< Upcoming Webinars

2022 Annual Webinar Series | July Session: "Stir It Up: Making Good Trouble through Difficult Conversations"

July 12, 2022 11:00 AM

Difficult conversations aren’t just something to overcome; they’re also important tools for your professional tool belt. The “Big Questions” one encounters along their career — topics like promotions, disagreements, and issues around workplace culture — offer opportunities to expand your milieu and connect more deeply with your team. We’ll sit down with three people professionals in the MR field who eat difficult conversations for breakfast and tune in as they share their experiences, outcomes, and lessons learned along the way. Come prepared with your own “Big Questions” and our esteemed panel will help you find the way through.

This year's Annual Webinar Series is generously sponsored by FUEL + The Focus Room — thank you for making this FREE resource available to the WIRe and broader Market Research communities.

Thank you to our sponsors:

Focus Room


Megan Cross

Head of I&D

Megan leads Kantar’s global I&D strategy. Her career began as a secondary school teacher with Teach First, before she joined Accenture working in change management alongside leading their UK Pride network. She is committed to making the workplace fair and inclusive, where everyone can access opportunities and anyone can thrive.

Jessica Reiter

Senior Director, Commercial Insights & Strategy, E. & J. Gallo Winery

Jessica Reiter leads Commercial Insights & Strategy at E. & J. Gallo Winery, the largest winery in the world with over 130 wine and spirits brands in its portfolio including High Noon, Barefoot Cellars, Apothic and many others.  In her role, she leads teams that are delivering world-class consumer, brand, shopper, and category understanding, driving empathy and democratizing insights across the enterprise including Sales, Brand Management, and executive leadership functions.Prior to Gallo, Jessica held insights and strategy leadership positions at agencies such as Ipsos’ Neuro & Behavioral Science Center, at Starcom MediaVest working across P&G’s personal healthcare portfolio, and at Kantar Retail (formerly Cannondale Associates) where she consulted across a variety of blue-chip CPG clients. Jessica has a BS from Boston University in Business Administration.

Lynnette Cooke

Strategic Advisor

Lynnette Cooke is an advisor to high growth companies. She was the CEO of Kantar Health and in 2009, she led its creation by merging five healthcare research and consulting firms into one global organization. Kantar Health continued to transform and strengthen as an industry leader. In 2020, Lynnette led the process that resulted in Kantar Health being acquired by Cerner, now part of Oracle.

Drawing upon her experience building and scaling businesses, Lynnette provides advisory services focused on executing long-term growth strategies and cultivating a corporate culture that empowers and retains top talent.

Always drawn to healthcare, Lynnette is passionate about patient education and the use of technology and real-world evidence to expedite the development and approval of life-changing treatments. She is currently a board member of Within3 and Apollo Intelligence, two companies with a shared vision to use data and insights to improve patients’ lives.

Lynnette believes in paying it forward through mentorships and volunteerism. She is an active mentor and sponsor to women leaders aspiring to advance their career and is an advisor to Women In Research (WIRe, www.womeninresearch.org), an organization that connects and empowers women across the global research community. For over 20 years, Lynnette has been a supporter of Angels Place (www.angelsplace.com), an organization in Michigan providing loving homes and professional support to individuals with intellectual and developmental disabilities.

Amy Snow

SVP, Research and Insights at The Wonderful Company

Amy Snow serves as Chief of Staff for Lynda Resnick and SVP of Research and Insights for The Wonderful Company, a privately held $5B company committed to offering high-quality, healthy products. TWC has a wide-ranging portfolio of best-in-class product including FIJI Water, Wonderful Pistachios, POM Wonderful, Halos, and JUSTIN Wine, among others. The company was founded by entrepreneurs Stewart and Lynda Resnick. In addition to leading brands, the company is also known for ground-breaking philanthropy, making substantial contributions to education, health and wellness, and community development in the Central Valley of California.

Amy works across the entire brand portfolio, as well on enterprise-level initiatives and the full scope of philanthropy. She serves as a thought partner and strategic thinker, supporting Lynda Resnick across a multitude of professional and personal endeavors including passion projects and investments.

Amy originally joined the company to build a best-in-class in-house Research and Insights function and she still serves as SVP of Research and Insights, in addition to being Lynda’s Chief of Staff. She spends a lot of her time on talent development, mentoring, and culture.

Amy got her start in research more than 30 years ago and has conducted strategic branding and strategy work for Google, Amazon, Disney, Nike, Uber, Facebook, Starbucks, VISA, Harley Davidson and countless others. Most of her work was global in nature, which took her all over the world interviewing consumers to launch and optimize brands, products, and innovations. Past work was awarded an Ogilvy Gold and two MarCom Awards in Brand Design. She has been featured in numerous publications, presented at TMRE, Insights Leadership Conference, and Qual360.
She guest lectures at universities in marketing, branding, and strategy.

Amy raised two daughters, Carson, who graduated from California State University Northridge in 2021 and is a copywriter and aspiring screenwriter, and Cameron, who graduated from UC Berkeley in 2022 and plans to attend law school next year. In Amy’s spare time, she can be found hiking, taking exercise classes, or walking LA. An architecture buff, she has renovated more than a dozen houses. Amy never passes up a chance to try new things and recent adventures include flying trapeze, skydiving, off-roading and welding.