Ivy currently heads up ConsumerInsights for Airbnb in APAC, where she works with teams across commercial, marketing, product, policy and comms to shape brand and audience strategy in the region.
Prior to Airbnb, she was at Hilton where she had a variety of roles leading consumer insights, strategy, analytics and marketing for Hilton Enterprise and Hilton Honors in Asia Pacific. Prior toHilton, Ivy worked across a variety of insights and analytics roles withDiscovery, Microsoft and Prudential. She also worked with clients including Tencent, Lenovo, J&J, VISA and American Express in her roles with WECommunications and Nielsen.
Her work has been covered by Campaign Asia, the Wall StreetJournal, The Guardian, Marketing Magazine and CNET. She has pioneered research focused on multi-screening, cross channel engagement and data-driven exchanges to help develop products and content for disruptive brands. You can find her speaking across a variety of marketing, tech and consumer topics in the Asia-Pacific region.
Ivy is a big believer in mentorship and the positive impact it brings to both mentors and mentees. She actively looks to volunteer in causes close to her heart including financial literacy, working parent support (especially mothers returning to work after a career break) and minority representation.
Owner, iYroshi integrated solutions; a small business with great potential! A sought- after, versatile and passionate professional with excellent entrepreneurial insight and experience spanning across 20 years across diverse disciplines namely Market Research, CX Research & Insights, Marketing, Consultancy, Media Research, Training, Mentoring, Corporate Communications and Strategic Business Development.
I am an experienced and passionate Consumer Insights leader and change agent with a focus on Youth and Family. With more than 20 years leading insights teams, I am well-versed in fostering a strategic insights organization, have strong interpersonal skills and a proven track record developing an excellent network, building trust and working collaboratively with executives, cross-functional partners and vendors to drive brand growth. I am known for my grit and perseverance to thrive in a fast-paced, high-volume environment with diverse and complex work. I am intellectually curious and has a love of learning. My Core Competencies include:
◊ Subject matter expert in toys, gaming, and kids’ story development (TV, OTT, Film, Publishing, etc.)
◊ Customer-centric, business and global mindset
◊ High degree of comfort managing multiple stakeholders and team members
◊ Inspires and influences strategic, product and marketing decisions
◊ Deep knowledge of Insights solutions and methods
◊ Uses agility, creativity and ingenuity to develop solutions to complex problems
◊ Track record of developing, training and inspiring research teams, empowering their abilities
When I'm not working, I mentor young professional women through Women in Research and YearUp students starting their careers. In addition, I enjoy exploring my family genealogy, traveling, reading and spending time with family and friends.
Research leader for 20+ years, growing teams across consumer packaged goods, automotive and tech industries as both a supplier and brand partner.
Hi, I'm Julie, VP Sales & Revenue, a Speech and Debate judge, a mom of college age kids. I mentor both formally and informally, although I call it dual-mentoring because it always goes both ways. Our industry is expanding and there's loads of opportunity for you to present, network and find your path. My goal is to share the joys of the journey. I'm known for helping to keep the strategic goals in focus (reframing context, minimizing distraction), for asking questions and for witnessing the greatness in others and often amplifying it, as appropriate :)
Karen is an independent qualitative research consultant with 30 years of experience in the field. She's an active member of the Qualitative Research Consultants Association (QRCA) with "Advance" status, currently serving as Chair of the Creativity & Innovation Special Interest Group and working as a Feature Editor for QRCA Views. She is passionate about creativity & innovation: in 2016, the Next Gen Marketing Research group and WIRe (Women in Research) presented her with the Disruptive Innovator Award for her co-creation of a new qualitative research method.
Katrina Noelle is principal of KNow Research, an Insights consultancy based in San Francisco that has been designing custom research initiatives for clients by combining methodologies from traditional in-person research with digital approaches since 2003 She is also co-Founder of Scoot Insights, who’s trademarked Scoot Sprint approach helps decision-makers choose the right direction. Katrina relishes the opportunity to empower and support talented women on her team and in her network of expert partners. She believes in the ability, empathy, strength and drive of women in Insights and works to bring out those qualities in others.
As Owner & Director of The Band Consultancy, I lead a team of experts in user/qualitative research, psychology, brand strategy, and insight storytelling. My passion is helping companies design, plan, and innovate to grow their business. For the past 12 years, my expertise has been focused on designing a humanized approach to participant recruiting, implementing non-traditional qualitative research methodologies, and bringing impactful insights to business innovation pipelines.
Laura Beavin-Yates holds a Ph.D. in Cognitive Psychology and has more than 15 years of experience helping brands use data to achieve key growth goals and optimize communication strategies in a way that is authentic, meaningful, and relevant. She has vast experience with innovative emotion-based research methodologies, and a proven track record empowering brands like Google, P&G, Danone, Mars, and Kimberly-Clark to solve complex brand, product, and messaging challenges through data-driven storytelling. As an experienced startup leader, she has also contributed to B2B and B2C growth through the lens of marketing, product development, CX, and data-driven decision making.
Currently, Laura is the SVP of Partnerships and Marketing at Immersion Neuroscience, a neuromarketing SaaS startup enabling brands to quantify the emotional impact of content and experiences via a proprietary smartwatch app. She is also spearheading the go to market strategy for a new consumer wellness app rooted in neuroscience. Laura also serves on the advisory board for Availyst (a B2C food discovery app), Lifewrite (a B2C writing for wellness platform), and Five to Flow (a B2B consultancy focused on EX and CX).
As founder and CEO of Logica Research, Lilah is driven to help organizations use research to improve people's lives and drive business growth. Logica Research excels in creating customized research solutions that spark brand engagement, launch products and services, and establish thought leadership programs and media coverage.
Logica's client list includes Fortune 500 companies, non-profits and start-ups. Insights have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.Logica Research is also the author of the Future of Money Study. The Future of Money Study highlights the consumer mindset around how we make, spend, save, and invest. The study highlights generational differences and speaks to the next generation of Gen Zers, whose oldest members are now adults entering the work force and managing money. Check out our Future of Money Study here, https://logicaresearch.com/future-of-money/
Lilah is an active speaker and writer on the Future of Money, and the Future of Work, customer engagement, and insights communication. Lilah is an engaged member of Women in Research (WIRe) and the Forbes Business Council. Logica is a certified woman-owned business.
Lisa Horwich is the founder of Pallas Research Associates, based in Seattle, Washington. Pallas focuses on B2B research primarily for the tech industry. Lisa started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers. Prior to her career in market research, Lisa spent time in software development as well as ERP system integration. She currently co-chairs the B2B SIG for QRCA and is the past president of the Puget Sound Research Forum. Lisa has spoken widely on technology topics and has been published in Research World and Greenbook. In her spare time, she practices martial arts, is a voracious reader and loves to bake treats.
Lori believes that market research, done well, can arm executives with the right information to make their 'gut instinct' right, more often. She doesn't just deliver insights, she delivers a robust, cross-industry and forward looking approach to research. Lori engages in research projects in UX, product design, pricing behavior, customer journeys, segmentation, thought leadership, and brand equity. Lori has worked with start-ups, emerging companies, and Fortune 100 clients across Canada and the United States, and has conducted research globally. Her experience is in technology, communications, finance and insurance, as well as social research in health and agriculture.Lori is also an experienced public speaker, having taken the stage at several national #MRX conferences (including FestNewMR, MRIA, MRMW, and Quirks). She also serves as adjunct faculty teaching market research methods and business communications at the college level.
In her current role, Lynn is responsible for leading primary market research engagements at Trifecta Research. She has spent her 30+ year career in market research and analytics. During that time, she has provided study design expertise and strategic guidance to both B2B and B2C clients in a wide range of verticals. Lynn has developed and led numerous successful, multi-market quantitative research studies, including segmentation and market sizing. Prior to joining Trifecta, Lynn led the research teams at a global B2B Media company, a niche advertising agency, and most recently, launched the Insights function at a B2B durable goods manufacturer. Lynn earned a Bachelor of Arts degree from the University of Northern Iowa and recently earned an MBA from the Tippie College of Business at the University of Iowa.
Lynnette Cooke is an advisor to high growth companies. She was the CEO of Kantar Health and in 2009, she led its creation by merging five healthcare research and consulting firms into one global organization. Kantar Health continued to transform and strengthen as an industry leader. In 2020, Lynnette led the process that resulted in Kantar Health being acquired by Cerner, now part of Oracle.
Drawing upon her experience building and scaling businesses, Lynnette provides advisory services focused on executing long-term growth strategies and cultivating a corporate culture that empowers and retains top talent.
Always drawn to healthcare, Lynnette is passionate about patient education and the use of technology and real-world evidence to expedite the development and approval of life-changing treatments. She is currently a board member of Within3 and Apollo Intelligence, two companies with a shared vision to use data and insights to improve patients’ lives.
Lynnette believes in paying it forward through mentorships and volunteerism. She is an active mentor and sponsor to women leaders aspiring to advance their career and is an advisor to Women In Research (WIRe, www.womeninresearch.org), an organization that connects and empowers women across the global research community. For over 20 years, Lynnette has been a supporter of Angels Place (www.angelsplace.com), an organization in Michigan providing loving homes and professional support to individuals with intellectual and developmental disabilities.
Expert in market research & innovation. In constant search for new inspirations. International entrepeneur who promotes cultural exchange and diversity as added value in itself. Visionaire, passionately nurtured by creativity, inspired by latest technology advances. Curious, intuitive, open minded tenacious business leader with strong startegic commercial international consulting background.
