Join the WIRe San Francisco team online for a virtual event designed to help professionals get past their obstacles and limiting beliefs to reach new heights. Well log on for a brief panel with Bianca Pryor (BET), April Jeffries (IPSOS), and Lilah Raynor (Logica Research) who will discuss the “Inside the Researcher’s Mindset” study and the ongoing sticking points facing market researchers from achieving their career dreams. Leaders and new faces to the industry alike will leave the conversation with actionable steps forward. We'll finish up the session with some virtual networking and group discussions that will facilitate new connections and fresh conversations. Don't miss it!
Brin Moore is a Partner at Trusted Talent, a firm specializing in helping Market Research firms find the right talent for the right jobs. An industry leading executive, Brin has over 20 years of diversified expertise in building, leading and mentoring world-class sales, business development, product and marketing organizations in the Market Research Industry. Brin started in quantitative & qualitative research at companies such as IRI and Greenfield Online and has experience in both custom and syndicated research. With a move to the San Francisco Bay Area in the early days of online, was a member of the founding management team at Greenfield Online, Brin has stayed at the forefront of emerging technologies for market research and consumer insights and has had experience with online sample, mobile research, video and data visualization, among other
Brin has been responsible for building new products, growing international markets, full P/L management, brand marketing, and ROI. Demonstrated leadership in partnering with senior teams, transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability, and shareholder value. The key to her success has been building and mentoring the right team(s) for the business.
Bianca started out in research at Chicago Focus back in 2007 followed by a run at Kantar TNS in Brand & Communications.
It was at System1 (formerly known as BrainJuicer), however, where she stepped into executive leadership - growing books of business, developing and maintaining client relationships and coaching teams in both Chicago, NYC and LA.
She is currently at BET Networks, a ViacomCBS company, as the Vice President of Consumer Insights for Content Optimization & Marketing Strategy.
When she’s not testing TV pilots and promos, then she’s sleeves up with Insights Association on both the national board and the I.D.E.A. (inclusion, diversity, equity and access) Council, pitching and fundraising for a new app she co-developed that focuses on Black maternal health, learning about artificial intelligence through Black Women in Ai, and exploring the Bronx with her toddler in their cargo box bike.
As founder and CEO of Logica Research, Lilah is driven to help organizations use research to improve people's lives and drive business growth. Logica Research excels in creating customized research solutions that spark brand engagement, launch products and services, and establish thought leadership programs and media coverage.
Logica's client list includes Fortune 500 companies, non-profits and start-ups. Insights have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.
Logica Research is also the author of the Future of Money Study. The Future of Money Study highlights the consumer mindset around how we make, spend, save, and invest. The study highlights generational differences and speaks to the next generation of Gen Zers, whose oldest members are now adults entering the work force and managing money. Check out our Future of Money Study here, https://logicaresearch.com/future-of-money/
Lilah is an active speaker and writer on the Future of Money, and the Future of Work, customer engagement, and insights communication. Lilah is an engaged member of Women in Research (WIRe) and the Forbes Business Council. Logica is a certified woman-owned business.
April Jeffries is Global President of Ethnography and Immersive research at IUU, the qualitative service line of Ipsos. She provides vision and strategy in our mission to better understand people, markets and societies and has been labeled an “Empathy Activist”. Her global team of experiential researchers, qualitative consultants, ethnographers, anthropologists and filmmakers focus on changing the game through heightened understanding of the human behind the data.
April is a co-leader of Ipsos’ Anti-Racism Employee Resource Group which was launched last summer in response to the racial unrest in the US and she along with Manuel Garcia-Garcia, Debi Lee and a team of over 300 Ipsos employees have been pushing a passionate DEI agenda throughout the organization focused on 4 key pillars:
April also sits on the IDEA Council of the Insights Association, a special council designed to address Inclusion, Diversity, Equity and Access within the Insights industry.
She has successfully designed and implemented growth strategies for key industries and her prior roles have included President Ipsos Understanding Unlimited US, Vice President Innovation Pinnacle Foods, Vice President Marketing Pepperidge Farm and Marketing Director Campbell Soup Company. She “grew up” in the classical marketing tradition at Kraft Foods.
Ms. Jeffries holds a BS in Mechanical Engineering from MIT, an MBA from The Wharton School of Business and a Certificate in Multimedia Technology from New York University. April is also the author of “Idea Birthing - A Woman’s Guide to the Successful Delivery of Her Brilliant Idea” and is an award-winning writer and producer of original works in various mediums.