Join the WIRe Delhi chapter for a fun, virtual event open to attendees globally! We'll first hear from InsightGig's Vidya Venugopalan who will discuss the impact of automation on qualitative empathy measures and how to leverage automation without sacrificing depth. We'll also hear from The She Lab's Stacy Graiko on the state of qualitative career paths and how to "future proof" your professional journey. Stick around for breakout sessions, networking, and more!
Stacy Graiko is a seasoned qualitative research expert with over two decades of experience uncovering the deeper motivations, cultural contexts, and emotional drivers behind consumer behavior. Known for her empathetic yet strategic approach, Stacy has helped Fortune 500 companies, start-ups, and mission-driven organizations translate human insight into business growth as a qualitative specialist a Kantar, Ipsos, Morning Consult, and currently the She Lab.
She holds a B.A. in Psychology and Communications from Anna Maria College and a Master’s degree in Applied Positive Psychology from the University of Pennsylvania—an academic foundation that fuels her commitment to understanding what drives well-being, decision-making, and connection in today’s complex marketplace.
Whether moderating focus groups, leading ethnographies, or designing bespoke insight communities, Stacy brings a rare combination of psychological depth and creative rigor to every engagement. Her work centers on elevating human truth as a competitive advantage—especially when it comes to understanding women, multicultural audiences, and emerging generations.
