< Upcoming Webinars

2022 Annual Webinar Series | August Session: "Be The Change: Reflections on Leadership"

August 23, 2022 11:00 AM

What does it take to be a good leader? Regardless of where you are in your career, practicing a “managing up” mindset can transform your career and set you apart as a potential leader. But it all starts with Y-O-U.

Listen in on our panel of Market Research professionals at different stages in their careers as they define how “Managing Up” has shaped their professional outlook. Attendees will leave the session with a positive path forward that empowers them to step into leadership with empathy, strength, and a willingness to learn from their colleagues and peers.

This year's Annual Webinar Series is generously sponsored by FUEL + The Focus Room — thank you for making this FREE resource available to the WIRe and broader Market Research communities.

Thank you to our sponsors:

Focus Room


Tiffany Hays

Founder & CEO, FUEL + The Focus Room

Tiffany Hays is a life-long market researcher, starting her career while in college at the University of North Carolina at Chapel Hill. After moving to Nashville, she took over the reins of 20/20 Research’s facility operations, where she identified a need in the industry for hands-on global logistics.

In 2006, Tiffany set out to independently launch her first global logistics firm, and in 2008 acquired Greenberg Studios in San Francisco, a partner relationship, to form watchLAB.
After making the decision to exit watchLAB in 2014 – Tiffany, with a ‘no fear’ attitude, a passion for startups, and a strong desire to support female entrepreneurship within the global market research industry, founded FUEL.

In late 2014, to further support the needs of FUEL’s growing global and domestic client base, she purchased The Focus Room in New York City, and in 2019 expanded to the West Coast with The Focus Room in Orange County, CA.

In her career tenure, Tiffany has headed research for the largest global ad campaign launch in history, working with Crispin Porter + Bogusky and Microsoft on the 8-country Windows 7 ‘My Idea’ campaign. She plays an active role in numerous industry organizations through serving on boards, sponsoring and supporting those making a difference in the research community, along with sharing her years of knowledge and experience through various panel and podcast speaking engagements.

While a love for research and innovation has kept her in the market research industry, it’s her passion for global entrepreneurship and excitement of growing a startup from ground zero to a multi-million-dollar operation that truly charges her.

Jessica Irwin

Director, Experience Insights, Verizon

Ebony Vaz

Founder & CEO, Above Promotions

Ebony Vaz is the Founder and CEO of Above Promotions, a marketing technology and public relations company in the Tampa, FL area. She is also the author of the book titled “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” and a marketing instructor.

She has worked on campaigns for businesses such as AT&T, AAA, AOL, Cold Stone Creamery and Verizon Wireless to smaller national and international organizations and large non-profits such as the University of South Florida.

She was featured on MSNBC.com, Food and Wine, Social Media Today, Food Fanatics, BizBash, AdWeek, PR Daily, Yahoo.com, and other publications. Awarded as one of the Top 50 Black Marketers on the Rise by AAMA, she is frequently invited to speak on emerging technology for marketing and public relations strategies, crisis communication issues, marketing trends, startup ecosystems, and STEM and diversity.

She continuously gives back to her local community as the Founder of A Few Creatives, Board Director for InfraGard Tampa Bay, Impact Board Member for Synapse Florida, serves on the Pasco EDC Global Coalition Committee, Advisor for Pasco County Career & Technical Education, USF College of Education Cybersecurity Advisory Board member, Soaring Cities Advisory Committee, Small Business Development Center Expert Consultant, Tampa Bay Smart Cities Alliance member and a member of the Tampa Bay Organization of Women in International Trade.

Liz White

SVP, buzzback market research

With 17+ years of experience working with some of the largest brands, Liz’s passion lies in developing creative approaches to tough business questions. She champions new research technology innovation at buzzback - expanding AI, automation, and scaling agile approaches with new ways to attain consumer centricity. Liz leads buzzback’s largest account and founded the qualitative division, building and retaining high performing teams year over year. These teams have each been recognized by Quirks; winning the 2020 Excellence award for supplier-client collaboration and was a finalist in 2021 for Qualitative Excellence under her leadership.