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Special Events

2023 WIRe Luncheon @ ESOMAR Congress

Special Events

Beurs van Berlage, Veiling Zaal Room

12 Sep



2023 WIRe Luncheon @ ESOMAR Congress

Event Details

Join us in Amsterdam this September for one of our capstone events of the year. Enjoy a buffet lunch, networking with the global WIRe and extended MRX communities, and a panel discussion on the importance of branding. This is your opportunity to connect globally and meet and mingle with fellow researchers in an intimate setting. This event will sell out quickly, register now to ensure your spot!

Panel Topic: Global Branding Unveiled: Crafting Personal and Corporate Legends

In today's hyperconnected world, building a global brand is both an art and a science. It involves seamlessly blending the essence of personal and corporate identities to create an authentic, captivating narrative that resonates with audiences worldwide. Join us for a dynamic panel discussion where industry leaders will unravel the secrets to crafting enduring global brands, encompassing both personal and corporate dimensions.

A BIG thank you to our sponsors Keen as Mustard, FUEL + Focus Room, and MDI-Global as well as our partners at ESOMAR for making this event possible!

Event Location:

Thank you to our Sponsors!

Keen as Mustard
Focus Room
MDI Global


Seyi Adeoye

Seyi Adeoye

CEO of Pierrine Consulting

Seyi is a seasoned business leader with well honed expertise spanning strategy, business development, business growth advisory, marketing and international expansion dynamics.

Former Client Services Director with TNS Nigeria, Seyi managed market research teams across diverse sectors and clients like MTN, NBL, MasterCard, Interswitch, banks, Google, Arla Foods, Total, PZ, Lagos State Government, RTI, World Bank, DfID and Bill & Melinda Gates Foundation.

He was also Head of Strategy & Business Development for RMS Group (with operations across Asia, Europe and Africa), where he developed group operational policies, strategy road maps and was instrumental to eventual merger with Kantar Global.

Prior to this, he was head of Product Research and Deployment for Access Bank Group; covering Nigeria, Sierra Leone, Gambia, Rwanda and Cote’ D’Voire.

Seyi is a graduate of Obafemi Awolowo University, alumnus of Lagos Business School,  a ISEB UK certified Business Analyst, ESOMAR Insight250 award winner and ESOMAR Insight250 2022- 2023 international judge.

He is currently the CEO of Pierrine Consulting with offices across Africa, the program director of MRA Lagos ,the convener of What-Is-New International Conference and WINx Nigeria.  

Nikki Lavoie

Nikki Lavoie

EVP, Innovation & Strategy at Savanta

Nikki Lavoie is a spirited and intuitive consumer and user research expert, specializing in qualitative methodologies. Nikki has spoken on numerous topics, including DE&I, Emotional Intelligence, the Rise of UX in the post-Covid era, and the power of linguistics and cultural translation. She has been living as an American in Paris for over a decade, founding and selling a successful insights agency. As a former Vice President of the ESOMAR Council, Nikki now leads Savanta’s brand and innovation strategy.

Pravin Shekar

Pravin Shekar

CEO of Krea

Pravin is the Chairman of KREA (India's leading Health Insights company) and is a Managing Partner at KRUX108 (Marketing consultancy). Pravin is also a social investor in CAN DO (a BPO, by/for the physically challenged) & KÄSE, a producer of artisanal cheese.

He is the recipient of American Marketing Association’s “Emerging Leader 4Under40 Award”, and the Ginny Valentine “Badge of Courage” award for evangelizing skilling/employment for people with disabilities.

A prolific creator, he has published seven books, with five more in the pipeline. He is producing a music album which will be launched in December 2020.

Pravin is a past President of the Market Research Society of India, a Trustee at the Jeevan Stem Cell research center, an advisor at The Bhoomika Trust and founding board member at the Professional Speakers Association of India.