Are there opportunities for virtual market research positions? I’ve been remote work for 3+ years, which is a must have for me as a military spouse, and I would like to transition from my program evaluation role to market research.

September 4, 2020

Hello. I found this organization when I was looking for information about how to break into market research as a newcomer. I have a Graduate degree in the humanities but want to cross over to an Insights-related field. Do I need to go back to school or is there an entry point that I might not be seeing? Thank you.

August 27, 2020

Hi there, Thank you very much for this opportunity! I am trying to start a new career transitioning from academia. I am a PhD in cognitive science and psychology with about 10 years experience of research design and data analysis. I have an experience of public speaking, managing a small team, publishing in peer-reviewed journals and obtaining an external funding. However, when I apply for entry or mid-level positions that does not lead anywhere. My question is – what positions in you opinion could be suitable for someone with a background like mine. Is such transition even possible?

July 23, 2020

Hi, thank you all so much for offering your advice and wisdom! I’ve been trying to transition to the supplier side of the industry from the corporate side and have not been having any luck. My current title is Senior Analyst, and I’ve been looking for roles with similar responsibilities to what I have now. Would I need to “start over,” or take a pay cut and work at a lower level to start and try to work my way up? Any tips for networking or getting a foot in the door with these bigger research firms? I’m starting to feel like I’m going to be in my current position forever, with no room for advancement or promotion.

July 6, 2020

Hi. I have 10 yrs varied experience in market research. I left the job market for 17 years while raising a family. Is it too late to work in Market Research?

June 28, 2020

Hi there, Thank you very much for access to this panel! I’m looking for some advice on how to shift into the MR field mid-way through my career, especially given that I’ve been holding some very senior titles the past few years (managing director, VP). I’ve been on the agency side (integrated, digital) for over 15 years, mostly in lead strategy or digital roles. Research has always been a part of my work, whether it’s working with a research partner or executing the research myself, however, I lack the formal education in MR and/or working under those who could teach/mentor me. I’m 100% willing to take a step back and start from the beginning. I think my main question is – should I look for more formal education opportunities OR look for a more junior role within a company and learn within the role. Note: I have taken some MRIA courses and I’m currently working Methods and Statistics in Social Sciences through the University of Amsterdam.

June 15, 2020

What would you say is the best way to go from working “operationally” – getting the surveys through the field, populating the reports – to more “consultative” being able to create a story from the report when you don’t really have the time to dig into it because you are also doing the operational work? Does anyone use a really great automation tool for populating custom research reports?

May 21, 2020

Hi, mentor program for researchers is such a wonderful initiative. My question is about returning to workforce from a sabbatical. I moved from the US to Tokyo to support my husband’s career and will be back States-side soon. While I contracted remotely for a year, I took a sabbatical for a year after that. How should I go about job search, especially during these unprecedented times of dealing with CIVID 19 around the world? I have over 10 years experience in research from India and the US.

May 13, 2020

I’m first-generation college. I’ve been accepted into an MBA program, but have been looking at Masters in Marketing Research programs. I’d love to get advice on programs for this fall.

May 8, 2020

Hello, and thank you for sharing your time and expertise. I hope you are all keeping well. I’m a Research Manager with 5 years’ experience working in a large research agency on end-to-end qualitative and quantitative social research projects. I would like to dedicate some of my quarantine time to developing my skills and my career plan. 1. Do you have any recommendations around skills that I could develop that might help boost and future-proof my career? I appreciate that this is a rather broad question, but welcome all ideas. 2. In relation to career development, I think I would benefit from a mentor as I do not have an available role model at my current organisation. Do you have any tips around how to seek and approach potential mentors?

May 3, 2020

Hi. I worked for a long time in a big market research company and previously I had worked in a big FMCG company, so I speak the customer’s language perfectly. This has always been a great advantage for me over other pure researchers as it allows me to give valid actionable recommendations to customers. Now I’m working on my own and not to mention, the Covid situation (where the customers seem to be in a coma, they don’t move!), and it has been very hard for me to be considered by customers as I no longer have the backing of a large company. In most cases, small companies tend not to have research budgets or have very limited resources. Could you please give me some recommendations on how to be considered for opportunities with these companies?

April 24, 2020

I am a young professional, and I need some help learning how to craft and effectively use softer language. Where should I look for resources? What are some good rules to keep in mind? I routinely receive some pretty consistent feedback from my boss that I need to be more diplomatic, and, although I try to do so, I don’t really understand why I should. To me, the research that I’m producing contains the answers, and I don’t know why I have to hold back when creating conclusions when the answers are right there, staring at me boldly in the face. However, I can see how softer language would make it easier for others to digest what it is that I am concluding. Here’s an example, once I produced a report that showed our sales were really down, and why and where. I was not the one to deliver said report, another manager (not my direct supervisor) did. The feedback she received from our C-Suite was that I was too young and inexperienced so therefore the results I found had to be inaccurate. I did not have the opportunity to explain my data source, or to vouch for myself, even though the presenting manager did. She received feedback that she should stay in her lane. Also, it just seems that because I am a woman, that I am expected to hold back in order for men and other senior women to respect me. But if I were a man, would anyone give me this feedback? I don’t think so. In short, I’m finding it really difficult to comprehend why I should change my ways so that a rather antiquated hierarchy can accept what it is that I’m saying. It doesn’t feel like I am the problem, but, I’m very open to seeing how I could be wrong about this.

April 24, 2020

I am thinking of opening towards small businesses, but honestly, I have no particular experience in that field. I am a freelance market researcher with more than 10 years of client side experience (multinational food fmcg) and also a couple of years on agency side. On the PRO side: – I believe I can offer real value to smaller companies, – No professional researcher does this here (I am from Hungary) – I am personally interested and find it challenging The CONS: – working with sme-s require a huge effort, mainly in terms of their research education (and, related to that, sales). – not to mention my own development need for getting to know this segment I would highly appreciate any experience or advice on this

April 23, 2020

I have always had a strong desire to start my own business (most likely a data analytics agency) however I’m not sure where to start as I currently work for a large global company. Do you know of any good resources that provide guidance or connect you to like minded people in Australia (especially Victoria)? If you started your own company, what advice would you give? Thank you.

April 19, 2020

I’m about to go freelance in this terrible crisis. I have freelanced before so I have experience in the basics but would appreciate any top tips from people who have done this before during a recession.

April 8, 2020

If you were a marketing student about to graduate during this crisis or some recession, what would be your strategy to reach out to employers, stand out, and get hired in market research? Thank you for any input!

April 4, 2020

I work for a smaller financial services firm. A new part of my job has included providing our sales teams daily updates on the state of the world amidst the coronavirus crisis. While I understand the importance of doing so, it makes me very anxious about the security of my own job as I am constantly inundated with the newest reports and figures. The anxiety I’ve developed has started to make me second guess myself and feel that I need to tread lightly. I’m not sure if I should ask my boss or not about what the future holds for my job security, as I don’t want to come off selfish during this time where others are struggling more. I know that asking would make me feel better, but I’m not sure if the cost of doing so is worth it. I also know that I need to pull back my approach and language – I am very direct (and am a young professional) and sometimes I know that this is perceived as insulting (even when not my intention at all!). If I do have this conversation with my boss, what kind of language should I use to approach the subject gently?

April 3, 2020

Hello, I’d like to know where is the best place to learn statistical significance testing, correlations analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis as it applies to film market research. Is there an online course or something where I may learn about these tools. Thanks.

April 3, 2020

I attended the webinar with Alter Agents and they talked about how important it is to get the messaging right when it comes to coronavirus responses. Someone asked who should be in charge of this messaging right now: the marketing team, the PR folks, or the leadership? The webinar hosts urged messaging from all levels. At my small-ish fieldwork agency (<20 staff) we have our Founder managing external communications and our insights team communicating with clients but it still feels like we’re missing the mark, especially when I see so many other companies/agencies posting about coronavirus on social media and making blogs. As a lower-level member of the Insights team, should I offer to generate content like what I’m seeing from other agencies for communications with the public or is it better to trust my boss’s relaxed response? I don’t want to step on any toes but I don’t want to miss the chance to improve our reputation w/ clients/public alike either.

April 1, 2020

Any advise for people who have a sales/business development role in addition to their primary MRX duties? In particular, how to maintain momentum on the marketing communications/lead generation (rather than simply responding to current clients and calling that “BD”)? Thanks!

March 18, 2020

What’s your opinion on doing fieldwork right now (during the coronavirus): should we hold off? What are you doing instead?

March 17, 2020

Hi. I have 10 yrs varied experience in market research. I left the job market for 17 years while raising a family. Is it too late to work in Market Research?