day - so everyone owns data integrity.
• Efficient processes and technology: Best practices for proactive fraud prevention and streamlined QA that save time in field management, data cleaning, and delivery.
• Demonstrating impact: Approaches for framing the business case for investing in quality -including time-saving strategies, cost-avoidance scenarios, and reducing escalations - geared toward securing stakeholder support to better serve your clients.
Roddy Knowles is COO at dtect, ensuring its customers get maximum value from the data quality platform that prevents survey fraud. Throughout his career, he has been a persistent champion of innovation, standard-bearer for data quality, and vocal advocate for research participants. He serves the research community as a board member at MRII, an Insights Association Laureate, and an active contributor to industry association initiatives. He enjoys long walks on the beach, making dumb tee shirts, and the Oxford comma.
Andrea has worked in research since 2011, with a focus on developing innovative digital solutions across both qual and quant. Today, she focuses on building dtect's technology-first platform that prevents survey fraud.
