San Francisco

Tuesday October 3, 2017
5:30pm – 7:30pm

Focus-2nd Floor
LinkedIn

222 2nd St
San Francisco, CA 94105

‘Superpowering Your Mentoring Game’
We’re thrilled to announce San Francisco WIRe’s fall event at LinkedIn! Join us on October 3rd for cocktails, appetizers and networking, followed by a speaking panel on strategies for using mentoring to supercharge your year.

Please welcome to the panel Dyna Boen, Co-founder and COO at UBMobile, Susan Funke, Competitive Intelligence Consultant to Wells Fargo, and Cheryl Corbin, YouTube Product Marketing Strategy and Insights at Google.

A special thank you to  Critical Mix for sponsoring this event and to LinkedIn for providing their beautiful venue!

Cheryl Corbin
Cheryl CorbinYouTube Product Marketing Strategy and Insights
Google
Cheryl’s innate curiosity as a child, and background in journalism, has provided a solid foundation for her career focus in marketing insights and analytics. She has hands on experience in all aspects of product & brand marketing, go to market insight development, campaign measurement, brand advertising evaluation, and behavioral and social media analytics. Her super powers include being able articulate both attitudinal and behavioral data into clear and actionable insights that tie back to the problems or questions that the business wants to solve and being able to scale a team and analytical resources for a growth marketing focused business. In her current role, she is a trusted advisor to YouTube product marketing, and lead a team focused on delivering strategic learning that informs YouTube’s brand, core, subscription (acquisition and retention), content creator businesses, and in market campaign performance.
Dyna Boen
Dyna BoenCo-founder and COO
UBMobile
Dyna is the co-founder and COO at UBMobile, a mobile-first market research company. She is a mobile entrepreneur, digital data quality expert, and online market research pioneer with over 15 years of experience working across the market research industry supply chain. Her skill set spans online and mobile technology, online and mobile sample, and full-service research methodologies. At UBMobile, it’s her mission to unleash brands from desktop-only research to deliver a more representative audience and reliable insights that improve marketing decision-making. She believes reaching audiences of today requires a mobile-first and people-first approach. It means completely modernizing how consumers interact with research companies to aligning the research process with how and where consumers spend their time.

Susan Funke
Susan Funke Competitive Intelligence Consultant
Wells Fargo
Susan Funke brings over 20 years of experience in market and competitive intelligence. Her career in research began as a information consultant with LexisNexis that eventually led to positions in market research. Susan was a program manager with Giga Information Group (acq. by Forrester), followed by a consultant position at BearingPoint and as an industry analyst with IDC. Since moving to the Bay Area, Susan has been a consultant to Cisco, VMware, Microsoft and is currently at Wells Fargo.

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