Join us on October 7th as Cheryl Stallworth and Melissa Dougherty, founding partners of ShedLight, discuss why marketing research and analytics are more important than ever and how you can use your voice and your work to create more inclusive and prosperous communities, companies and brands.
Michele’s focus at MetrixLab is to work closely with clients across projects, helping to deepen relationships and build trusted partnerships. Her extensive research expertise spans the entire range of innovation and brand research for multiple categories, including beauty, consumer healthcare, packaged goods, and financial services.
Prior to MetrixLab, Michele held senior positions at Kantar Millward Brown and RTiResearch, where she played a critical role in the development and analysis of strategic research for US-based and international clients alike. Michele has partnered with multiple clients to revamp and revitalize research program processes, including the establishment of methods, action standards, playbooks and ‘roadshows’ with brand, agency and business stakeholders. Proudly, Michele’s work has supported the development of multiple award-winning creative campaigns.
At Kantar, she regularly led workshops and training modules for clients and colleagues and has served as judge for the North American Effie Awards. She was also the regional lead for Kantar’s Women-in-Leadership program.
Michele is the founder and event leader for the Connecticut chapter of WIRe(Women in Research), a global non-profit organization dedicated to the advancement of women in the marketing research and intelligence community.
Michele holds a BA in Economics and US History from Binghamton University and a Masters in Education from Iona College. A former teacher, she remains active in education by volunteering on her local School Governance Council. She lives in Stamford, CT. Email